Explore the latest innovations across the global fish products market in 2023. Our global trends market report identifies the biggest launch activities, pivotal consumer attitudes and important advances of the year across regions like EMEA, APAC, and the Americas.
Among launches of fillet fish, canned formats are recording more activity as trays decline. Meanwhile, the share of beechwood-smoked flavours has increased, as more producers innovate around specific wood smoke types.
Fish products that have been processed to be quicker to prepare, such as shredded, minced, cubed and even burger formats, have all seen notable rises in launch activity. Also, high and/or added protein claims have also gained popularity in the APAC fish market.
Fish product launches with high and/or added protein claims have recorded an uplift as consumers seek out more nutrient-dense offerings. Meanwhile, salmon ingredients have recorded a small but noteworthy increase in activity.
To discover more reports focusing on the global fish market, read our UK Fish and Shellfish Market Report 2022, or take a look at our extensive Global Food Market Research.
This report, written by Alex Beckett, a leading innovation analyst, delivers in-depth commentary and analysis to highlight innovations in fish products and add expert context
Innovation is mainly focused around convenience and authentic flavours, like beechwood smoke. Also, producers are flagging up the inherent nutrient content of fish.
Alex Beckett
Director – Mintel Food & Drink
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