2025
10
A Year of Innovation in the Pet Food Market 2025
2025-03-19T12:01:52+00:00
REP8DBEA881_6AA0_4E67_9BDF_1842B3D655FD
2600
180672
[{"name":"Pet Food","url":"https:\/\/store.mintel.com\/industries\/pets\/pet-food"}]
Report
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Product innovation in the pet category is increasingly health-focused, with a demand for natural and nutritional recipes, and a growing emphasis on sustainability. Neha Srivastava, Senior Patent Analyst - Food…
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  8. A Year of Innovation in the Pet Food Market 2025

A Year of Innovation in the Pet Food Market 2025

A Year of Innovation - What's Included
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Explore the latest innovation in pet food with Mintel’s global innovation report. The report identifies the major launch activities, pivotal consumer attitudes and most important product development of the year across regions EMEA, APAC, and the Americas.

Key innovation trends in the pet food category are analysed and succinctly presented alongside Mintel’s consumer data and insights. So you can understand changing consumer demands and identify future growth opportunities.

This report also presents Mintel’s analysts’ pick of the most innovative launches in the global pet food market. Understanding innovation in pet food has never been so easy.

Meet the Expert Behind the Analysis

This report was written by Neha Srivastava. Neha has expertise in patent searching and analysis. In her thirteen years of experience as a patent analyst, she has supported R&D teams at various FMCG, healthcare and biotech companies by providing intelligence on competitor activity and tracking patent technology and emerging innovation trends across the domains.

Product innovation in the pet category is increasingly health-focused, with a demand for natural and nutritional recipes, and a growing emphasis on sustainability.

Neha Srivastava
Senior Patent Analyst – Food & Drink and Beauty & Personal Care

Collapse All
    • What we have seen
    • Our pick of the most innovative launches in this review
    • Other innovative launches
    • The Future of Pet Food: 2025
  1. EUROPE, MIDDLE EAST & AFRICA (EMEA)

    • Europe: pet food sees grain-free products soar
    • The grain-free trend is driven by perceived health benefits and allergy concerns
    • Grain-free products continue to expand in the pet food category
    • Graph 1: cat/dog food launches, by grain-free claim, 2020-24
    • Grain-free pet food launches address sensitivities and allergies
    • Europe: brands remain dedicated to supporting musculoskeletal health
    • The growing trend of bone, muscle, and joint health focused pet food
    • Steady growth in pet food launches for bone, muscle and joint health
    • Graph 2: share of pet food launches with joints, bones & muscle claims, by year, 2020-24
    • Pet food launches for strong bones, joints and muscles
    • The Middle East & Africa (MEA)
    • Pet food launches emphasise eye health benefits
    • Brands are exploring a diverse range of ingredients to support heart health
  2. ASIA PACIFIC (APAC)

    • Asia: pet food launches with immune health claims are increasing
    • Healthier pets, lower maintenance costs
    • Rising trend of immune health claims in pet food
    • Graph 3: cat/dog food launches, by share of immune health claim, 2020-24
    • Pet food launches highlighting immune health claims
    • Asia: pet food brands are promoting free-from products
    • Redefine pet food with clean labels
    • No additives/preservatives claim is prominent as consumers seek minimally processed products
    • Graph 4: share of pet food launches, by select natural claims, 2020-24
    • Brands leverage innovative technologies to reduce the reliance on preservatives
    • Australia & New Zealand
    • Health benefits drive latest pet snack launches
  3. THE AMERICAS

    • North America: gut health continues to take centre stage
    • Prioritising pets’ gut health
    • A growing appetite for gut health benefits
    • Graph 5: share of pet food launches, by select claims, 2020-24
    • Prebiotics and probiotics take the spotlight in gut health claims
    • North America: rise in pet treat launches highlighting skin and coat health claims
    • Skin and fur health reflects pets’ overall wellbeing
    • Pet treats are expanding, with a growing focus on supporting skin and coat health
    • Pet treats are fortified with nutrients essential for skin and coat health
    • Latin America: eco-friendly packaging and product claims
    • Eco-friendly claims are gaining traction
    • Graph 6: pet food launches, by share of select claims, 2020-24
    • Brands reuse waste and cut emissions with eco-friendly packaging

Why Choose Mintel?

Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.

Access high-quality market research with every purchase of Mintel’s Year of Innovation reports. Here’s what else is included in your report purchase:

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