A Year of Innovation in the Fragrances Market 2023
The popularity of unisex scents continues to grow, spurring on NPD. Opportunities exist to better meet demand for natural fragrances and refills. Dionne Officer, Research Analyst - BPC Innovation…

A Year of Innovation in the Fragrances Market 2023

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Explore the latest innovations across the fragrances market in 2023. Our global trends market report identifies the biggest launch activities, pivotal consumer attitudes and important advances of the year across regions like EMEA, APAC, and the Americas.

Innovation in Fragrances – EMEA

In Europe, in the 12 months to September 2023, the share of unisex fragrance launches was higher than men’s, exemplifying a real shift towards genderless scents. Brands can widen the appeal of unisex scents by promoting value and convenience; one unisex fragrance for example can be shared among all genders/household members saving time and money

  • 23% of 16-24 year old consumers in the UK use unisex fragrances.

Innovation in the Fragrance Market – APAC

Consumers have an affinity for natural ingredients, often perceiving them to be safer than synthetic ingredients. NPD is appealing to consumer interest in natural scents by calling out the use of botanicals. To disrupt and differentiate, brands can also point to organic, all natural and no additives/preservatives claims; such claims are currently niche.

  • 61% of Indian consumers who use scented BPC products say natural fragrance claims are important when selecting a product.

Innovation in Fragrances – Americas

Eco-innovation continues to appeal to consumers in North America. The fragrances category has been keeping up with sustainable expectations, but there is opportunity for more eco-ethical fragrance innovation, especially around refills.

Purchase the full report to learn more about the latest innovations in the global fragrance market, if you would like to learn about what these innovations mean for the future of the industry, take a look at Mintel’s The Future of Fragrance 2023.

Expert Analysis from a BPC Specialist

This report, written by Dionne Officer, a leading analyst in the BPC sector, delivers in-depth commentary and analysis to highlight global trends and innovation in fragrance and add expert context to the numbers.

The popularity of unisex scents continues to grow, spurring on NPD. Opportunities exist to better meet demand for natural fragrances and refills.

Dionne Officer
Research Analyst – BPC Innovation

Table of Contents


    • Europe: continue to innovate with unisex fragrance
    • Europe: lean on nostalgia and experience to convey scent notes
    • The Middle East & Africa (MEA)
  2. Asia Pacific (APAC)

    • Asia: meet consumer interest in natural fragrances
    • Graph 1: fragrance launches, by sub-category and by select natural claims, 2022-23
    • Asia: lead with tradition to connect with localism trends
    • Australia & New Zealand (ANZ)
  3. the americas

    • North America: sustainability claims still hold strong and can expand
    • Graph 2: fragrance launches, by fastest growing eco-ethical claims, 2018-19 vs 2022-23
    • North America: prove value during the cost-of-living crisis
    • Graph 3: fragrance launches, by select added benefits, 2018-19 vs 2022-23
    • Latin America: match the growth in natural claims seen in other regions
    • Graph 4: fragrance launches with a botanical/herbal claim, by region, 2018-19 vs 2022-23

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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