Explore the latest innovations in men’s grooming products in 2024 with Mintel’s global innovation report. The report identifies the major launch activities, pivotal consumer attitudes and most important product development of the year across regions EMEA, APAC, and the Americas.
Key innovation trends in the men’s grooming market are analysed and succinctly presented alongside Mintel’s consumer data and insights. So you can understand changing consumer demands and identify future growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative launches in the global men’s grooming market. Understanding global trends in the men’s grooming products market has never been so easy.
To discover more about the global men’s grooming market, take a look at Mintel’s extensive market research.
This report is written by Dionne Officer. Dionne is responsible for researching, writing and publishing the annual beauty, personal care and healthcare ‘A year of innovation’ reports. They have recently completed a Masters in Cosmetic Science at London College of Fashion where they focused on the sustainability of cosmetic ingredients and technologies.
NPD uses wellness to appeal to men in EMEA, while scalp care is an opportunity in APAC. Sustainability is a must-have in NA, while LATAM sees more beauty enhancing.
Dionne Officer
Research Analyst – BPC Innovation
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