2024
10
A Year of Innovation in the Fragrances Market 2024
2024-11-21T00:00:57+00:00
REP5B535704_EA03_4363_8BFA_ED7B197F3CD2
2195
177423
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Report
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Fragrance brands are catering to evolving priorities around value, creativity and self-care. A Mintel Analyst, Global Analyst…
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  8. A Year of Innovation in the Fragrances Market 2024

A Year of Innovation in the Fragrances Market 2024

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Explore the latest innovation in fragrances in 2024 with Mintel’s global innovation report. The report identifies the major launch activities, pivotal consumer attitudes and most important product development of the year across regions EMEA, APAC, and the Americas.

Key innovation trends in the global fragrances market market are analysed and succinctly presented alongside Mintel’s consumer data and insights. So you can understand changing consumer demands and identify future growth opportunities.

This report also presents Mintel’s analysts’ pick of the most innovative launches in the fragrances market. Understanding innovation in fragrances has never been so easy.

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    • What we have seen
    • Our pick of the most innovative launches in this review
    • Other innovative launches
  1. EUROPE, MIDDLE EAST & AFRICA (EMEA)

    • Europe: layering concepts align with personalisation trends
    • Layering trends facilitate scent curation
    • Enable curation with claims that point to layering or personalisation
    • Innovation leans into layering behaviours
    • Brand renovation/innovation: ARKIVE
    • Europe: democratise access to fragrances for those with skin conditions
    • Suitability for skin conditions shouldn't be a niche
    • Make for-sensitive-skin claims more accessible
    • Graph 1: fragrance launches that carry a for-sensitive-skin claim, 2019-24
    • Learn from luxe innovation targeting consumers with sensitive skin
    • The Middle East & Africa (MEA)
    • NPD caters for recycling behaviours
  2. Asia Pacific (APAC)

    • Asia: highlight value with long-lasting fragrance
    • Demonstrate value with long-lasting claims
    • Long-lasting claims are increasing to meet demand
    • Graph 2: fragrance launches carrying long-lasting claims, 2019-24
    • Brands offer how-to-use advice to maximise long-lasting benefits
    • Asia: promote the aromatherapy benefits of fragrance
    • Point to fragrance products' relaxation benefits
    • Brands innovate in aromatherapy claims
    • Graph 3: fragrance launches that carry aromatherapy claims, 2019-24
    • Asian brands invest in emotive scents
    • Australia & New Zealand: offer value through dupes
    • Dupe culture inspires fragrance innovation
  3. the americas

    • North America: premium offerings make inroads
    • Consider how the 'lipstick effect' can help boost fragrance sales
    • Prestige dominates NPD and ramps up
    • Graph 4: fragrance product launches, by price positioning, 2019-20 vs 2023-24
    • Prestige fragrance innovation aims to justify its premium price
    • North America: promote the efficacy benefits of body sprays
    • Highlight the efficacy of body sprays/mists
    • Long-lasting claims are less prevalent in sprays/mists vs all fragrance launches
    • Graph 5: fragrance launches that carry a long-lasting claim, body sprays/mists vs all launches, 2019-24
    • Learn from body sprays/mists that promote longevity
    • Latin America: cater for 'clean beauty' consumers with eco-friendly refills
    • Lean into clean beauty trends with refills/refillables
    • Graph 6: fragrance launches that carry a refill/refillable claim, by region, 2019-20 vs 2023-24
    • Few fragrance launches promote refill/refillable attributes in Latin America

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