Explore the latest innovation in fragrances in 2024 with Mintel’s global innovation report. The report identifies the major launch activities, pivotal consumer attitudes and most important product development of the year across regions EMEA, APAC, and the Americas.
Key innovation trends in the global fragrances market market are analysed and succinctly presented alongside Mintel’s consumer data and insights. So you can understand changing consumer demands and identify future growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative launches in the fragrances market. Understanding innovation in fragrances has never been so easy.
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- What we have seen
- Our pick of the most innovative launches in this review
- Other innovative launches
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EUROPE, MIDDLE EAST & AFRICA (EMEA)
- Europe: layering concepts align with personalisation trends
- Layering trends facilitate scent curation
- Enable curation with claims that point to layering or personalisation
- Innovation leans into layering behaviours
- Brand renovation/innovation: ARKIVE
- Europe: democratise access to fragrances for those with skin conditions
- Suitability for skin conditions shouldn’t be a niche
- Make for-sensitive-skin claims more accessible
- Graph 1: fragrance launches that carry a for-sensitive-skin claim, 2019-24
- Learn from luxe innovation targeting consumers with sensitive skin
- The Middle East & Africa (MEA)
- NPD caters for recycling behaviours
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Asia Pacific (APAC)
- Asia: highlight value with long-lasting fragrance
- Demonstrate value with long-lasting claims
- Long-lasting claims are increasing to meet demand
- Graph 2: fragrance launches carrying long-lasting claims, 2019-24
- Brands offer how-to-use advice to maximise long-lasting benefits
- Asia: promote the aromatherapy benefits of fragrance
- Point to fragrance products’ relaxation benefits
- Brands innovate in aromatherapy claims
- Graph 3: fragrance launches that carry aromatherapy claims, 2019-24
- Asian brands invest in emotive scents
- Australia & New Zealand: offer value through dupes
- Dupe culture inspires fragrance innovation
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the americas
- North America: premium offerings make inroads
- Consider how the ‘lipstick effect’ can help boost fragrance sales
- Prestige dominates NPD and ramps up
- Graph 4: fragrance product launches, by price positioning, 2019-20 vs 2023-24
- Prestige fragrance innovation aims to justify its premium price
- North America: promote the efficacy benefits of body sprays
- Highlight the efficacy of body sprays/mists
- Long-lasting claims are less prevalent in sprays/mists vs all fragrance launches
- Graph 5: fragrance launches that carry a long-lasting claim, body sprays/mists vs all launches, 2019-24
- Learn from body sprays/mists that promote longevity
- Latin America: cater for ‘clean beauty’ consumers with eco-friendly refills
- Lean into clean beauty trends with refills/refillables
- Graph 6: fragrance launches that carry a refill/refillable claim, by region, 2019-20 vs 2023-24
- Few fragrance launches promote refill/refillable attributes in Latin America
What is 'A Year of Innovation' Report?
To truly understand a market, it’s essential to look at the products that are shaping it. Our ‘A Year of Innovation’ reports provide a detailed review of specific categories, focusing on the most notable product launches from the past 12 months. These reports are designed to give you a clear and comprehensive picture of recent innovation and its impact.
How We Analyse a Year of Innovation
By deconstructing the past year’s activity, we can provide valuable context for your current and future strategies. Here’s how we do it.
A Deep Dive into Product Launches
The core of these reports is a thorough examination of new products. We go beyond simply listing what’s new. Our analysis delves into the “why” behind each product launch, exploring the strategies, ingredients, and marketing claims that are driving innovation. This helps you understand what’s working, what’s not, and where the market is headed.
Powered by the Global New Products Database (GNPD)
Our insights are built on a foundation of robust data from Mintel’s Global New Products Database (GNPD). This powerful tool tracks and catalogues new product launches from around the world. By leveraging the GNPD, we offer a complete exploration of innovative activity within your category, ensuring our analysis is comprehensive, accurate, and relevant.
Uncovering Trends and Consumer Shifts
Our ‘A Year of Innovation’ reports are designed to equip you with actionable insights into how to lead innovation in your category. By studying recent product launches, we can identify shifting consumer habits and preferences. These reports help you connect the dots between what consumers want and how companies are responding. You’ll gain a deeper understanding of emerging trends, allowing you to refine your own product development and marketing strategies with confidence.
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