A Year of Innovation in Juice and Beverage Concentrates 2025
Novel and unique flavours and better-for-you recipes are driving innovation in the juice category.
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- What we have seen
- Our pick of the most innovative launches in this review
- Other innovative launches
- The Future of Juice & Juice Drinks: 2025
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EUROPE, MIDDLE EAST & AFRICA (EMEA)
- Europe: seasonal and limited-edition juices are exciting areas of innovation
- Seasonal and limited-edition juices appeal to consumers seeking novel flavours
- Seasonal and limited-edition launches are underdeveloped in the juice category
- Graph 1: select drink categories, by share of seasonal and limited edition claims, 2024-25
- Juice brands are launching juices with novel and interesting flavours
- Seasonal and limited-edition juices can drive category interest
- Europe: juice brands focus on micronutrient fortification
- Consumers show keen interest in micronutrient-fortified juices
- Vitamin and mineral claims continue to grow in juice launches
- Vitamin- and mineral-fortified juices highlight functional benefits
- Brand innovation: M&S launches juice shots with lion’s mane mushroom
- The Middle East & Africa (MEA)
- Chilled juices are growing in launch share in the region
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ASIA PACIFIC (APAC)
- Asia: juice brands in China focus on not-from-concentrate recipes
- Chinese consumers are willing to pay a premium for freshly squeezed juice
- NFC claims are growing in China
- Graph 2: juice launches, by share of “NFC” in the product description, 2020-25
- NFC claims feature prominently on these juice launches
- Asia: private label has a growing presence in juice launches
- Consumers are increasingly turning to private-label juice launches
- Private labels are niche, but growing in the juice and nectar categories
- Graph 3: private label’s share of nectars launches, 2020-25
- Graph 4: private label’s share of juice launches, 2020-25
- Private labels launch seasonal, better-for-you and 100% vegetable drinks
- Australia & New Zealand
- Juice brands highlight their functional benefits
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THE AMERICAS
- North America: functional benefits are a growing feature in juice drinks
- Better-for-you juices can help consumers manage the challenges of modern life
- Functional claims continue to grow in juice and nectar launches
- Graph 5: juice and nectar launches, by functional claim category, 2020-25
- Juice brands call out functional benefits
- North America: juice brands bring new taste sensations to the market
- Consumers are hungry for flavour innovation
- Familiar flavours are popular in juice drinks
- Graph 6: juice launches, by top five flavour components, 2024-25
- Consumers are keen to see new and interesting flavours
- Latin America
- The no additives/preservative claim is declining in juice launches in Latin America
- Graph 7: juice launches, by share of select natural claims, 2020-25
- Juice brands highlight natural and additive-free recipes, but less so than previously
Explore the latest innovation in juice and beverage concentrates with Mintel’s global innovation report. The report identifies the major launch activities, pivotal consumer attitudes and most important product development of the year across regions EMEA, APAC, and the Americas.
Key innovation trends in the juice drinks category are analysed and succinctly presented alongside Mintel’s consumer data and insights. So you can understand changing consumer demands and identify future growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative launches in the global juice and beverage concentrates market. Understanding innovation in juices has never been so easy.
Meet the Expert Behind the Analysis
This report was written by Mikolaj Kaczorowski. Mikolaj has 8 years experience working at Mintel and is responsible for analysing new product launches in food, drink and household categories, tying these back to consumer insights, and identifying emerging NPD trends.
Novel and unique flavours and better-for-you recipes are driving innovation in the juice category.
Mikolaj Kaczorowski
Innovation Analyst
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