Explore the latest global innovations across the Pet Food and Products market in 2024. Our global pet food industry report identifies evolving areas, consumer attitudes, and important advances across regions like EMEA, APAC, and the Americas.
Innovation in Pet Food and Products – EMEA
Dieting-related claims in the pet category are on the up as consumer concerns around pet wellbeing become more common. The prevalence of no added sugar claims in pet food in Europe vastly outweighs that of other regions.
- 83% of Spanish pet owners like to stay on top of the latest pet health trends.
Innovation in Pet Food and Products – APAC
Gut health has been put under the spotlight, as prebiotic and probiotic claims grow in the APAC region. The composition of pet products is also a focus as consumers look for cleaner formulations, sparking growth in no additive/preservative claims.
- 33% of pet owners in China believe that pet food products fortified with functional ingredients would attract them to pay more.
Innovation in Pet Food and Products – Americas
Wellness is taking centre stage as consumers are readily putting their pets’ happiness and wellbeing ahead of their own. Added functional claims in the treats sector, beyond dental and tartar protection, can help brands differentiate themselves from the competition.
- 61% of US pet owners agree that their pet’s happiness and wellbeing is more important than their own.
Purchase the full report for a comprehensive analysis of global innovations in the pet food and products industry. To discover more about the global pet food market, read our Future of Pet Food Market Report.
Expert Analysis from a Specialist in the Household Industry
This report, written by Luke Santos, a leading household industry analyst, delivers in-depth commentary and analysis to highlight current global pet food market trends.
Product innovation in the pet category has taken even more of a health focus. The humanisation of pets is leading to more informed purchase patterns.
Luke Santos
Household Care and Brand Analyst
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EUROPE, MIDDLE EAST & AFRICA (EMEA)
- Europe: diet culture in the pet category
- Graph 1: share of pet food launches carrying the no added sugar claim, by region, 2022-23
- Europe: the cost-of-living crisis in the pet category
- Graph 2: consumer perception of whether money saving on pet food is permanent or temporary, 2023
- The Middle East & Africa (MEA)
- Graph 3: share of pet food and pet product launches carrying the premium claim, 2019-23
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Asia Pacific (APAC)
- Asia: gut health in the pet category
- Graph 4: share of pet food and product launches carrying prebiotic and probiotic claims, 2019-23
- Asia: a conscious approach to pet care
- Graph 5: share of pet food and product launches carrying all natural product, vegetarian and vegan/no animal ingredients claims, 2019-23
- Australia & New Zealand
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the americas
- North America: health and wellbeing in pets
- Graph 6: cat and dog skin allergies and food allergies, 2022-23
- Graph 7: share of pet food and product launches carrying the low/no/reduced allergen claim, 2023
- North America: opportunities for functional claims in pet snacks and treats
- Graph 8: share of wet and dry pet food launches vs pet snack and treat launches carrying select functional claims, 2023
- Latin America
- Graph 9: share of pet food and product launches carrying the premium claim, by region, 2022-23
What is 'A Year of Innovation' Report?
To truly understand a market, it’s essential to look at the products that are shaping it. Our ‘A Year of Innovation’ reports provide a detailed review of specific categories, focusing on the most notable product launches from the past 12 months. These reports are designed to give you a clear and comprehensive picture of recent innovation and its impact.
How We Analyse a Year of Innovation
By deconstructing the past year’s activity, we can provide valuable context for your current and future strategies. Here’s how we do it.
A Deep Dive into Product Launches
The core of these reports is a thorough examination of new products. We go beyond simply listing what’s new. Our analysis delves into the “why” behind each product launch, exploring the strategies, ingredients, and marketing claims that are driving innovation. This helps you understand what’s working, what’s not, and where the market is headed.
Powered by the Global New Products Database (GNPD)
Our insights are built on a foundation of robust data from Mintel’s Global New Products Database (GNPD). This powerful tool tracks and catalogues new product launches from around the world. By leveraging the GNPD, we offer a complete exploration of innovative activity within your category, ensuring our analysis is comprehensive, accurate, and relevant.
Uncovering Trends and Consumer Shifts
Our ‘A Year of Innovation’ reports are designed to equip you with actionable insights into how to lead innovation in your category. By studying recent product launches, we can identify shifting consumer habits and preferences. These reports help you connect the dots between what consumers want and how companies are responding. You’ll gain a deeper understanding of emerging trends, allowing you to refine your own product development and marketing strategies with confidence.
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