Explore the latest innovations in functional food and drink in 2024 with Mintel’s global innovation report. The report identifies the major launch activities, pivotal consumer attitudes and most important product development of the year across regions EMEA, APAC, and the Americas.
Key innovation trends in the global functional food and drink market are analysed and succinctly presented alongside Mintel’s consumer data and insights. So you can understand changing consumer demands and identify future growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative launches in the global functional food and drink market. Understanding innovation in spreads has never been so easy.
This report was written by Zoe Wong. Zoe joined the Food & Drink team in March 2023, having previously worked in Mintel GNPD Operations. In her current role, she researches and writes category reports. Zoe has a background in NGO fundraising and corporate communications and has a Bachelor of Arts degree in Communication Studies from the University of Western Australia.
Innovation in functional food and drink continues to pivot around gut health and energy boosts, as private label gains share in Europe.
Zoe Wong
Junior Analyst – Food & Drink, BPCH
Gain access to high quality market research with every purchase of Mintel’s reports.
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more£ 5,000 – £ 21,600
Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
Find out more£ 2,195
Innovation in desserts is focused around better-for-you recipes. Shelf-stable and branded desserts have seen growth in Europe and North America, respectively. Mikolaj Kaczorowski, Innovation Analyst ...
Find out more£ 2,195
Convenient preparation and nutritional attributes are driving innovation, while sustainability and heavy metals are of increasing concern to consumers. Mikolaj Kaczorowski, Innovation Analyst ...
Find out more£ 2,195
A review of 2023 Christmas food and drink activity and recommendations on consumer expectations for the 2024 festive season.Kate Vlietstra, Senior Director, Mintel Food & Drink ...
Find out more£ 2,195
Consumer snacking habits will evolve from day to night. The importance of flavour will dominate and climate change will continue to be an ongoing threat. Jolene Ng, Senior Food...
Find out more£ 995
Snacking has disrupted 'old-fashioned' mealtimes. However, snacking needs differ as consumers age. Get inspired; discover how to make each generation hungry for your snacks. Jonny Forsyth, Director of Mintel...
Find out more
We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.
As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.
We use Mintel to get a view on where a particular market is going, which can support us in product development and help us identify opportunities or indeed risks, it is a very useful barometer of a market’s potential.
At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.
We’ve found it so useful working more closely with Mintel. They helped support our recent flagship event for our top suppliers by providing a really unique viewpoint on the future of online retailing.
Nick Carroll from their Retail Team was also an excellent panelist, sharing useful and actionable consumer insights. We definitely look forward to working with Mintel again on future projects.
We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.
They’re an innovative company, with a client-focused team that always delivers.
There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.
However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more
