A Year of Innovation in the Juice and Beverage Concentrates Market 2022
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Immune-support claims continue to gain profile, while zero-sugar claims rise and brands target in-home mixologists. Amrin Walji, Senior Innovation Analyst…

A Year of Innovation in the Juice and Beverage Concentrates Market 2022

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The UK Juice & Beverage Concentrates report identifies consumer attitudes towards sugar consumption, at-home cocktail making, and sustainable packaging in the UK. This market report covers the market size, market forecast, market segmentation and industry trends for the Juice & Beverage Concentrates market in the UK.

Current Market Landscape

As the COVID-19 pandemic continues, consumers are still looking to juice as a means of supporting their immune systems. As a result, immune-support claims remain in the spotlight among juice launches. Meanwhile, the beverage concentration market has seen a range of cocktail-inspired innovations gain traction.

  • 36% of UK fruit juice users claim that, since the COVID-19 pandemic, concerns about immunity have prompted them to drink more juice.
  • 44% of Northern Irish alcoholic drink users find at-home cocktail-making kits appealing.
  • 37% of South African consumers cite ‘source of vitamins/minerals’ as a top factor when shopping for food.

Juice consumption occasions have diversified in some markets, as more people spend time at home. As a result, consumer interest in juices and smoothies as snack alternatives has inspired thicker, more satisfying textures in launches. Meanwhile, new flavours are being explored in beverage concentrates to encourage repeat purchases.

Future Market Trends in Juice & Beverage Concentrates

Added functional benefits are key to growth in the post-pandemic world. Beyond immune health, gut health and beauty are exciting areas of opportunity. Sugar remains the category’s nemesis, with ultra-low-sugar drinks and tech powered innovation paving the way for a healthier future.

The alcohol moderation trend also opens exciting opportunities for soft drink innovation, raising the bar for quality mocktails and juice drinks for the sober party. Meanwhile, the category has potential to meet growing demand for ethnic flavours and authentic street drinks.

Read on to discover more details or take a look at all of our UK Drinks market research.

Quickly understand

  • The impact of COVID-19 on consumers and their engagement with smart home technology.
  • Who are the key demographics for smart home products and where marketers should focus efforts for sales growth.
  • What factors shoppers look for in smart home purchases and what themes resonate best with smart home participants.
  • Attitudes toward smart home technology and how consumers perceive the category.

Covered in this report

Brands: SuperFarines, You Again, Ch’ujuk Enjambre, Craft & Crumb, Simple Truth, Mocafine, Baetter Baking, Naturli, Matthews Cotswold, Pure Via, Hello Sweety, NKD Living, Sunbulah, Aruba, Idéal, Salt24, Bakea, Ottogi, Wangkanai, Grand Muscovado, Mittal Organics, Funch, The Monday Food, Macro Wholefoods, Botanika Blends, Duncan Hines, 365 Whole Foods, Twinkle Baker, Lakento, RxSugar, Health Garden, Epicos, Nodeste, Betty Crocker.

Expert analysis from a specialist in the field

This report, written by Amrin Walji, a leading analyst in the Drinks sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Immune-support claims continue to gain profile, while zero-sugar claims rise and brands target in-home mixologists.

Amrin Walji
Senior Innovation Analyst

Table of Contents

  1. europe, middle east & africa (EMEA)

    • Europe: immune-support claims continue to roll out across juice launches
    • Graph 1: juice and beverage concentrate launches featuring a functional immune system claim, by share of sub-category, 2019-21
    • Europe: beverage concentrate innovation caters to in-home mixologists
    • Graph 2: beverage concentrate launches, by share of flavour component, 2021
    • Middle East & Africa: juice & beverage concentrates with functional claims record a rise in launch activity
  2. asia pacific

    • Asia: brands extend consumption occasion of juice
    • Graph 3: juice and juice drink launches, by share of texture, 2020-21
    • Asia: a focus on flavour in beverage concentrates
    • Graph 4: beverage concentrate launches, by share of flavour component, 2020-21
    • Australia & New Zealand
  3. Americas

    • North America: ultra-low-sugar juice drinks target health-aware parents
    • North America: sugar-free claims are rising in beverage concentrates
    • Graph 5: beverage concentrate launches, by share of no added sugar and sugar free claims, 2018-21
    • Latin America: juice launches explore more sustainable packaging
    • Graph 6: juice and beverage concentrate launches, by share of select ethical claims, 2018-21

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Year of Innovation Sample Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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