2024
10
A Year of Innovation in the Pet Food and Products Market 2024
2024-02-22T16:01:01+00:00
REPB4155331_DF66_4B88_BD02_3D243002EC87
2195
170788
[{"name":"Pets and Pet Food","url":"https:\/\/store.mintel.com\/industries\/household-home\/pets-pet-food"}]
Report
en_GB
Product innovation in the pet category has taken even more of a health focus. The humanisation of pets is leading to more informed purchase patterns. Luke Santos, Household Care…

A Year of Innovation in the Pet Food and Products Market 2024

£ 2,195 (Excl.Tax)

Description

Explore the latest global innovations across the Pet Food and Products market in 2024. Our global pet food industry report identifies evolving areas, consumer attitudes, and important advances across regions like EMEA, APAC, and the Americas.

Innovation in Pet Food and Products – EMEA

Dieting-related claims in the pet category are on the up as consumer concerns around pet wellbeing become more common. The prevalence of no added sugar claims in pet food in Europe vastly outweighs that of other regions.

  • 83% of Spanish pet owners like to stay on top of the latest pet health trends.

Innovation in Pet Food and Products – APAC

Gut health has been put under the spotlight, as prebiotic and probiotic claims grow in the APAC region. The composition of pet products is also a focus as consumers look for cleaner formulations, sparking growth in no additive/preservative claims.

  • 33% of pet owners in China believe that pet food products fortified with functional ingredients would attract them to pay more.

Innovation in Pet Food and Products – Americas

Wellness is taking centre stage as consumers are readily putting their pets’ happiness and wellbeing ahead of their own. Added functional claims in the treats sector, beyond dental and tartar protection, can help brands differentiate themselves from the competition.

  • 61% of US pet owners agree that their pet’s happiness and wellbeing is more important than their own.

Purchase the full report for a comprehensive analysis of global innovations in the pet food and products industry. To discover more about the global pet food market, read our Future of Pet Food Market Report.

Expert Analysis from a Specialist in the Household Industry

This report, written by Luke Santos, a leading household industry analyst, delivers in-depth commentary and analysis to highlight current global pet food market trends.

Product innovation in the pet category has taken even more of a health focus. The humanisation of pets is leading to more informed purchase patterns.

Luke Santos
Household Care and Brand Analyst

Table of Contents

  1. EUROPE, MIDDLE EAST & AFRICA (EMEA)

    • Europe: diet culture in the pet category
    • Graph 1: share of pet food launches carrying the no added sugar claim, by region, 2022-23
    • Europe: the cost-of-living crisis in the pet category
    • Graph 2: consumer perception of whether money saving on pet food is permanent or temporary, 2023
    • The Middle East & Africa (MEA)
    • Graph 3: share of pet food and pet product launches carrying the premium claim, 2019-23
  2. Asia Pacific (APAC)

    • Asia: gut health in the pet category
    • Graph 4: share of pet food and product launches carrying prebiotic and probiotic claims, 2019-23
    • Asia: a conscious approach to pet care
    • Graph 5: share of pet food and product launches carrying all natural product, vegetarian and vegan/no animal ingredients claims, 2019-23
    • Australia & New Zealand
  3. the americas

    • North America: health and wellbeing in pets
    • Graph 6: cat and dog skin allergies and food allergies, 2022-23
    • Graph 7: share of pet food and product launches carrying the low/no/reduced allergen claim, 2023
    • North America: opportunities for functional claims in pet snacks and treats
    • Graph 8: share of wet and dry pet food launches vs pet snack and treat launches carrying select functional claims, 2023
    • Latin America
    • Graph 9: share of pet food and product launches carrying the premium claim, by region, 2022-23

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Year of Innovation Sample Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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