2023
10
A Year of Innovation in the Prepared Meals and Meal Kits Market 2023
2023-08-14T19:00:55+01:00
REPE92970D8_46A6_4CA9_A397_0AA698968184
2195
165760
[{"name":"Ready Meals","url":"https:\/\/store.mintel.com\/industries\/food\/convenience-foods\/ready-meals"}]
Report
en_GB
Vegan and plant-based claims are rising among launches in Europe, as frozen formats surge in Asia and more meat and poultry flavours arrive in North America. Mikolaj Kaczorowski, Innovation…

A Year of Innovation in the Prepared Meals and Meal Kits Market 2023

£ 2,195 (Excl.Tax)

Description

Explore the latest innovations across the global prepared meals industry in 2023. Our prepared meals and meal kits market report identifies the biggest launch activities, pivotal consumer attitudes and important advances of the year across regions like EMEA, APAC, and the Americas.

Innovation in Prepared Meals and Meal Kits – EMEA

In Europe, prepared meal brands are doubling down on sustainable packaging and production to improve their eco-credentials. Additionally, brands are responding to consumer interest in plant-based options by offering meat-free versions of popular meals such as lasagne, along with regional delicacies such as stuffed cabbage leaves.

  • 23% of UK consumers are interested in ready meals that replace some of the animal protein with high-protein plant ingredients.

Innovation in Prepared Meals and Meal Kits – APAC

Convenience is a defining benefit of the prepared meals category in Asia, as time-poor consumers look for ways to simplify meal preparation. Elsewhere, prepared meal brands are incentivising consumers to engage with new and novel flavours by embracing collaboration and co-branding.

Innovation in Prepared Meals and Meal Kits – Americas

The last 12 months have seen a resurgence of animal protein flavours in prepared meals and meal kits in North America. While there is notable interest in reducing meat intake, consumers still regard meat as a dietary staple. With the majority of adults in North America including meat in their diets, prepared meal and meal kit brands are focussing innovation around the most popularly consumed animal proteins, namely chicken and beef.

To learn more about the global prepared meals and meal kits market, take a look at our Future of Meals, Pizza, and Soup market report, or explore our extensive convenience foods market research.

Expert Analysis from an Innovation Specialist

This report, written by Mikolaj Kaczorowski, a leading innovation analyst, delivers in-depth commentary and analysis to highlight global trends and innovation in prepared meals and add expert context to the numbers.

Vegan and plant-based claims are rising among launches in Europe, as frozen formats surge in Asia and more meat and poultry flavours arrive in North America.

Mikolaj Kaczorowski, Innovation AnalystMikolaj Kaczorowski
Innovation Analyst

Table of Contents

  1. EUROPE, MIDDLE EAST & AFRICA (EMEA)

    • Europe: sustainability claims continue to rise among prepared meals and meal kit launches
    • Graph 1: prepared meals and meal kits launches, by share of ethical and environmental claims, 2018-23
    • Europe: brands respond to consumer interest in plant-based options
    • Graph 2: prepared meals and meal kits launches, by share of select claims, 2018-23
    • The Middle East & Africa (MEA)
  2. Asia Pacific (APAC)

    • Asia: prepared meals and meal kit brands grow their portfolio of frozen options
    • Graph 3: prepared meals and meal kits launches, by storage, 2018-23
    • Asia: prepared meals and meal kit producers embrace co-branding tactics and product tie-ins
    • Graph 4: prepared meals and meal kit launches, by share of co-branded claim, 2018-23
    • Australia & New Zealand
  3. the americas

    • North America: prepared meal brands are meeting consumers’ preference for meat-based recipes
    • Graph 5: prepared meals and meal kits launches, by flavour component sub-group, 2018-23
    • North America: brands are doubling down on frozen prepared meals and meal kit innovation
    • Graph 6: frozen prepared meals and meal kits launches, by private label share, 2018-23
    • Latin America

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Year of Innovation Sample Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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