Explore the latest innovations in fish and fish substitutes in 2024 with Mintel’s global innovation report. The report identifies the major launch activities, pivotal consumer attitudes and most important product development of the year across regions EMEA, APAC, and the Americas.
Key innovation trends in the global fish products market are analysed and succinctly presented alongside Mintel’s consumer data and insights. So you can understand changing consumer demands and identify future growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative launches in the global fish market. Understanding innovation in fish and fish substitutes has never been so easy.
This report was written by Mikolaj Kaczorowski, Innovation Analyst at Mintel. Mikolaj has 8 years experience working at Mintel and is responsible for analysing new product launches in food, drink and household categories, tying these back to consumer insights, and identifying emerging NPD trends.
Convenient preparation and nutritional attributes are driving innovation, while sustainability and heavy metals are of increasing concern to consumers.
Mikolaj Kaczorowski
Innovation Analyst
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s Year of Innovation reports. Here’s what else is included in your report purchase:
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Meat and poultry producers are linking naturalness with high quality, while many launches are flagging nutritional and sustainability credentials to enhance value. Zoe Wong, Junior Analyst - Food &...
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Innovation in cheese is addressing consumer interest in protein along with more sustainable production. Mikolaj Kaczorowski, Innovation Analyst ...
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