2023
10
A Year of Innovation in the Snack Bars Market 2023
2024-01-18T14:02:18+00:00
REP8FC2DF89_B297_48DA_BCCB_1B49E750296F
2195
169721
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Report
en_GB
Naturalness, sugar reduction and vegan/plant-based recipes are the key innovation themes among snack bar launches, as chilled formats emerge in North America. Amrin Walji, Senior Innovation Analyst…

A Year of Innovation in the Snack Bars Market 2023

£ 2,195 (Excl.Tax)

Description

Explore the latest global innovations across the global snack bars market in 2023. Our global trends market report identifies the biggest launch activities, pivotal consumer attitudes and important advances of the year across regions like EMEA, APAC, and the Americas.

Snack Bar Market Innovation – EMEA

Since sugar has evolved to be a particularly contentious issue, European snack bar brands are focusing on sugar reduction strategies without compromising on taste or nutrient density. Gluten-free claims have also seen a rise among snack bar launches over the past year.

  • 25% of UK consumers don’t eat cereal/snack bars more often/at all because they contain too much sugar

Global Snack Bars Market – APAC

In Asia, brands are formulating around wholegrain recipes to meet consumer interest in high-fibre foods. In India, all-natural claims have gained share among snack bar launches, as consumers equate naturalness with healthfulness.

  • 53% of Chinese adults think it is necessary to supplement dietary fibre daily.

Snack Bar Market Innovation – Americas

In North America, consumer enthusiasm for plant-based protein bars has inspired a variety of innovative product launches. Meanwhile, Latin American brands are aiming to solve consumers’ energy needs by incorporating energy-boosting ingredients, e.g. coffee.

  • 21% of US adults cite ‘plant-based protein bars’ as a concept that would encourage them to trial a new bar.

To discover more about the global snack bars market, read our The Future of Snack Bars 2023or take a look at our extensive Global Snack Market Research.

Expert Analysis from an Innovation Specialist

This report, written by Amrin Walji, a leading innovation analyst, delivers in-depth commentary and analysis to highlight innovations in the global snack bars market and add expert context to the numbers.

Naturalness, sugar reduction and vegan/plant-based recipes are the key innovation themes among snack bar launches, as chilled formats emerge in North America.

Amrin Walji, Senior Innovation Analyst at Mintel

Amrin Walji
Senior Innovation Analyst

Table of Contents

  1. EUROPE, MIDDLE EAST & AFRICA (EMEA)

    • Europe: brands respond to consumer demand for reduced-sugar snack bars
    • Graph 1: snack bar launches, by share of select minus claims, 2021-23
    • Europe: gluten-free claims rise among snack bar launches
    • The Middle East & Africa (MEA)
  2. Asia Pacific (APAC)

    • Asia: snack bar producers cater to consumer interest in fibre-rich diets
    • Graph 2: snack bar launches, by share of high/added fibre and wholegrain claims, 2019-23
    • India: healthier and clean-label snack bars arrive in India
    • Australia & New Zealand
  3. the americas

    • North America: vegan and plant-based claims rise among snack bar launches
    • Graph 3: snack bar launches, by share of vegan and plant-based claims, 2019-23
    • North America: snack bar brands explore the chilled aisle
    • Latin America
    • Graph 4: snack bar launches, by share of functional energy claims, 2021-23

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Year of Innovation Sample Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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