Explore the latest innovation in pasta, rice and noodles in 2024 with Mintel’s global innovation report. The report identifies the major launch activities, pivotal consumer attitudes and most important product development of the year across regions EMEA, APAC, and the Americas.
Key innovation trends in the pasta, rice and noodles market are analysed and succinctly presented alongside Mintel’s consumer data and insights. So you can understand changing consumer demands and identify future growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative launches in the global pasta, rice and noodles market. Understanding innovation in these categories has never been so easy.
Chicken flavours are driving the boom in meat flavours in instant pasta, rice and noodle innovation in Europe. Organic claims are shrinking in pasta, rice and noodle launches in the region.
Noodle and pasta brands are flagging up better-for-you attributes to attract consumers looking for more healthful options. Instant noodle brands are teaming up with other food brands.
Clean label claims, such as no additives/preservatives, have gained share among instant noodle, pasta and rice launches. Wholegrains remain niche within the categories.
This report was written by Mikolaj Kaczorowski. Mikolaj has 8 years experience working at Mintel and is responsible for analysing new product launches in food, drink and household categories, tying these back to consumer insights, and identifying emerging NPD trends.
Natural and better-for-you attributes are a growing influence in pasta, rice and noodle launches. Instant noodles appeal as convenient and flavourful options.
Mikolaj Kaczorowski
Innovation Analyst
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