2023
10
A Year of Innovation in the Meat and Poultry Market 2023
2024-01-18T12:01:33+00:00
REP7618DB65_4889_4696_BE9E_A95AF13C19BA
2195
169714
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Report
en_GB
Meat and poultry brands are flagging up convenient preparation and storage options. Ethical and sustainability claims continue to see growth. Mikolaj Kaczorowski, Innovation Analyst…

A Year of Innovation in the Meat and Poultry Market 2023

£ 2,195 (Excl.Tax)

Description

Explore the latest innovations across the meat and poultry market in 2023. Our global trends market report identifies the biggest launch activities, pivotal consumer attitudes and important advances of the year across regions like EMEA, APAC, and the Americas.

Innovation in Meat and Poultry – EMEA

The ethical animal claim recorded a significant uptick in launch activity over the 12 months to November 2022. As consumers continue to learn about the carbon consequences of meat production, they are increasingly looking for reassurance from animal protein brands about their animal welfare policies and commitment to sustainable practices. This ties in with consumer interest about the provenance and traceability of food products, and the origin of the ingredients.

  • 45% of Spanish consumers say the would be interested in ethically produced processed meats.

Innovation in Meat and Poultry – APAC

Meat and poultry launches are reacting to consumer interest in positive nutrition and healthy diets by highlighting both the inherent and added nutritional benefits of recipes. Better-for-you claims among meat and poultry launches are niche in Asia Pacific. The high protein and low fat claims are the most prolific, though are still very niche.

Innovation in Meat and Poultry – Americas

One third of meat eaters in the US say they would like to see more locally sourced red meat products, a finding that is consistent with a broader interest in locally grown food products. The proximity of sourcing is a signaller of quality and controlled sourcing, for many consumers. To add value to locally sourced meat and poultry products, brands are aligning local production with natural and sustainable claims.

  • 42% of US consumers look for “all natural” when buying meat proteins.

Purchase the full report to learn more about the latest innovations in the global meat and poultry market, if you would like to learn about what these innovations mean for the future of the industry, take a look at Mintel’s The Future of Animal Proteins and Meat Alternatives 2023.

Expert Analysis from an Innovation Specialist

This report, written by Mikolaj Kaczorowski, a leading innovation analyst, delivers in-depth commentary and analysis to highlight global trends and innovation in meat and poultry and add expert context to the numbers.

Meat and poultry brands are flagging up convenient preparation and storage options. Ethical and sustainability claims continue to see growth.

Mikolaj Kaczorowski, Innovation AnalystMikolaj Kaczorowski
Innovation Analyst

Table of Contents

  1. EUROPE, MIDDLE EAST & AFRICA (EMEA)

    • Europe: poultry brands are pivoting to more ethical production methods
    • Graph 1: poultry launches, by share of animal welfare claims, 2018-23
    • Europe: sustainability concerns continue to influence meat and poultry innovation
    • Graph 2: meat and poultry launches, by share of select ethical and environmental claims, 2018-23
    • The Middle East & Africa (MEA)
  2. Asia Pacific (APAC)

    • Asia: poultry brands are tapping into the popularity of chicken
    • Graph 3: meat and poultry launches, by share of select ingredients, 2018-23
    • Asia: meat and poultry brands embrace the recipe inspiration benefits of social media
    • Graph 4: meat and poultry launches, by share of social media claims, 2018-23
    • Australia & New Zealand
  3. the americas

    • North America: frozen formats record an increase among meat launches
    • Graph 5: meat launches, by share of storage, 2018-23
    • North America: meat brands increasingly highlight ease of preparation
    • Graph 6: meat and poultry launches, by microwaveable claim, 2018-23
    • Latin America
    • Graph 7: meat and poultry launches, by share of select ethical and environmental claims, 2018-23

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Year of Innovation Sample Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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