2022
10
A Year of Innovation in the Haircare, Styling and Colour Market 2022
2022-07-05T17:01:22+01:00
REPE41004FC_D814_4CD9_BE32_737B9DFA684E
2195
152706
[{"name":"Haircare","url":"https:\/\/store.mintel.com\/industries\/beauty-personal-care\/haircare"}]
Report
en_GB
Sustainability themes continue to drive innovation with opportunity for more inclusive and convenient innovation, and sensorial and playful textures and concepts. A Mintel Analyst, Global Analyst…

A Year of Innovation in the Haircare, Styling and Colour Market 2022

£ 2,195 (Excl.Tax)

Description

Explore and understand the latest haircare industry trends and innovations across the globe in 2022.

 

Haircare Industry Trends in EMEA

NPD can better care for the hair needs of consumers during different life stages and the focus on menopause is still on-trend. Sustainability is an expectation and NPD needs to step up and cover economic, social and environment pillars.

 

Haircare Industry Trends in APAC

Innovations can compete with salon services by emphasising convenience and sensorial benefits (eg relaxing scents, cooling textures). Anti-hairloss claims are higher for APAC than other regions and can expand and better appeal to women.

 

Haircare Industry Trends in the Americas

Promote convenience, playfulness and value to maintain interest in at-home hair colour. Paraben-free claims have risen in Latin America but brands can clear the myths around parabens and challenge safety perceptions.

To discover more about the global trends in Haircare, Styling & Colour for 2022, read our UK Women’s Haircare Market Report 2022, or take a look at our extensive Beauty and Personal Care Market Research.

 

Haircare Industry Analysis: An Expert’s View

This report, written by Dionne Officer, a leading BPC Research Analyst, delivers in-depth haircare industry analysis to highlight global innovations and add expert context to the numbers.

Sustainability themes continue to drive innovation with opportunity for more inclusive and convenient innovation, and sensorial and playful textures and concepts.”

Dionne Officer
BPC Research Analyst

Table of Contents

  1. EUROPE, MIDDLE EAST & AFRICA (EMEA)

    • Europe: boost NPD for different life stages and the underserved
    • Europe: step up sustainability claims
    • Graph 1: share of haircare/styling/colour launches with select eco/ethical claims, 2017-18 vs 2021-22
    • The Middle East & Africa (MEA)
    • Graph 2: top five fastest growing claims in haircare, styling and colour overall, 2017-18 vs 2021-22
  2. Asia Pacific (APAC)

    • Asia: replicate the salon experience at home
    • Graph 3: share of hair colourants, treatments and styling products, by select format/textures, 2021-22
    • Graph 4: share of hair colourants, hair treatments and hair styling, by select convenience claims, 2021-22
    • Asia: broaden the appeal of anti-hairloss/hair growth products
    • Graph 5: share of shampoo and hair treatment launches with anti-hairloss claims, APAC vs global average, 2017-22
    • Australia & New Zealand: eco/ethical, ‘free from’ and natural claims are above average
    • Graph 6: top five haircare, styling and colour claims, compared to the global average, 2021-22
  3. the americas

    • North America: redress the decline in at-home hair colourants
    • North America: skincare-inspired ingredients continue to move into haircare
    • Graph 7: hair treatments with skincare-inspired formats/textures, 2017-22
    • Latin America: change the negative narrative around parabens
    • Graph 8: share of hair products with paraben-free claims, Latin America vs global average, 2017-18 vs 2021-22

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

Click to show report
Year of Innovation Sample Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

Trusted by companies. Big and small.

Want to speak to us directly?

Contact us with your enquiry and our expert global team can help.

Get in touch