2026
10
A Year of Innovation in Juice and Juice Drinks 2026
2026-03-09T10:01:24+00:00
REP684AFF92_9035_4F86_8AFF_929035CF86BE
2195
191790
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Report
en_GB
Functional juice shots are thriving. Meanwhile, organic and locally flavoured juice options remain highly valued by consumers. Amrin Walji, Senior Innovation Analyst…
Global
Juices and Smoothies
simple

A Year of Innovation in Juice and Juice Drinks 2026

"Functional juice shots are thriving. Meanwhile, organic and locally flavoured juice options remain highly valued by consumers."

Amrin Walji, Senior Innovation Analyst

Amrin Walji, Senior Innovation Analyst

Collapse All
    • What we have seen
    • Our pick of the most innovative launches in this review
    • Other innovative launches
    • Global spotlight: functional claims are growing across the category
  1. EUROPE, MIDDLE EAST & AFRICA (EMEA)

    • Europe: juice shots continue to be a thriving market segment
    • Consumers gravitate towards juice shots that offer a rich blend of nutrients
    • Juice shot launches are surging in Europe
    • Graph 1: juice launches that feature 'shots' in the product description with word variants, by year of launch, 2021-26
    • The expansion of functional shots: scaling up formats and exploring benefits beyond energy, digestion and immunity
    • Brand renovation/innovation: Benefit unveils new 'Menopause' juice to support hormonal balance and vitality
    • Europe: stagnant launch activity in children's juices presents opportunities for brands
    • Fruit juice and juice drinks are parents' top choice, boosted by their health halo
    • Children's juice drink launches remain modest, with no added sugar variants being the most popular
    • Graph 2: juice drink launches for children, by top 10 claims, 2025-26
    • Juice drinks for children highlight no added sugar, vitamin fortification and organic ingredients
    • Brand renovation/innovation: Plenish launches kids' shots in the UK
    • The Middle East & Africa (MEA)
    • Vitamin/mineral-fortified claims are increasing among juice launches in the Middle East
  2. ASIA PACIFIC (APAC)

    • Asia: innovate and expand with organic juices
    • Organic certification is a key driver for juice buyers in China, yet innovation in the organic segment remains low
    • Brands promote organic juices as pure, nutritious and premium
    • India: a focus on energy-boosting juices
    • Indian consumers are willing to pay a premium for caffeinated juices
    • Juice launches with enhanced energy claims see a surge in India
    • Graph 3: share of juice drink launches with a functional energy claim, 2021-26
    • Some Indian juice brands turn to B vitamins, while others market their juices as a natural source of energy
    • Australia & New Zealand
    • Juice brands are adding flavour to coconut water to create novel offerings
  3. THE AMERICAS

    • North America: committing to zero waste claims in juice
    • Climate change drives concern around juice production, such as potential fruit shortages
    • Juice brands highlight environmental and sustainability credentials
    • Graph 4: juice launches, by select ethical and environmentally friendly claims, 2024-26
    • Juice brands take action on sustainability, targeting plastic waste, carbon footprints and food waste
    • North America: organic claims continue to grow in juice launches
    • Organic juices are seen as a healthy choice by US consumers
    • Organic claims continue to grow among juice launches in North America
    • Graph 5: share of juice launches with an organic claim, 2021-26
    • Recent organic launches highlight clean ingredient lists and sustainability
    • Latin America: locally flavoured juices hold appeal among consumers
    • Consumers are seeking greater variety in native fruit juice options
    • Graph 6: juice launches, by top 10 flavours, 2024-26
    • Native fruit juice flavours: a growing opportunity in Latin America

Explore the latest innovations in juice and juice drinks with Mintel’s global innovation report. The report identifies the major launch activities, pivotal consumer attitudes and most important product developments over the past 12 months.

Key innovation trends in the global juice market are analysed and succinctly presented alongside Mintel’s consumer data and insights. So you can understand changing consumer demands and identify future growth opportunities.

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