A Year of Innovation in the Men’s Grooming Market 2022
£ 2,195 (Excl.Tax)
Description
Innovations are catering to men by tapping into wellness and sustainability trends and focusing more on transparent messaging and convenience.
Sarah Al Shaalan, Research Analyst – Consumer Lifestyles Middle East & Africa
Table of Contents
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EUROPE, MIDDLE EAST & AFRICA (EMEA)
- Europe: botanical/herbal claims increasingly feature
- Graph 1: share of men’s BPC launches, by select natural claims, 2017-21
- Europe: instill trust and reassure with scientific proof
- Graph 2: share of men’s BPC launches with dermatologically tested claims, by region, 2021
- Middle East & Africa (MEA)
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ASIA PACIFIC (APac)
- APAC: convenience-focused products will resonate
- Graph 3: share of men’s BPC launches with longlasting and time/speed claims, 2017-21
- APAC: men’s makeup is niche but above average in Asia
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THE Americas
- North America: appeal to men’s interest in innovative sustainable ideas
- Graph 4: share of men’s BPC launches with select eco-friendly claims, 2017-21
- North America: tap into wellness trends and tout the merits of vitamins/minerals
- Graph 5: share of men’s BPC launches with vitamin-/mineral-fortified claims, 2017-21
- Latin America: tap into wellness trends
About the report
This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.
The Consumer
What They Want. Why They Want It.
The Competitors
Who’s Winning. How To Stay Ahead.
The Market
Size, Segments, Shares And Forecasts: How It All Adds Up.
The Innovations
New Ideas. New Products. New Potential.
The Opportunities
Where The White Space Is. How To Make It Yours.
The Trends
What’s Shaping Demand – Today And Tomorrow.
Below is a sample report, understand what you are buying.
Please Note: All of the figures, graphs, and tables have been redacted.
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