2023
10
A Year of Innovation in the Pizza and Pies Market 2023
2023-01-11T17:38:11+00:00
REPB3B65618_4D3A_46A1_95C5_C22B0885A930
2195
159319
[{"name":"Pizza","url":"https:\/\/store.mintel.com\/industries\/food\/convenience-foods\/pizza"}]
Report
en_GB
Meat flavours are seeing a resurgence in both traditional and plant-based pizza launches. Also, innovation is pivoting around authenticity and convenience cues. Mikolaj Kaczorowski, Innovation Analyst…

A Year of Innovation in the Pizza and Pies Market 2023

£ 2,195 (Excl.Tax)

Description

Explore the latest innovations across the pizza and pies market in 2023. Our global trends market report identifies the biggest launch activities, pivotal consumer attitudes and important advances of the year across regions like EMEA, APAC, and the Americas.

Innovation in Pizza and Pies – EMEA

As out-of-home dining and the takeaway market are hit by the cost of living crisis, consumers are turning to in-home pizza and pies as an alternative. To help manage finances, consumers continue to look for convenient and affordable comfort foods. As a result, private labels are a growing presence in the frozen pizza and pie category.

  • 53% of ready meal consumers in Ireland say that the cost of living means they are buying more private label options.

Innovation in Pizza and Pies – APAC

The texture of food not only forms a large part of its enjoyment, it also plays a significant role in consumers’ perceptions of the freshness and quality of the product. In Asia, consumers are looking for the taste and texture of fresh ingredients. As a result, pizza and pie brands are increasingly highlighting texture in on-pack messaging.

  • 33% of adults in China say that a barrier to ready-to-cook foods is that their taste/texture is worse than freshly made foods.

Innovation in Pizza and Pies – Americas

The steady rise of interest in plant-based diets is making gradual inroads into the pizza and pie categories in North America. Pizza and pie brands in the region are addressing consumer interest in less carnivorous diets by offering meat-free versions of popular pizza and pie flavours. In terms of new product launches, plant-based, vegan and vegetarian claims are more established in the pizza category than in the pie category.

The above is just a snapshot of the trends and innovations that have shaped the global pizza and pie market in 2023. Purchase our full report for a comprehensive overview and analysis of the industry.

Expert Analysis from an Innovation Specialist

This report, written by Mikolaj Kaczorowski, a leading innovation analyst, delivers in-depth commentary and analysis to highlight current trends in the global pizza and pies market.

Meat flavours are seeing a resurgence in both traditional and plant-based pizza launches. Also, innovation is pivoting around authenticity and convenience cues.

Mikolaj Kaczorowski, Innovation AnalystMikolaj Kaczorowski
Innovation Analyst

Table of Contents

  1. EUROPE, MIDDLE EAST & AFRICA (EMEA)

    • Europe: Pinsa-style pizzas appeal to consumers looking for authentic and traditional varieties
    • Graph 1: pizza launches, by share of top five textures, 2017 vs 2022
    • Europe: meat flavours appeal, even for plant-based options
    • Graph 2: pizza launches with the vegan, vegetarian or plant based claim, by share of fauna flavour component group, 2017-22
    • The Middle East & Africa (MEA)
  2. Asia Pacific (APAC)

    • Asia: flavour innovations can excite category interest
    • Graph 3: pizza launches, by top five flavours, 2017-22
    • Graph 4: pastry launches, by top five flavours, 2017-22
    • Asia: convenience is a big driver of pizza and pie innovation
    • Graph 5: pizza and pie launches, by share of select convenience claims, 2017-22
    • Australia & New Zealand
  3. the americas

    • North America: protein and fibre claims grow in pizza and pie launch activity
    • Graph 6: pizza and pies launches by protein and fibre claims, 2017-22
    • North America: consumers are turning to familiar and comforting flavours
    • Latin America: meat-free options continue to make inroads in Latin America
    • Graph 7: pizza and pie launches, by vegan and plant based claims, 2017-22

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Year of Innovation Sample Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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