Collapse All
-
- What we have seen
- Our pick of the most innovative launches in this review
- Other innovative launches
-
EUROPE, MIDDLE EAST & AFRICA (EMEA)
- Europe: protect against environmental aggressors
- Elevate haircare with daily environmental protection
- Protection claims remain niche
- Graph 1: share of haircare launches carrying select environmental protection claims, 2020-25
- Address sun and pollution protection in haircare…
- …and hard water challenges
- Europe: tap into the demand for gentle hair colour formulas
- Consumers are embracing the 'skinification' trend in hair colourants
- Hair-health-focused NPD is on the rise
- Brands are capturing the shift towards hair health in colouring
- Mask formats appeal
- The Middle East & Africa (MEA)
- MEA innovation focuses on local ingredients, as well as hijab and braid representation
-
ASIA PACIFIC (APAC)
- Asia: tackle the root cause of hairloss in scalp care
- Capture interest for anti-hairloss
- Promote healthier hair by tackling hairfall from the scalp
- Graph 2: scalp care* launches carrying select beauty-enhancing claims, 2020-25
- NPD is strengthening haircare offerings with innovative scalp solutions
- Asia: consider the duality of fragrance and efficacy
- Fragrance meets function
- Scented haircare innovation is fragmented
- Graph 3: share of hair styling/treatment launches with select fragrance notes (top 10 based on 2024-25), 2020-21 vs 2024-25
- Capture consumers with scent and efficacy
- Australia & New Zealand
- Standout NPD focuses on UV protection, baby hairs and premium children's products
-
THE AMERICAS
- North America: appeal to textured hair's specific needs
- Address thinning and breakage in textured hair
- Boost the prevalence of sought-after hairloss claims
- Graph 4: textured haircare launches* carrying select beauty-enhancing claims, 2020-25
- Restore confidence through textured haircare innovation
- Brand innovation: isima provides more representation for Latin curls
- North America: allow for easier hair colour experimentation
- Empower creativity through short-term colour
- NPD is unstable in semi-permanent colour
- Graph 5: share of hair colourant launches with temporary or semi-permanent claims*, 2019-24
- Minimalist innovation is providing temporary solutions
- Latin America: unlock growth with responsibly sourced haircare
- Aligning beauty with ethical values
- NPD is highlighting responsible sourcing
Innovation in haircare spotlights external aggressors, textured hair and scalp care as pivotal areas for brand focus.
Shiyan Zering, Beauty and Personal Care Analyst
£ 2,195 (Excl.Tax)
- Pay via credit card or invoice
-
PDF and PPT download delivered instantly
Instant delivery when paying by credit card, invoice orders may take longer
-
Save up to 20% when you purchase multiple reports
Save 10% when you purchase two reports together.
Save 15% when you purchase three reports together.
Save 20% when your purchase four or more together.
Discount automatically applied in basket
Need help before you buy?
Our research specialists can answer your questions and recommend the reports that best match your business needs.
Contact usTrusted by global industry leaders
We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.
They’re an innovative company, with a client-focused team that always delivers.
Abby Carvosso, Group Managing Director, Bauer Media Group
Mintel helps us when we want to know something quickly – it provides fast answers to our questions. If we need to get a view of what’s going on in a particular market it’s very useful.
When carrying out background research, I find Mintel an excellent starting point.
The fact that it covers so many markets is a big plus for me– instead of having to buy specialist products in each area we are interested in, especially when we only require a brief view on a particular market, we can go to Mintel for help as a one-stop shop. I find Mintel a useful and valuable resource.
Ben Zeidler, Director - Research and Analytics, Tenth Wave
We’ve found it so useful working more closely with Mintel. They helped support our recent flagship event for our top suppliers by providing a really unique viewpoint on the future of online retailing.
Nick Carroll from their Retail Team was also an excellent panelist, sharing useful and actionable consumer insights. We definitely look forward to working with Mintel again on future projects.
Zac Steele, E-Commerce Trading Development Manager, Waitrose & Partners
At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.
Alana Gavin, VP Research and Insights, Jackman
Working in a customer-obsessed organization means that data and insights have to be at our fingertips. Mintel’s reports help us support anecdotes with real quantifiable insights. The summary sections (which I really like) helps save time by giving a birds eye view of the content before spending time combing through the pages.
Our business review discussions are strengthened by the relevancy of the reports to help us better understand our customers. In addition, the customer service received from the team (especially in crunch periods) makes the process of understanding customer behavior even better.
Ngozi Ngonadi-Nkwoji, Senior Marketing Manager, Amazon
Need help before you buy?
Our research specialists can answer your questions and recommend the reports that best match your business needs.
Contact us
