2024
10
A Year of Innovation in the Salty Snacks and Fruit Mixes Market 2024
2024-04-29T13:01:00+01:00
REP68F472F8_165F_4281_9185_8F4539A132E8
2195
172703
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Report
en_GB
Salty snack brands are focusing on flavour innovation. Additionally, brands are striving to convey a more planet-friendly and better-for-you appeal. Mikolaj Kaczorowski, Innovation Analyst…

A Year of Innovation in the Salty Snacks and Fruit Mixes Market 2024

£ 2,195 (Excl.Tax)

Report Summary

Explore the latest innovation in snacks market in 2024 with Mintel’s global innovation report. The report identifies the major launch activities, pivotal consumer attitudes and most important product development of the year across EMEA, APAC, and the Americas.

Key innovation trends in the snack market are analysed and succinctly presented alongside Mintel’s consumer data and insights. So you can understand changing consumer demands and identify future growth opportunities.

This report also presents Mintel’s analysts’ pick of the most innovative launches in the global salty snacks market. Understanding innovation in salty snacks and innovation in fruit mixes has never been so easy.

To discover more about the global salty snacks market, read The Future of Salty Snacks or take a look at Mintel’s extensive snacks market research.

Meet The Expert

Mikolaj Kaczorowski has 8 years experience working at Mintel and is responsible for analysing new product launches in food, drink and household categories, tying these back to consumer insights, and identifying emerging NPD trends.

Salty snack brands are focusing on flavour innovation. Additionally, brands are striving to convey a more planet-friendly and better-for-you appeal.

Mikolaj Kaczorowski
Innovation Analyst

Table of Contents

  1. EUROPE, MIDDLE EAST & AFRICA (EMEA)

    • Europe: sustainable packaging claims continue to rise among salty snacks and fruit mix launches
    • Graph 1: salty snacks and fruit mix launches, by share of select claims, 2019-24
    • Europe: flavour innovations can excite category interest
    • The Middle East & Africa (MEA)
  2. Asia Pacific (APAC)

    • Asia: salty snack and fruit brands are increasingly embracing social media
    • Graph 2: salty snacks and fruit mix launches, by share of social media claim, 2019-24
    • Asia: salty snack and fruit mix brands cater to consumer interest in fibre- and protein-rich diets
    • Graph 3: salty snack and fruit mix launches, by share of select claims, 2019-24
    • Australia & New Zealand
  3. the americas

    • North America: salty snack and fruit mix brands are increasing their use of additives and preservatives
    • North America: salty snack brands drum up excitement with flavour innovation
    • Latin America
    • Graph 4: salty snacks and fruit mix launches, by share of select claims, 2019-24

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Year of Innovation Sample Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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