A Year of Innovation in the OTC Medications Market 2021
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Description
Consumer demand for efficacy continues to drive innovation, as does the spotlight on holistic wellbeing; a gap exists for a bigger focus on sustainability.
Rosalia Di Gesu, Global Beauty & Personal Care Analyst
Table of Contents
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EUROPE, MIDDLE EAST & AFRICA (EMEA)
- EMEA retail market overview: OTC medications, 2021
- Europe: focus on efficacy and convenience; and align with on-trend themes
- Graph 1: OTC medications by select fast-growing claims, 2016-17 vs 2020-21
- Europe: a white space exists for more sustainable innovation
- Graph 2: OTC medications by select eco claims, 2016-17 vs 2020-21
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ASIA PACIFIC (APAC)
- APAC retail market overview: OTC medications, 2021
- APAC: focus on efficacy and on-trend themes
- Graph 3: OTC medications by select convenient and on-trend claims, 2016-17 vs 2020-21
- APAC: the appeal of natural/traditional remedies
- Graph 4: share of OTC launches with botanical/herbal claims, 2016-2021
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THE AMERICAS
- Americas retail market overview: OTC medications, 2021
- Americas: focus on efficacy and convenience and tap into on-trend themes
- Graph 5: OTC medications by select convenience and on-trend claims, by region, 2016-17 vs 2020-21
- Graph 6: eye/ear/mouth care launches with the functional eye health claim, by region, 2026-17 vs 2020-21
- Graph 7: OTC medications launches by stress/sleep and aromatherapy claims, by region, 2020-21
- Americas: natural and eco NPD has room to expand
- Graph 8: OTC medications by select natural, free-from and vegan claims, 2016-17 vs 2020-21
- Graph 9: OTC medications by select eco and ethical claims, 2016-17 vs 2020-21
About the report
This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.
The Consumer
What They Want. Why They Want It.
The Competitors
Who’s Winning. How To Stay Ahead.
The Market
Size, Segments, Shares And Forecasts: How It All Adds Up.
The Innovations
New Ideas. New Products. New Potential.
The Opportunities
Where The White Space Is. How To Make It Yours.
The Trends
What’s Shaping Demand – Today And Tomorrow.
Below is a sample report, understand what you are buying.
Please Note: All of the figures, graphs, and tables have been redacted.
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