2021
10
A Year of Innovation in the OTC Medications Market 2021
2022-05-24T14:15:24+01:00
REP395789F2_9E09_4D7D_89EA_47AF12E2F4B7
2195
151457
[{"name":"OTC Medications","url":"https:\/\/store.mintel.com\/industries\/health-wellbeing\/healthcare-medical\/otc-medications"}]
Report
en_GB
Consumer demand for efficacy continues to drive innovation, as does the spotlight on holistic wellbeing; a gap exists for a bigger focus on sustainability. Rosalia Di Gesu, Global Beauty…

A Year of Innovation in the OTC Medications Market 2021

£ 2,195 (Excl.Tax)

Description

Consumer demand for efficacy continues to drive innovation, as does the spotlight on holistic wellbeing; a gap exists for a bigger focus on sustainability.

Rosalia Di Gesu, Global Beauty & Personal Care Analyst

Table of Contents

  1. EUROPE, MIDDLE EAST & AFRICA (EMEA)

    • EMEA retail market overview: OTC medications, 2021
    • Europe: focus on efficacy and convenience; and align with on-trend themes
    • Graph 1: OTC medications by select fast-growing claims, 2016-17 vs 2020-21
    • Europe: a white space exists for more sustainable innovation
    • Graph 2: OTC medications by select eco claims, 2016-17 vs 2020-21
  2. ASIA PACIFIC (APAC)

    • APAC retail market overview: OTC medications, 2021
    • APAC: focus on efficacy and on-trend themes
    • Graph 3: OTC medications by select convenient and on-trend claims, 2016-17 vs 2020-21
    • APAC: the appeal of natural/traditional remedies
    • Graph 4: share of OTC launches with botanical/herbal claims, 2016-2021
  3. THE AMERICAS

    • Americas retail market overview: OTC medications, 2021
    • Americas: focus on efficacy and convenience and tap into on-trend themes
    • Graph 5: OTC medications by select convenience and on-trend claims, by region, 2016-17 vs 2020-21
    • Graph 6: eye/ear/mouth care launches with the functional eye health claim, by region, 2026-17 vs 2020-21
    • Graph 7: OTC medications launches by stress/sleep and aromatherapy claims, by region, 2020-21
    • Americas: natural and eco NPD has room to expand
    • Graph 8: OTC medications by select natural, free-from and vegan claims, 2016-17 vs 2020-21
    • Graph 9: OTC medications by select eco and ethical claims, 2016-17 vs 2020-21

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Year of Innovation Sample Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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