Explore the latest innovation in OTC medications in 2024 with Mintel’s global innovation report. The report identifies the major launch activities, pivotal consumer attitudes and most important product development of the year across regions EMEA, APAC, and the Americas.
Key innovation trends in the global over-the-counter medications market are analysed and succinctly presented alongside Mintel’s consumer data and insights. So you can understand changing consumer demands and identify future growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative launches in the OTC medications industry. Understanding innovation in OTC medications has never been so easy.
This report was written by Shiyan Zering. Shiyan joined Mintel in 2022, writing UK reports on beauty, personal care, and OTC categories. She has over six years of previous experience in the colour cosmetics sector, in both consumer and artistry-facing roles.
NPD is tapping into consumer interest in new formats and targeted solutions; further innovation in niche wellness and active segments could invigorate the category.
Shiyan Zering
Beauty and Personal Care Analyst
Gain access to high quality market research with every purchase of Mintel’s reports.
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more£ 5,000 – £ 21,600
Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
Find out more£ 2,195
The future of the category is shaped by modernising weight management, AI in medical nutrition, and cleaner, safer infant formula for future Gen Alpha parents. Rick Miller, Food &...
Find out more£ 2,195
Future-proofed VMS optimises holistic weight management, adapts to modern lifestyles and pioneers pro-longevity and sustainable breakthroughs for health across generations. Michelle Teodoro, Global Food Science Analyst ...
Find out more£ 2,195
Recent patents show exciting opportunities for foods and supplements that support fat reduction for liver health and detoxification, and the gut-liver axis. Neha Srivastava, Senior Patent Analyst - Food...
Find out more£ 2,195
Recent patents feature ingredients that reduce lipid absorption and boost satiety, and others cover tech devices and apps that support weight loss.Neha Srivastava, Senior Patent Analyst - Food...
Find out more£ 2,195
Recent patent filings highlight the role of B vitamins in delivering multiple health benefits, and the use of novel technologies for the production of non-animal vitamin B12.Neha Srivastava,...
Find out more
Working in a customer-obsessed organization means that data and insights have to be at our fingertips. Mintel’s reports help us support anecdotes with real quantifiable insights. The summary sections (which I really like) helps save time by giving a birds eye view of the content before spending time combing through the pages.
Our business review discussions are strengthened by the relevancy of the reports to help us better understand our customers. In addition, the customer service received from the team (especially in crunch periods) makes the process of understanding customer behavior even better.
We’ve found it so useful working more closely with Mintel. They helped support our recent flagship event for our top suppliers by providing a really unique viewpoint on the future of online retailing.
Nick Carroll from their Retail Team was also an excellent panelist, sharing useful and actionable consumer insights. We definitely look forward to working with Mintel again on future projects.
We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.
As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.
We use Mintel to get a view on where a particular market is going, which can support us in product development and help us identify opportunities or indeed risks, it is a very useful barometer of a market’s potential.
There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.
However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.
We use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact.
Mintel gives us all that. It’s a great brand and one that is trusted by clients.
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more
