A Year of Innovation in the Meat Substitutes and Eggs Market 2021
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While most innovation is centering around sustainability, brands are also reacting to consumer interest in new flavours, textures and nutritional boosts. Mikolaj Kaczorowski, Innovation Analyst…

A Year of Innovation in the Meat Substitutes and Eggs Market 2021

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Providing the most comprehensive and up-to-date information and analysis of the Meat Substitutes And Eggs market, including the behaviours, preferences and habits of the consumer.

Over the past few years, the appearance, branding and recipe formulations of meat substitute products has developed beyond being catered primarily to vegan and vegetarians, to become a more mainstream consumer offering. As a result, brands in the plant-based meat industry are having their products fulfil a diverse range of consumer expectations and needstates, from environmental sustainability, health and nutrition, animal welfare, or simply to try something new.

There is an increasing divide in consumer demand as the sector evolves, with some consumers expecting the product to emulate the appearance and texture of meat, while others regard any semblance to meat as a deterrent.

The COVID-19 pandemic has encouraged many consumers to adopt healthier lifestyles and diets, partly as a means of supporting their immunity and overall health. There is also an increasing amount of consumers adopting flexitarian, vegan and vegetarian diets. The burgeoning interest in meat substitutes means that consumers are arriving looking for products which are convenient to prepare and can be integrated into their cooking repertoires.

There are opportunities for further innovations in meat alternatives and the plant-based meat substitutes market. Further diversifying products to cater to a wide range of consumers and needs will broaden the appeal of meat substitutes and encourage a greater uptake among consumers.

Read on to discover more details or take a look at all of our Food and Foodservice market research.

Covered in this report

Brands: Devil’s Kitchen, OmniMeat, Just, Block House, foodful.hk, Healthi.ful, Next!. Sea So Good, Dobra Kaloria, Asda, Heinz, The Dutch Weed, Followfood, Frankful, Coop, Wonders of Nature, On The Green Side, Tabu, Pacific Greens, Phuture, Harvest Gourmet, Green Rebel, Pulmuone, Oku, More Meat, Omn!meat, Veef, Let’s Eat, Magic Mince, Nellie’s, OvaEasy, Just Crack, Urban Accents, Good Catch, MorningStar, Wegmans, Dr. Praeger’s, Big Mountain, Felices, Incrivel, Verdali, MetaBurger, Delike, Urban Farmcy, Fazenda Burin.

Expert analysis from a specialist in the field

This report, written by Mikolaj Kaczorowski, a leading analyst in the Foodservice sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

While most innovation is centering around sustainability, brands are also reacting to consumer interest in new flavours, textures and nutritional boosts.
Mikolaj Kaczorowski
Innovation Analyst

Table of Contents


    • Europe: meeting consumers’ diverse expectations of meat substitutes
    • [Graph] Europe: meat substitute launches, by format type, 2018-2021
    • Europe: consumers expect meat substitutes to be sustainably produced
    • [Graph] Europe: meat substitutes and eggs with select ethical & environmental claims, 2016-2017 vs 2020-2021
    • Middle East and Africa

    • Asia: ethical and environmental claims are growing in profile
    • [Graph] Asia: select ethical claims in meat substitute and eggs & egg product NPD, 2016-2017 vs 2020-2021
    • Asia: innovation in meat substitutes and egg products targets consumers’ nutritional needs
    • [Graph] Asia: meat substitute and egg launches, by share of plus claims, 2016-2021
    • Australia and New Zealand
    • [Graph] Australia & New Zealand: share of innovation in the processed fish, meat & egg products super category, 2016-2021

    • North America: consumers are looking for easy-to-prepare meat substitutes and egg products
    • North America: consumer concerns about overly-processed ingredients spark innovation
    • [Graph] North America: launches of meat substitutes and eggs, by share of natural claims, 2016-2021
    • Latin America: meat substitutes are gaining in popularity
    • [Graph] Latin America: meat substitutes by format type, 2020-2021

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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