Explore the latest innovations and product developments across the Juice and Beverage Concentrates market in 2024. Mintel’s global juice industry report identifies evolving areas, consumer attitudes, and important advances expected across regions like EMEA, APAC, and LATAM.
Innovation in Juice and Beverage Concentrates – EMEA
Juice brands are reacting to consumer interest in positive nutrition by fortifying and adding nutritional and health benefits. The rise of alcohol moderation is encouraging fruit juice brands to innovate around cocktail-inspired flavours.
- 81% of juice buyers in Poland look for juices with added vitamins over ones that don’t.
Innovation in Juice and Beverage Concentrates – APAC
Brands are increasingly using additives and preservatives in their juice recipes. Juice brands are innovating around more novel fruit and vegetable flavours to drive interest in the category.
- 48% of juice consumers in China who are drinking less juice are doing so because they are put off by the amount of additives and preservatives.
Innovation in Juice and Beverage Concentrates – Americas
Producers are reacting to consumer preference for 100% fruit juices, as the share of concentrated launches records a sudden dip. Functional claims remain stagnant in juice launches, despite consumer interest.
- 67% of juice consumers in the US look for 100% juice when shopping for fruit juices.
Purchase the full report for a complete overview of the latest industry innovations and our pick of the most innovative product launches in the global juice industry. Readers of this report may also be interested in Mintel’s Future of Juice and Juice Drinks Report.
Expert Analysis from an Innovation Specialist
This report, written by Mikolaj Kaczorowski, a leading analyst in innovation, delivers in-depth commentary and analysis to highlight global innovation in juice and beverage concentrates, and add expert context to the numbers.
Juice producers continue to focus on consumers’ health and nutritional needs. Meanwhile, brands are innovating around cocktail flavours and novel ingredients.
Mikolaj Kaczorowski
Innovation Analyst
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EUROPE, MIDDLE EAST & AFRICA (EMEA)
- Europe: fortification helps brands to bolster the nutritional appeal of juices
- Graph 1: juice and beverage concentrate launches, by share of top five functional and plus claims, 2023-24
- Europe: mocktails are emerging in the juice category
- Graph 2: fruit/fruit flavoured still drink launches, by share of alcohol flavour component, 2019-24
- The Middle East & Africa (MEA)
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Asia Pacific (APAC)
- Asia: juice brands are increasing their use of additives and preservatives
- Asia: niche and novel flavours are emerging among juice launches
- Graph 3: juice and beverage concentrate launches, by top 10 flavour components, 2023-24
- Australia & New Zealand
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the americas
- North America: juice brands are moving away from fruit and vegetable concentrates
- Graph 4: juice launches, by share of made from concentrate/concentrate ingredient preparation, 2019-24
- North America: juice brands are highlighting functional benefits
- Graph 5: juice and beverage concentrate launches, by share of functional claim category, 2019-24
- Latin America: juice launches explore more sustainable packaging
- Graph 6: Latin America; fruit juice and beverage concentrate launches, by share of select claims, 2019-24
What is 'A Year of Innovation' Report?
To truly understand a market, it’s essential to look at the products that are shaping it. Our ‘A Year of Innovation’ reports provide a detailed review of specific categories, focusing on the most notable product launches from the past 12 months. These reports are designed to give you a clear and comprehensive picture of recent innovation and its impact.
How We Analyse a Year of Innovation
By deconstructing the past year’s activity, we can provide valuable context for your current and future strategies. Here’s how we do it.
A Deep Dive into Product Launches
The core of these reports is a thorough examination of new products. We go beyond simply listing what’s new. Our analysis delves into the “why” behind each product launch, exploring the strategies, ingredients, and marketing claims that are driving innovation. This helps you understand what’s working, what’s not, and where the market is headed.
Powered by the Global New Products Database (GNPD)
Our insights are built on a foundation of robust data from Mintel’s Global New Products Database (GNPD). This powerful tool tracks and catalogues new product launches from around the world. By leveraging the GNPD, we offer a complete exploration of innovative activity within your category, ensuring our analysis is comprehensive, accurate, and relevant.
Uncovering Trends and Consumer Shifts
Our ‘A Year of Innovation’ reports are designed to equip you with actionable insights into how to lead innovation in your category. By studying recent product launches, we can identify shifting consumer habits and preferences. These reports help you connect the dots between what consumers want and how companies are responding. You’ll gain a deeper understanding of emerging trends, allowing you to refine your own product development and marketing strategies with confidence.
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