2022
10
A Year of Innovation in the Household Cleaners Market 2022
2022-05-05T19:01:26+01:00
REP8996BB2B_F6A1_4B07_9BC7_A0EB240B0383
2195
151017
[{"name":"Cleaning Products","url":"https:\/\/store.mintel.com\/industries\/household-home\/cleaning-products"}]
Report
en_GB
Disinfection and efficacy remain paramount to consumers, while sustainability claims continue to grow. Mikolaj Kaczorowski, Innovation Analyst…

A Year of Innovation in the Household Cleaners Market 2022

£ 2,195 (Excl.Tax)

Description

Explore and understand the latest household cleaners market trends and innovative approaches in the cleaning industry across the globe in 2022.

 

Household Cleaning Products Market Forecast in EMEA

Our household cleaners market research shows that consumers are increasingly expecting brands to paint a more holistic picture of their eco credentials, from convenient refill options to carbon neutral production and use of recycled materials, following household cleaners market trends for more category-wide sustainability.

Antibacterial properties are also holding on to their household cleaners market share, and remain a priority for consumers.

 

Household Cleaning Products Market Forecast in APAC

According to our household cleaners market forecast, time-pressed consumers are seeking out convenient cleaning products that help them save time.

Meanwhile, our household cleaners market research shows that novel and intriguing fragrances help keep consumers engaged.

 

Household Cleaning Products Market Forecast in the Americas

Our household cleaners market outlook shows that brands are responding to the ongoing household cleaners market trends and demand for antibacterial properties in household cleaners.

With inflationary pressures growing, consumers are turning to private labels to help them save money and protect the environment at the same time.

To discover more about the A Year of Innovation in Household Cleaners Market Report 2022, read our The Future of Household Cleaners Market Report 2022, or take a look at our extensive Detergents and Cleaning Products Market Research.

 

Household Cleaners Market Outlook: An Expert’s View

This report, written by Mikolaj Kaczorowski, a leading analyst in the household cleaning products market, delivers in-depth commentary and analysis to highlight global innovation in household cleaners and adds expert context to the numbers.

Disinfection and efficacy remain paramount to consumers, while sustainability claims continue to grow.

Mikolaj Kaczorowski, Innovation Analyst
Mikolaj Kaczorowski
Innovation Analyst

Table of Contents

  1. EUROPE, MIDDLE EAST & AFRICA (EMEA)

    • Europe: sustainability is high on consumer radars
    • Graph 1: household cleaning product launches, by share of select eco and ethical claims, 2017 vs 2022
    • Europe: disinfection remains a high priority
    • The Middle East & Africa (MEA)
  2. Asia Pacific (APAC)

    • Asia: consumers are pressed for time
    • Graph 2: household cleaning product launches, by share of select convenience claims, 2017-22
    • Asia: household cleaners must appeal on the basics
    • Graph 3: household cleaning product launches, by share of top five fragrance component groups, 2017-22
    • Australia & New Zealand: brands are increasingly targeting the eco-conscious consumer
  3. the americas

    • North America: consumer interest in antibacterial cleaning products remains strong
    • Graph 4: household cleaning product launches, by share of select functional claims, 2017-22
    • North America: financial constraints are driving interest in private label
    • Graph 5: household cleaning product launches, by share of private label, 2017-22
    • Latin America: consumers are concerned about ingredient safety
    • Graph 6: household cleaning product launches, by share of select natural claims, 2017-22

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Year of Innovation Sample Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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