Explore the latest innovation in juice and beverage concentrates with Mintel’s global innovation report. The report identifies the major launch activities, pivotal consumer attitudes and most important product development of the year across regions EMEA, APAC, and the Americas.
Key innovation trends in the juice drinks category are analysed and succinctly presented alongside Mintel’s consumer data and insights. So you can understand changing consumer demands and identify future growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative launches in the global juice and beverage concentrates market. Understanding innovation in juices has never been so easy.
Meet the Expert Behind the Analysis
This report was written by Mikolaj Kaczorowski. Mikolaj has 8 years experience working at Mintel and is responsible for analysing new product launches in food, drink and household categories, tying these back to consumer insights, and identifying emerging NPD trends.
Novel and unique flavours and better-for-you recipes are driving innovation in the juice category.
Mikolaj Kaczorowski
Innovation Analyst
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- What we have seen
- Our pick of the most innovative launches in this review
- Other innovative launches
- The Future of Juice & Juice Drinks: 2025
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EUROPE, MIDDLE EAST & AFRICA (EMEA)
- Europe: seasonal and limited-edition juices are exciting areas of innovation
- Seasonal and limited-edition juices appeal to consumers seeking novel flavours
- Seasonal and limited-edition launches are underdeveloped in the juice category
- Graph 1: select drink categories, by share of seasonal and limited edition claims, 2024-25
- Juice brands are launching juices with novel and interesting flavours
- Seasonal and limited-edition juices can drive category interest
- Europe: juice brands focus on micronutrient fortification
- Consumers show keen interest in micronutrient-fortified juices
- Vitamin and mineral claims continue to grow in juice launches
- Vitamin- and mineral-fortified juices highlight functional benefits
- Brand innovation: M&S launches juice shots with lion’s mane mushroom
- The Middle East & Africa (MEA)
- Chilled juices are growing in launch share in the region
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ASIA PACIFIC (APAC)
- Asia: juice brands in China focus on not-from-concentrate recipes
- Chinese consumers are willing to pay a premium for freshly squeezed juice
- NFC claims are growing in China
- Graph 2: juice launches, by share of “NFC” in the product description, 2020-25
- NFC claims feature prominently on these juice launches
- Asia: private label has a growing presence in juice launches
- Consumers are increasingly turning to private-label juice launches
- Private labels are niche, but growing in the juice and nectar categories
- Graph 3: private label’s share of nectars launches, 2020-25
- Graph 4: private label’s share of juice launches, 2020-25
- Private labels launch seasonal, better-for-you and 100% vegetable drinks
- Australia & New Zealand
- Juice brands highlight their functional benefits
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THE AMERICAS
- North America: functional benefits are a growing feature in juice drinks
- Better-for-you juices can help consumers manage the challenges of modern life
- Functional claims continue to grow in juice and nectar launches
- Graph 5: juice and nectar launches, by functional claim category, 2020-25
- Juice brands call out functional benefits
- North America: juice brands bring new taste sensations to the market
- Consumers are hungry for flavour innovation
- Familiar flavours are popular in juice drinks
- Graph 6: juice launches, by top five flavour components, 2024-25
- Consumers are keen to see new and interesting flavours
- Latin America
- The no additives/preservative claim is declining in juice launches in Latin America
- Graph 7: juice launches, by share of select natural claims, 2020-25
- Juice brands highlight natural and additive-free recipes, but less so than previously
What is 'A Year of Innovation' Report?
To truly understand a market, it’s essential to look at the products that are shaping it. Our ‘A Year of Innovation’ reports provide a detailed review of specific categories, focusing on the most notable product launches from the past 12 months. These reports are designed to give you a clear and comprehensive picture of recent innovation and its impact.
How We Analyse a Year of Innovation
By deconstructing the past year’s activity, we can provide valuable context for your current and future strategies. Here’s how we do it.
A Deep Dive into Product Launches
The core of these reports is a thorough examination of new products. We go beyond simply listing what’s new. Our analysis delves into the “why” behind each product launch, exploring the strategies, ingredients, and marketing claims that are driving innovation. This helps you understand what’s working, what’s not, and where the market is headed.
Powered by the Global New Products Database (GNPD)
Our insights are built on a foundation of robust data from Mintel’s Global New Products Database (GNPD). This powerful tool tracks and catalogues new product launches from around the world. By leveraging the GNPD, we offer a complete exploration of innovative activity within your category, ensuring our analysis is comprehensive, accurate, and relevant.
Uncovering Trends and Consumer Shifts
Our ‘A Year of Innovation’ reports are designed to equip you with actionable insights into how to lead innovation in your category. By studying recent product launches, we can identify shifting consumer habits and preferences. These reports help you connect the dots between what consumers want and how companies are responding. You’ll gain a deeper understanding of emerging trends, allowing you to refine your own product development and marketing strategies with confidence.
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