Explore the latest global innovations across the household paper products market in 2023. Our global household paper products market report identifies the biggest launch activities, pivotal consumer attitudes and important advances of the year across regions like EMEA, APAC, and the Americas.
Ethical and sustainability claims are no longer differentiators due to their prevalence. Instead, they are becoming an expectation – and so brands in the household paper products market are having to work harder to stand out.
Consumers have changed purchase habits and are seeking greater value in response to the cost of living crisis.
Despite concern regarding the eco-friendliness of products, claims across Asia still remain low.
The costs involved – both to manufacturers and consumers – of producing sustainably may be holding brands back, as consumers indicate they believe eco-friendly is a more expensive option.
Since the pandemic, usage and production of own-label paper products in the US has increased.
Brands are using shrinkflation – the practice of reducing pack sizes while keeping prices the same – to avoid passing additional costs onto cost-conscious consumers.
To discover more about A Year of Innovation in Household Paper Products Market Report 2023, read UK Household Paper Products Market 2023, or take a look at our extensive global House and Home Industry Research.
This report, written by Luke Santos, a leading analyst in the household industry, delivers in-depth commentary and analysis to highlight trends and innovations in the household paper products market and add expert context to the numbers.
The cost-of living crisis has made brands and consumers change their approach, while private label has been a beneficiary of the value focus.
Luke Santos
Household Care and Brand Analyst
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