Explore the latest innovation in pet food with Mintel’s global innovation report. The report identifies the major launch activities, pivotal consumer attitudes and most important product development of the year across regions EMEA, APAC, and the Americas.
Key innovation trends in the pet food category are analysed and succinctly presented alongside Mintel’s consumer data and insights. So you can understand changing consumer demands and identify future growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative launches in the global pet food market. Understanding innovation in pet food has never been so easy.
This report was written by Neha Srivastava. Neha has expertise in patent searching and analysis. In her thirteen years of experience as a patent analyst, she has supported R&D teams at various FMCG, healthcare and biotech companies by providing intelligence on competitor activity and tracking patent technology and emerging innovation trends across the domains.
Product innovation in the pet category is increasingly health-focused, with a demand for natural and nutritional recipes, and a growing emphasis on sustainability.
Neha Srivastava
Senior Patent Analyst – Food & Drink and Beauty & Personal Care
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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