2024
10
A Year of Innovation in the Salty Snacks and Fruit Mixes Market 2024
2024-04-29T13:01:00+01:00
REP68F472F8_165F_4281_9185_8F4539A132E8
2195
172703
[{"name":"Snacks","url":"https:\/\/store.mintel.com\/industries\/food\/snacks"}]
Report
en_GB
Salty snack brands are focusing on flavour innovation. Additionally, brands are striving to convey a more planet-friendly and better-for-you appeal. Mikolaj Kaczorowski, Innovation Analyst…
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  8. A Year of Innovation in the Salty Snacks and Fruit Mixes Market 2024

A Year of Innovation in the Salty Snacks and Fruit Mixes Market 2024

A Year of Innovation - What's Included
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Explore the latest innovation in snacks market in 2024 with Mintel’s global innovation report. The report identifies the major launch activities, pivotal consumer attitudes and most important product development of the year across EMEA, APAC, and the Americas.

Key innovation trends in the snack market are analysed and succinctly presented alongside Mintel’s consumer data and insights. So you can understand changing consumer demands and identify future growth opportunities.

This report also presents Mintel’s analysts’ pick of the most innovative launches in the global salty snacks market. Understanding innovation in salty snacks and innovation in fruit mixes has never been so easy.

To discover more about the global salty snacks market, read The Future of Salty Snacks or take a look at Mintel’s extensive snacks market research.

Meet The Expert

Mikolaj Kaczorowski has 8 years experience working at Mintel and is responsible for analysing new product launches in food, drink and household categories, tying these back to consumer insights, and identifying emerging NPD trends.

Salty snack brands are focusing on flavour innovation. Additionally, brands are striving to convey a more planet-friendly and better-for-you appeal.

Mikolaj Kaczorowski
Innovation Analyst

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  1. EUROPE, MIDDLE EAST & AFRICA (EMEA)

    • Europe: sustainable packaging claims continue to rise among salty snacks and fruit mix launches
    • Graph 1: salty snacks and fruit mix launches, by share of select claims, 2019-24
    • Europe: flavour innovations can excite category interest
    • The Middle East & Africa (MEA)
  2. Asia Pacific (APAC)

    • Asia: salty snack and fruit brands are increasingly embracing social media
    • Graph 2: salty snacks and fruit mix launches, by share of social media claim, 2019-24
    • Asia: salty snack and fruit mix brands cater to consumer interest in fibre- and protein-rich diets
    • Graph 3: salty snack and fruit mix launches, by share of select claims, 2019-24
    • Australia & New Zealand
  3. the americas

    • North America: salty snack and fruit mix brands are increasing their use of additives and preservatives
    • North America: salty snack brands drum up excitement with flavour innovation
    • Latin America
    • Graph 4: salty snacks and fruit mix launches, by share of select claims, 2019-24

Why Choose Mintel?

Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.

Access high-quality market research with every purchase of Mintel’s Year of Innovation reports. Here’s what else is included in your report purchase:

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  • Interactive Custom Presentation Tool: Easily incorporate selected research data and analysis into a tailor-made presentation to win over clients and stakeholders.

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Please Note: All of the figures, graphs, and tables have been redacted.
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