Explore the latest innovation in snacks market in 2024 with Mintel’s global innovation report. The report identifies the major launch activities, pivotal consumer attitudes and most important product development of the year across EMEA, APAC, and the Americas.
Key innovation trends in the snack market are analysed and succinctly presented alongside Mintel’s consumer data and insights. So you can understand changing consumer demands and identify future growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative launches in the global salty snacks market. Understanding innovation in salty snacks and innovation in fruit mixes has never been so easy.
To discover more about the global salty snacks market, read The Future of Salty Snacks or take a look at Mintel’s extensive snacks market research.
Meet The Expert
Mikolaj Kaczorowski has 8 years experience working at Mintel and is responsible for analysing new product launches in food, drink and household categories, tying these back to consumer insights, and identifying emerging NPD trends.
Salty snack brands are focusing on flavour innovation. Additionally, brands are striving to convey a more planet-friendly and better-for-you appeal.
Mikolaj Kaczorowski
Innovation Analyst
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EUROPE, MIDDLE EAST & AFRICA (EMEA)
- Europe: sustainable packaging claims continue to rise among salty snacks and fruit mix launches
- Graph 1: salty snacks and fruit mix launches, by share of select claims, 2019-24
- Europe: flavour innovations can excite category interest
- The Middle East & Africa (MEA)
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Asia Pacific (APAC)
- Asia: salty snack and fruit brands are increasingly embracing social media
- Graph 2: salty snacks and fruit mix launches, by share of social media claim, 2019-24
- Asia: salty snack and fruit mix brands cater to consumer interest in fibre- and protein-rich diets
- Graph 3: salty snack and fruit mix launches, by share of select claims, 2019-24
- Australia & New Zealand
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the americas
- North America: salty snack and fruit mix brands are increasing their use of additives and preservatives
- North America: salty snack brands drum up excitement with flavour innovation
- Latin America
- Graph 4: salty snacks and fruit mix launches, by share of select claims, 2019-24
What is 'A Year of Innovation' Report?
To truly understand a market, it’s essential to look at the products that are shaping it. Our ‘A Year of Innovation’ reports provide a detailed review of specific categories, focusing on the most notable product launches from the past 12 months. These reports are designed to give you a clear and comprehensive picture of recent innovation and its impact.
How We Analyse a Year of Innovation
By deconstructing the past year’s activity, we can provide valuable context for your current and future strategies. Here’s how we do it.
A Deep Dive into Product Launches
The core of these reports is a thorough examination of new products. We go beyond simply listing what’s new. Our analysis delves into the “why” behind each product launch, exploring the strategies, ingredients, and marketing claims that are driving innovation. This helps you understand what’s working, what’s not, and where the market is headed.
Powered by the Global New Products Database (GNPD)
Our insights are built on a foundation of robust data from Mintel’s Global New Products Database (GNPD). This powerful tool tracks and catalogues new product launches from around the world. By leveraging the GNPD, we offer a complete exploration of innovative activity within your category, ensuring our analysis is comprehensive, accurate, and relevant.
Uncovering Trends and Consumer Shifts
Our ‘A Year of Innovation’ reports are designed to equip you with actionable insights into how to lead innovation in your category. By studying recent product launches, we can identify shifting consumer habits and preferences. These reports help you connect the dots between what consumers want and how companies are responding. You’ll gain a deeper understanding of emerging trends, allowing you to refine your own product development and marketing strategies with confidence.
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