Explore the latest innovation in deodorants and shaving products in 2024 with Mintel’s global innovation report. The report identifies the major launch activities, pivotal consumer attitudes and most important product development of the year across regions EMEA, APAC, and the Americas.
Key innovation trends in the deodorants and shaving and hair removal products market are analysed and succinctly presented alongside Mintel’s consumer data and insights. So you can understand changing consumer demands and identify future growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative launches in the global deodorants, shaving and depilatory market. Understanding innovation in skincare has never been so easy.
To discover more about the global deodorants, shaving and depilatory markets, read Mintel’s The Future of Shaving, Depilatory and Deodorant or take a look at Mintel’s extensive personal care market research.
This report is written by Mintel’s Beauty and Personal Care Analyst, Shiyan Zering. Shiyan joined Mintel in 2022, writing UK reports on beauty, personal care, and OTC categories. She has over six years of previous experience in the colour cosmetics sector, in both consumer and artistry-facing roles.
New product development centred on sustainability and skincare has enhanced value propositions within the deodorant and hair removal categories.
Shiyan Zering
Beauty and Personal Care Analyst
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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