Explore the latest innovation in oral care in 2024 with Mintel’s global innovation report. The report identifies the major launch activities, pivotal consumer attitudes and most important product development of the year across regions EMEA, APAC, and the Americas.
Key innovation trends in the oral care products market are analysed and succinctly presented alongside Mintel’s consumer data and insights. So you can understand changing consumer demands and identify future growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative launches in the global oral health market. Understanding innovation in oral care has never been so easy.
The natural ingredient trend is not fading, but there are opportunities for brands to differentiate by taking inspiration from Ayurvedic practices.
Brands in Asia are catering to consumers’ desire to maximise the impact of their oral care routines through innovation in long-lasting claims.
The premiumisation of oral care is underway as North Americans prioritise their oral health and are willing to invest in expensive products to avoid even costlier professional dental care.
To discover more about the global oral care market, read The Future of Oral Care or take a look at Mintel’s extensive oral care market research.
This report is written by Georgia Stafford. Georgia joined Mintel in 2022, writing UK reports for the Beauty, Personal care and OTC categories. Before joining Mintel, Georgia studied International Relations, earning a BA from the University of Birmingham. During her studies, she gained knowledge and experience of research methods and international business.
Brands are catering to consumers’ evolving needs and knowledge of oral health with products aiming to meet interest in the oral microbiome and expert dental care.
Georgia Stafford
Beauty & Personal Care Analyst
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