Explore the latest innovation in the household cleaners market in 2024 with Mintel’s global innovation report. The report identifies the major launch activities, pivotal consumer attitudes and most important product development of the year across regions EMEA, APAC, and the Americas.
Key innovation trends in the cleaning products market are analysed and succinctly presented alongside Mintel’s consumer data and insights. So you can understand changing consumer demands and identify future growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative launches in the global household cleaning products market. Understanding innovation in cleaning products has never been so easy.
To learn more about the global household cleaning products market, read Mintel’s The Future of Household Cleaners or take a look at Mintel’s extensive household market research.
This report is written by Luke Santos, Household Care and Brand Analyst at Mintel. Luke joined the Mintel household care research team in 2022, researching and writing household care and brand reports, focusing on consumer behaviour and product innovation. Luke has a BA (Hons) in Geography and Spanish from Swansea University.
Formulations are under closer inspection. Sustainable products can appeal through the presence of other purchase drivers such as convenience and cost.
Luke Santos
Household Care and Brand Analyst
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
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Innnovation is appealing to aircare consumers who prioritise affordability and sustainability. Aromatherapy and 'clean'/natural formulas are also valued. Luke Santos, Household Care and Brand Analyst ...
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Inflation has hurt household penetration, but the emergence of new technologies and innovative marketing suggests that aircare products could become more essential. Jamie Rosenberg, Associate Director, Global Household and...
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Recent patents showcase laundry detergents that are eco-friendly, highly effective, energy efficient, made with natural ingredients and hypoallergenic.Neha Srivastava, Senior Patent Analyst - Food & Drink and Beauty...
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Consumers are looking for quicker and easier laundry solutions. Legislative changes are reshaping environmental claims. Close attention is being paid to formulas. Luke Santos, Household Care and Brand Analyst ...
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Sustainability and technology can propel the category forward, as consumers look for efficient products that are good for them, their clothes and the planet. Samantha Dover, Global Beauty Analyst ...
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