A Year of Innovation in the Haircare, Styling and Colour Market 2024
The 'skinification' trend has continued to impact haircare, bringing hair health to the fore. Meanwhile, celebrity-owned brands have moved into haircare. Dionne Officer, Research Analyst - BPC Innovation…

A Year of Innovation in the Haircare, Styling and Colour Market 2024

£ 2,195 (Excl.Tax)

Report Summary

Explore the latest innovation in the haircare market in 2024 with Mintel’s global innovation report. The report identifies the major launch activities, pivotal consumer attitudes and most important product development of the year across regions EMEA, APAC, and the Americas.

Key innovation trends in haircare, hair styling and hair colour are analysed and succinctly presented alongside Mintel’s consumer data and insights. So you can understand changing consumer demands and identify future growth opportunities.

This report also presents Mintel’s analysts’ pick of the most innovative launches in the global haircare market. Understanding innovation in haircare, styling and colour has never been so easy.

To discover more about the global haircare market, read Mintel’s The Future of Haircare, Styling and Colour or take a look at Mintel’s extensive haircare market research.

Meet The Expert

This report is written by Dionne Officer. Dionne is responsible for researching, writing and publishing the annual beauty, personal care and healthcare ‘A year of innovation’ reports. They have recently completed a Masters in Cosmetic Science at London College of Fashion where they focused on the sustainability of cosmetic ingredients and technologies.

The ‘skinification’ trend has continued to impact haircare, bringing hair health to the fore. Meanwhile, celebrity-owned brands have moved into haircare.

Dionne Officer
Research Analyst – BPC Innovation

Table of Contents

    • What we have seen
    • Our pick of the most innovative launches in this review
    • Other innovative launches
  1. Europe, Middle East & Africa (EMEA)

    • Europe: the repositioning of dandruff care
    • Dandruff treatment goes luxe
    • From function to self-care
    • Graph 1: anti-dandruff haircare, styling & colour launches, by beauty price positioning, 2019-22 vs 2023-24
    • Premium dandruff launches blur with beauty
    • Europe: keep up the momentum in men’s haircare
    • Social media is spurring on men’s haircare usage
    • Men’s hair treatments see an increase in launches
    • Graph 2: male haircare, styling and colour launches, by sub-category , 2019-20 vs 2023-24
    • Men’s product launches mirror women’s
    • The Middle East & Africa (MEA)
    • Standout MEA innovation
  2. Asia Pacific (APAC)

    • Asia: ease of use can drive hair colourant usage
    • Enhance the at-home colour experience
    • Convenience claims witness a speedy increase
    • Graph 3: hair colour launches, by convenience claims, 2019-22 vs 2023-24
    • Hair colourant launches shout about ease of use
    • Asia: anticipate evolving needs as the climate changes
    • Address changing hair needs brought on by climate change
    • Frizz claims heat up
    • Innovation helps combat the effects of rising temperatures
    • Australia & New Zealand (ANZ)
    • Localism, scalp care and men’s health
  3. The Americas

    • North America: celebrity-owned beauty continues to resonate
    • Celeb-owned brands move into haircare
    • Celebrity brands hone in on inclusivity and community
    • North America: hair styling blurs with haircare
    • The ‘skinification’ trend trickles down to hair styling
    • Damaged-hair claims have room to grow
    • Graph 4: hair styling launches, by the top five select beauty-enhancing and functional claims (based on 2023-24), 2019-20 vs 2023-24
    • Hair styling ups the ante with beauty-enhancing claims
    • OLAPLEX launches a hair styling mist
    • Latin America: be cautious about raising prices
    • Sustainability shouldn’t cost more
    • Graph 5: haircare, styling & colour launches by the top five eco-ethical claims (based on 2023-24), 2019-20 vs 2023-24
    • Eco-friendly product innovation looks to niche claims

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Year of Innovation Sample Cover

Please Note: All of the figures, graphs, and tables have been redacted.

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