Explore the latest innovations in meat substitutes and eggs in 2024 with Mintel’s global innovation report. The report identifies the major launch activities, pivotal consumer attitudes and most important product development of the year across regions EMEA, APAC, and the Americas.
Key innovation trends in the global meat alternatives market are analysed and succinctly presented alongside Mintel’s consumer data and insights. So you can understand changing consumer demands and identify future growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative launches in the global meat substitutes market. Understanding innovation in spreads has never been so easy.
Meet the Expert Behind the Analysis
This report was written by Mikolaj Kaczorowski, Innovation Analyst at Mintel. Mikolaj has 8 years experience working at Mintel and is responsible for analysing new product launches in food, drink and household categories, tying these back to consumer insights, and identifying emerging NPD trends.
Meat substitute brands are addressing consumer concerns around protein, sustainability and affordability.
Mikolaj Kaczorowski
Innovation Analyst
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- What we have seen
- Our pick of the most innovative launches in this review
- Other innovative launches
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EUROPE, MIDDLE EAST & AFRICA (EMEA)
- Europe: meat substitute brands are exploring alternative protein sources
- Novel plant proteins can drive consumer interest in meat substitutes
- Pea protein is a growing ingredient in meat substitutes
- Graph 1: meat substitute* launches, by share of top six plant, vegetable, cereal or nut proteins as an ingredient, 2019-24
- Meat substitute brands are formulating around pea protein, mung beans and broad beans
- Meat substitute brands opt for more vegetable forward recipes
- Europe: private label records a bigger slice of launch activity
- Consumers are increasingly looking for ways to save money
- Store brands are a growing presence in the meat substitutes and egg categories
- Graph 2: meat substitute* launches, by share of private label, 2019-24
- Graph 3: egg launches, by share of private label, 2019-24
- Private label meat substitute brands innovate with a diversity of ingredients
- Private label egg launches focus on ethical and sustainable production
- The Middle East & Africa (MEA)
- Meat substitute brands offer consumers a diversity of formats
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Asia Pacific (APAC)
- Asia: meat substitute brands tap into the popularity of poultry meats
- Poultry is a popular animal protein source in the region
- Poultry flavours are growing in meat substitute launches
- Meat substitute brands are tapping into the popularity of chicken
- Asia: high protein claims are in decline in meat substitute launches
- Consumers are interested in seeing high protein meat substitutes
- Despite consumer interest, high protein claims continue to decline in meat substitute launches
- Graph 4: meat substitute* launches, by share of high/added protein claim, 2019-24
- Some meat substitute brands place protein at the heart of on-pack messaging
- Brand renovation/innovation: Eggyday by Tann:D has launched a rice grain shaped egg product
- Australia & New Zealand
- Meat substitute brands focus on vegetable-based recipes
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the americas
- North America: high protein claims are declining in meat substitutes
- Consumers see lack of protein as a barrier to meat substitute consumption
- Protein claims in meat substitute launches continue to trend downwards
- Graph 5: meat substitute* and egg launches, by share of high/added protein claims, 2019-24
- Some meat substitute and egg brands look to meet consumer demand for high protein recipes
- North America: share of ethical and environmental claims shrinks among meat substitute launches
- Consumers want to be informed about brands' ethical and environmental initiatives
- Ethical and environmental claims have stagnated after years of decline
- Graph 6: meat substitute* launches, by share of ethical and environmental claim category, 2019-24
- Meat substitute brands highlighting their eco credentials
- Latin America
- Meat substitute brands expand their chilled and shelf stable offerings
- Graph 7: meat substitute* launches, by share of storage, 2019-24
- Chilled and shelf stable meat substitutes are on the rise
What is 'A Year of Innovation' Report?
To truly understand a market, it’s essential to look at the products that are shaping it. Our ‘A Year of Innovation’ reports provide a detailed review of specific categories, focusing on the most notable product launches from the past 12 months. These reports are designed to give you a clear and comprehensive picture of recent innovation and its impact.
How We Analyse a Year of Innovation
By deconstructing the past year’s activity, we can provide valuable context for your current and future strategies. Here’s how we do it.
A Deep Dive into Product Launches
The core of these reports is a thorough examination of new products. We go beyond simply listing what’s new. Our analysis delves into the “why” behind each product launch, exploring the strategies, ingredients, and marketing claims that are driving innovation. This helps you understand what’s working, what’s not, and where the market is headed.
Powered by the Global New Products Database (GNPD)
Our insights are built on a foundation of robust data from Mintel’s Global New Products Database (GNPD). This powerful tool tracks and catalogues new product launches from around the world. By leveraging the GNPD, we offer a complete exploration of innovative activity within your category, ensuring our analysis is comprehensive, accurate, and relevant.
Uncovering Trends and Consumer Shifts
Our ‘A Year of Innovation’ reports are designed to equip you with actionable insights into how to lead innovation in your category. By studying recent product launches, we can identify shifting consumer habits and preferences. These reports help you connect the dots between what consumers want and how companies are responding. You’ll gain a deeper understanding of emerging trends, allowing you to refine your own product development and marketing strategies with confidence.
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