Explore the latest innovations and product developments across the Juice and Beverage Concentrates market in 2024. Mintel’s global juice industry report identifies evolving areas, consumer attitudes, and important advances expected across regions like EMEA, APAC, and LATAM.
Innovation in Juice and Beverage Concentrates – EMEA
Juice brands are reacting to consumer interest in positive nutrition by fortifying and adding nutritional and health benefits. The rise of alcohol moderation is encouraging fruit juice brands to innovate around cocktail-inspired flavours.
- 81% of juice buyers in Poland look for juices with added vitamins over ones that don’t.
Innovation in Juice and Beverage Concentrates – APAC
Brands are increasingly using additives and preservatives in their juice recipes. Juice brands are innovating around more novel fruit and vegetable flavours to drive interest in the category.
- 48% of juice consumers in China who are drinking less juice are doing so because they are put off by the amount of additives and preservatives.
Innovation in Juice and Beverage Concentrates – Americas
Producers are reacting to consumer preference for 100% fruit juices, as the share of concentrated launches records a sudden dip. Functional claims remain stagnant in juice launches, despite consumer interest.
- 67% of juice consumers in the US look for 100% juice when shopping for fruit juices.
Purchase the full report for a complete overview of the latest industry innovations and our pick of the most innovative product launches in the global juice industry. Readers of this report may also be interested in Mintel’s Future of Juice and Juice Drinks Report.
Expert Analysis from an Innovation Specialist
This report, written by Mikolaj Kaczorowski, a leading analyst in innovation, delivers in-depth commentary and analysis to highlight global innovation in juice and beverage concentrates, and add expert context to the numbers.
Juice producers continue to focus on consumers’ health and nutritional needs. Meanwhile, brands are innovating around cocktail flavours and novel ingredients.
Mikolaj Kaczorowski
Innovation Analyst
Collapse All
-
EUROPE, MIDDLE EAST & AFRICA (EMEA)
- Europe: fortification helps brands to bolster the nutritional appeal of juices
- Graph 1: juice and beverage concentrate launches, by share of top five functional and plus claims, 2023-24
- Europe: mocktails are emerging in the juice category
- Graph 2: fruit/fruit flavoured still drink launches, by share of alcohol flavour component, 2019-24
- The Middle East & Africa (MEA)
-
Asia Pacific (APAC)
- Asia: juice brands are increasing their use of additives and preservatives
- Asia: niche and novel flavours are emerging among juice launches
- Graph 3: juice and beverage concentrate launches, by top 10 flavour components, 2023-24
- Australia & New Zealand
-
the americas
- North America: juice brands are moving away from fruit and vegetable concentrates
- Graph 4: juice launches, by share of made from concentrate/concentrate ingredient preparation, 2019-24
- North America: juice brands are highlighting functional benefits
- Graph 5: juice and beverage concentrate launches, by share of functional claim category, 2019-24
- Latin America: juice launches explore more sustainable packaging
- Graph 6: Latin America; fruit juice and beverage concentrate launches, by share of select claims, 2019-24
What is 'A Year of Innovation' Report?
To truly understand a market, it’s essential to look at the products that are shaping it. Our ‘A Year of Innovation’ reports provide a detailed review of specific categories, focusing on the most notable product launches from the past 12 months. These reports are designed to give you a clear and comprehensive picture of recent innovation and its impact.
How We Analyse a Year of Innovation
By deconstructing the past year’s activity, we can provide valuable context for your current and future strategies. Here’s how we do it.
A Deep Dive into Product Launches
The core of these reports is a thorough examination of new products. We go beyond simply listing what’s new. Our analysis delves into the “why” behind each product launch, exploring the strategies, ingredients, and marketing claims that are driving innovation. This helps you understand what’s working, what’s not, and where the market is headed.
Powered by the Global New Products Database (GNPD)
Our insights are built on a foundation of robust data from Mintel’s Global New Products Database (GNPD). This powerful tool tracks and catalogues new product launches from around the world. By leveraging the GNPD, we offer a complete exploration of innovative activity within your category, ensuring our analysis is comprehensive, accurate, and relevant.
Uncovering Trends and Consumer Shifts
Our ‘A Year of Innovation’ reports are designed to equip you with actionable insights into how to lead innovation in your category. By studying recent product launches, we can identify shifting consumer habits and preferences. These reports help you connect the dots between what consumers want and how companies are responding. You’ll gain a deeper understanding of emerging trends, allowing you to refine your own product development and marketing strategies with confidence.
For a more detailed look at a Year of Innovation report, take a look at a sample PDF report below.
Please Note: All of the figures, graphs, and tables have been redacted.
$ 2,995 (Excl.Tax)
-
Download today with instant access
Pay via credit card or invoice (net 30 payment terms)
-
Multiple formats provided
We send a PDF and Powerpoint version straight to your inbox. An interactive version of the report is also available on our online platform
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn moreTrusted by global industry leaders
We use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact.
Mintel gives us all that. It’s a great brand and one that is trusted by clients.
Marie Stafford, European Director, The Innovation Group, VML
We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.
They’re an innovative company, with a client-focused team that always delivers.
Abby Carvosso, Group Managing Director, Bauer Media Group
Mintel helps us when we want to know something quickly – it provides fast answers to our questions. If we need to get a view of what’s going on in a particular market it’s very useful.
When carrying out background research, I find Mintel an excellent starting point.
The fact that it covers so many markets is a big plus for me– instead of having to buy specialist products in each area we are interested in, especially when we only require a brief view on a particular market, we can go to Mintel for help as a one-stop shop. I find Mintel a useful and valuable resource.
Ben Zeidler, Director - Research and Analytics, Tenth Wave
There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.
However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.
Stephen Taylor-Brown, Managing Director, Abacus
One of the biggest challenges we face is the need to get smart on a business or category real quick.
We are talking to clients who live and breathe their category every day and the expectation is that we will be able to get caught up very quickly, and bring the thinking that can help them.
We need to do that often in a matter of days, so it’s not a small ask. Mintel gives us a very articulate view of category conditions and does so at the speed we need it.
Jeff White, Business Development Director, Deutsch
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn more
