2022
10
A Year of Innovation in the OTC Medications Market 2022
2023-01-11T17:37:25+00:00
REPDC5D3D28_49F9_4998_B004_7F8AC9A2AD93
2195
159316
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Report
en_GB
Efficacy in relieving pain/ailments is key in OTC remedies, but brands can add value by also meeting demand for more natural and wellness-focused products. Dionne Officer, Research Analyst -…

A Year of Innovation in the OTC Medications Market 2022

£ 2,195 (Excl.Tax)

Description

Efficacy in relieving pain/ailments is key in OTC remedies, but brands can add value by also meeting demand for more natural and wellness-focused products.

Dionne Officer, Research Analyst – BPC Innovation

Table of Contents

  1. EUROPE, MIDDLE EAST & AFRICA (EMEA)

    • Europe: efficacy is key but also align with pro-natural trends
    • Graph 1: OTC medications with select natural claims, 2021-22
    • Europe: help consumers reduce stress and improve sleep
    • Graph 2: share of sleep aids launches in the overall OTC medications category, 2017-22
    • The Middle East & Africa (MEA)
  2. Asia Pacific (APAC)

    • Asia: NPD focuses on supporting sleep deprived consumers
    • Asia: root innovation in tradition but also denote efficacy
    • Graph 3: OTC medications by botanical and all natural claims, by region, 2021-22
    • Australia & New Zealand
  3. the americas

    • North America: align with wellness trends
    • Graph 4: share of sleep aid NPD within the OTC medications category, by region, 2021-22
    • Graph 5: share of sleep aid NPD within the OTC medications category, 2017-22
    • North America: meet the interest in natural and effective OTC remedies
    • Graph 6: pain relief and cough/cold/flu medications by select ingredients, 2021-22
    • Graph 7: OTC medications by select natural/free-from claims, 2017-18 vs 2021-22
    • Latin America: notable launches focus on efficacy and palatability
    • Graph 8: OTC medications select claims, 2021-22

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Year of Innovation Sample Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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