A Year of Innovation in the Meat and Poultry Market 2023
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Explore the latest innovations across the meat and poultry market in 2023. Our global trends market report identifies the biggest launch activities, pivotal consumer attitudes and important advances of the year across regions like EMEA, APAC, and the Americas.
The ethical animal claim recorded a significant uptick in launch activity over the 12 months to November 2022. As consumers continue to learn about the carbon consequences of meat production, they are increasingly looking for reassurance from animal protein brands about their animal welfare policies and commitment to sustainable practices. This ties in with consumer interest about the provenance and traceability of food products, and the origin of the ingredients.
Meat and poultry launches are reacting to consumer interest in positive nutrition and healthy diets by highlighting both the inherent and added nutritional benefits of recipes. Better-for-you claims among meat and poultry launches are niche in Asia Pacific. The high protein and low fat claims are the most prolific, though are still very niche.
One third of meat eaters in the US say they would like to see more locally sourced red meat products, a finding that is consistent with a broader interest in locally grown food products. The proximity of sourcing is a signaller of quality and controlled sourcing, for many consumers. To add value to locally sourced meat and poultry products, brands are aligning local production with natural and sustainable claims.
Purchase the full report to learn more about the latest innovations in the global meat and poultry market, if you would like to learn about what these innovations mean for the future of the industry, take a look at Mintel’s The Future of Animal Proteins and Meat Alternatives 2023.
This report, written by Mikolaj Kaczorowski, a leading innovation analyst, delivers in-depth commentary and analysis to highlight global trends and innovation in meat and poultry and add expert context to the numbers.
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.
Please Note: All of the figures, graphs, and tables have been redacted.