Explore the latest innovations and product developments across the Juice and Beverage Concentrates market in 2024. Mintel’s global juice industry report identifies evolving areas, consumer attitudes, and important advances expected across regions like EMEA, APAC, and LATAM.
Juice brands are reacting to consumer interest in positive nutrition by fortifying and adding nutritional and health benefits. The rise of alcohol moderation is encouraging fruit juice brands to innovate around cocktail-inspired flavours.
Brands are increasingly using additives and preservatives in their juice recipes. Juice brands are innovating around more novel fruit and vegetable flavours to drive interest in the category.
Producers are reacting to consumer preference for 100% fruit juices, as the share of concentrated launches records a sudden dip. Functional claims remain stagnant in juice launches, despite consumer interest.
Purchase the full report for a complete overview of the latest industry innovations and our pick of the most innovative product launches in the global juice industry. Readers of this report may also be interested in Mintel’s Future of Juice and Juice Drinks Report.
This report, written by Mikolaj Kaczorowski, a leading analyst in innovation, delivers in-depth commentary and analysis to highlight global innovation in juice and beverage concentrates, and add expert context to the numbers.
Juice producers continue to focus on consumers’ health and nutritional needs. Meanwhile, brands are innovating around cocktail flavours and novel ingredients.
Mikolaj Kaczorowski
Innovation Analyst
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