A Year of Innovation in Juice and Juice Drinks 2026
2026-03-09T10:01:24+00:00
REP684AFF92_9035_4F86_8AFF_929035CF86BE
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Report
en_GB
Functional juice shots are thriving. Meanwhile, organic and locally flavoured juice options remain highly valued by consumers. Amrin Walji, Senior Innovation Analyst…
Global
Juices and Smoothies
simple
A Year of Innovation in Juice and Juice Drinks 2026
"Functional juice shots are thriving. Meanwhile, organic and locally flavoured juice options remain highly valued by consumers."
Amrin Walji, Senior Innovation Analyst
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What we have seen
Our pick of the most innovative launches in this review
Other innovative launches
Global spotlight: functional claims are growing across the category
EUROPE, MIDDLE EAST & AFRICA (EMEA)
Europe: juice shots continue to be a thriving market segment
Consumers gravitate towards juice shots that offer a rich blend of nutrients
Juice shot launches are surging in Europe
Graph 1: juice launches that feature 'shots' in the product description with word variants, by year of launch, 2021-26
The expansion of functional shots: scaling up formats and exploring benefits beyond energy, digestion and immunity
Brand renovation/innovation: Benefit unveils new 'Menopause' juice to support hormonal balance and vitality
Europe: stagnant launch activity in children's juices presents opportunities for brands
Fruit juice and juice drinks are parents' top choice, boosted by their health halo
Children's juice drink launches remain modest, with no added sugar variants being the most popular
Graph 2: juice drink launches for children, by top 10 claims, 2025-26
Juice drinks for children highlight no added sugar, vitamin fortification and organic ingredients
Brand renovation/innovation: Plenish launches kids' shots in the UK
The Middle East & Africa (MEA)
Vitamin/mineral-fortified claims are increasing among juice launches in the Middle East
ASIA PACIFIC (APAC)
Asia: innovate and expand with organic juices
Organic certification is a key driver for juice buyers in China, yet innovation in the organic segment remains low
Brands promote organic juices as pure, nutritious and premium
India: a focus on energy-boosting juices
Indian consumers are willing to pay a premium for caffeinated juices
Juice launches with enhanced energy claims see a surge in India
Graph 3: share of juice drink launches with a functional energy claim, 2021-26
Some Indian juice brands turn to B vitamins, while others market their juices as a natural source of energy
Australia & New Zealand
Juice brands are adding flavour to coconut water to create novel offerings
THE AMERICAS
North America: committing to zero waste claims in juice
Climate change drives concern around juice production, such as potential fruit shortages
Juice brands highlight environmental and sustainability credentials
Graph 4: juice launches, by select ethical and environmentally friendly claims, 2024-26
Juice brands take action on sustainability, targeting plastic waste, carbon footprints and food waste
North America: organic claims continue to grow in juice launches
Organic juices are seen as a healthy choice by US consumers
Organic claims continue to grow among juice launches in North America
Graph 5: share of juice launches with an organic claim, 2021-26
Recent organic launches highlight clean ingredient lists and sustainability
Latin America: locally flavoured juices hold appeal among consumers
Consumers are seeking greater variety in native fruit juice options
Graph 6: juice launches, by top 10 flavours, 2024-26
Native fruit juice flavours: a growing opportunity in Latin America
Explore the latest innovations in juice and juice drinks with Mintel’s global innovation report. The report identifies the major launch activities, pivotal consumer attitudes and most important product developments over the past 12 months.
Key innovation trends in the global juice market are analysed and succinctly presented alongside Mintel’s consumer data and insights. So you can understand changing consumer demands and identify future growth opportunities.
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