Explore the latest innovations across the pizza and pies market in 2023. Our global trends market report identifies the biggest launch activities, pivotal consumer attitudes and important advances of the year across regions like EMEA, APAC, and the Americas.
As out-of-home dining and the takeaway market are hit by the cost of living crisis, consumers are turning to in-home pizza and pies as an alternative. To help manage finances, consumers continue to look for convenient and affordable comfort foods. As a result, private labels are a growing presence in the frozen pizza and pie category.
The texture of food not only forms a large part of its enjoyment, it also plays a significant role in consumers’ perceptions of the freshness and quality of the product. In Asia, consumers are looking for the taste and texture of fresh ingredients. As a result, pizza and pie brands are increasingly highlighting texture in on-pack messaging.
The steady rise of interest in plant-based diets is making gradual inroads into the pizza and pie categories in North America. Pizza and pie brands in the region are addressing consumer interest in less carnivorous diets by offering meat-free versions of popular pizza and pie flavours. In terms of new product launches, plant-based, vegan and vegetarian claims are more established in the pizza category than in the pie category.
The above is just a snapshot of the trends and innovations that have shaped the global pizza and pie market in 2023. Purchase our full report for a comprehensive overview and analysis of the industry.
This report, written by Mikolaj Kaczorowski, a leading innovation analyst, delivers in-depth commentary and analysis to highlight current trends in the global pizza and pies market.
Meat flavours are seeing a resurgence in both traditional and plant-based pizza launches. Also, innovation is pivoting around authenticity and convenience cues.
Mikolaj Kaczorowski
Innovation Analyst
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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