2021
10
A Year of Innovation in the Shaving, Depilatory and Deodorant Market 2021
2022-05-24T14:21:17+01:00
REPD107B926_B31E_4BB8_AFA6_142A01D520CF
2195
151470
[{"name":"Deodorants","url":"https:\/\/store.mintel.com\/industries\/beauty-personal-care\/toiletries\/deodorants"},{"name":"Shaving and Hair Removal","url":"https:\/\/store.mintel.com\/industries\/beauty-personal-care\/toiletries\/shaving-hair-removal"}]
Report
en_GB
Innovation is inspired by skincare (and other markets) and taps into wellness and empowerment trends. As temperatures rise, so will the focus on sustainability. Rosalia Di Gesu, Global Beauty…

A Year of Innovation in the Shaving, Depilatory and Deodorant Market 2021

£ 2,195 (Excl.Tax)

Description

Innovation is inspired by skincare (and other markets) and taps into wellness and empowerment trends. As temperatures rise, so will the focus on sustainability.

Rosalia Di Gesu, Global Beauty & Personal Care Analyst

Table of Contents

  1. EUROPE, MIDDLE EAST & AFRICA (EMEA)

    • EMEA: innovation blurs with skincare and taps into wellness and empowerment trends
    • Graph 1: deodorant, shaving & depilatory launches by select skin-friendly claims, by category, 2016-17 vs 2020-21
    • Graph 2: share of deodorant, shaving & depilatory launches with aromatherapy claims, 2016-17 vs 2020-21
    • Europe: climate change concerns intensify and influence NPD
    • Graph 3: deodorant, shaving & depilatory launches by select fast-growing eco claims, by category, 2016-17 vs 2020-21
  2. ASIA PACIFIC (APAC)

    • APAC: add value by focusing on skincare, empowerment, the fun and efficacy
    • Graph 4: deodorant, shaving & depilatory launches by select skin-friendly claims, by category, 2016-17 vs 2020-21
    • Graph 5: deodorant, shaving & depilatory launches by select efficacy/convenient focused claims, by category, 2016-17 vs 2020-21
    • APAC: eco claims are less developed but will become key
    • Graph 6: deodorant, shaving & depilatory launches by select eco claims, 2016-21
  3. THE AMERICAS

    • Americas: NPD is inspired by other categories and aligns with on-trend themes
    • Graph 7: deodorant, shaving & depilatory launches by select skin-friendly claims, by category, 2016-17 vs 2020-21
    • Graph 8: deodorant, shaving & depilatory launches by select skin-friendly claims, by category, 2016-17 vs 2020-21
    • Americas: innovations appeal to sustainability-minded consumers
    • Graph 9: deodorant, shaving & depilatory launches by select eco claims, by category, 2016-17 vs 2020-21
    • Graph 10: deodorant, shaving & depilatory launches by select eco claims, by category, 2016-17 vs 2020-21

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Year of Innovation Sample Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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