Explore the latest innovation in household paper products with Mintel’s global innovation report. The report identifies the major launch activities, pivotal consumer attitudes and most important product development of the year across regions EMEA, APAC, and the Americas.
Key innovation trends in the paper products market are analysed and succinctly presented alongside Mintel’s consumer data and insights. So you can understand changing consumer demands and identify future growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative launches in the global paper products market. Understanding innovation in household paper products has never been so easy.
Meet the Expert Behind the Analysis
This report was written by Luke Santos, Household Care and Brand Analyst at Mintel. Luke joined the Mintel household care research team in 2022, researching and writing household care and brand reports, focusing on consumer behaviour and product innovation. Luke has a BA (Hons) in Geography and Spanish from Swansea University.
To increase usage of eco paper products, it is key to change perceptions about their quality and price. Consumers value products that are designed for sensitive skin.
Luke Santos
Household Care Analyst
Collapse All
-
- What we have seen
- Our pick of the most innovative launches in this review
- Other innovative launches
-
EUROPE, MIDDLE EAST & AFRICA (EMEA)
- Europe: reshape consumer perceptions of eco-friendly paper products
- Europe leads eco-friendly paper product launches
- Graph 1: paper product launches carrying environmentally friendly product claims, by region, 2024-25
- Barriers exist to eco-friendly paper product usage
- Eco own-label launches can help bridge the price gap
- Naked Paper uses comparative marketing to prove value
- Europe: expand facial tissue offerings
- Consumers are finding alternatives to facial tissues
- Facial tissue product development is experiencing a lull
- Graph 2: paper product launches, by sub-category, 2020-25
- Brands are widening the functions of facial tissues
- The Middle East & Africa (MEA)
- Potential to improve eco offerings in MEA
-
ASIA PACIFIC (APAC)
- Asia: local resources provide opportunities to increase sustainability claims
- Consumers place eco expectations on producers
- Room exists for brands to increasesustainable offerings
- Reiterate the environmental benefits of bamboo-based products
- Asia: providing sensitive care for intimate areas
- Consumers are paying more attention to formulations
- Tailor products to sensitivity needs
- Graph 3: toilet tissue launches carrying fragrance free and pH balanced claims, 2020-25
- Providing better care for intimate areas
- Australia & New Zealand
- An abundant supply of sustainable options
-
THE AMERICAS
- North America: skin issues drive focus on ingredients
- Prevalence of skin conditions is making consumers more vigilant
- Look to provide consumers skin-friendly solutions
- Graph 4: paper product launches carrying select skin-focused claims, 2020-25
- Give consumers information to guide their purchases
- North America: private-label price positioning
- Consumers look to cut costs on paper products
- Private labels deliver budget-friendly solutions
- Graph 5: paper product launches carrying the economy claim, private label vs branded, 2024-25
- Private label demonstrates affordability
- Latin America
- Brands push to elevate their offerings
What is 'A Year of Innovation' Report?
To truly understand a market, it’s essential to look at the products that are shaping it. Our ‘A Year of Innovation’ reports provide a detailed review of specific categories, focusing on the most notable product launches from the past 12 months. These reports are designed to give you a clear and comprehensive picture of recent innovation and its impact.
How We Analyse a Year of Innovation
By deconstructing the past year’s activity, we can provide valuable context for your current and future strategies. Here’s how we do it.
A Deep Dive into Product Launches
The core of these reports is a thorough examination of new products. We go beyond simply listing what’s new. Our analysis delves into the “why” behind each product launch, exploring the strategies, ingredients, and marketing claims that are driving innovation. This helps you understand what’s working, what’s not, and where the market is headed.
Powered by the Global New Products Database (GNPD)
Our insights are built on a foundation of robust data from Mintel’s Global New Products Database (GNPD). This powerful tool tracks and catalogues new product launches from around the world. By leveraging the GNPD, we offer a complete exploration of innovative activity within your category, ensuring our analysis is comprehensive, accurate, and relevant.
Uncovering Trends and Consumer Shifts
Our ‘A Year of Innovation’ reports are designed to equip you with actionable insights into how to lead innovation in your category. By studying recent product launches, we can identify shifting consumer habits and preferences. These reports help you connect the dots between what consumers want and how companies are responding. You’ll gain a deeper understanding of emerging trends, allowing you to refine your own product development and marketing strategies with confidence.
£ 2,195 (Excl.Tax)
- Pay via credit card or invoice
-
PDF and PPT download delivered instantly
Instant delivery when paying by credit card, invoice orders may take longer
-
Save up to 20% when you purchase multiple reports
Save 10% when you purchase two reports together.
Save 15% when you purchase three reports together.
Save 20% when your purchase four or more together.
Discount automatically applied in basket
Need help before you buy?
Our research specialists can answer your questions and recommend the reports that best match your business needs.
Contact usTrusted by global industry leaders
Mintel helps us when we want to know something quickly – it provides fast answers to our questions. If we need to get a view of what’s going on in a particular market it’s very useful.
When carrying out background research, I find Mintel an excellent starting point.
The fact that it covers so many markets is a big plus for me– instead of having to buy specialist products in each area we are interested in, especially when we only require a brief view on a particular market, we can go to Mintel for help as a one-stop shop. I find Mintel a useful and valuable resource.
Ben Zeidler, Director - Research and Analytics, Tenth Wave
We use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact.
Mintel gives us all that. It’s a great brand and one that is trusted by clients.
Marie Stafford, European Director, The Innovation Group, VML
We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.
As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.
We use Mintel to get a view on where a particular market is going, which can support us in product development and help us identify opportunities or indeed risks, it is a very useful barometer of a market’s potential.
Andrew Neeson, Market Intelligence Manager, VocaLink
We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.
They’re an innovative company, with a client-focused team that always delivers.
Abby Carvosso, Group Managing Director, Bauer Media Group
There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.
However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.
Stephen Taylor-Brown, Managing Director, Abacus
Need help before you buy?
Our research specialists can answer your questions and recommend the reports that best match your business needs.
Contact us
