A Year of Innovation in the Snack Bars Market 2023
A Year of Innovation - What's Included
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Explore the latest global innovations across the global snack bars market in 2023. Our global trends market report identifies the biggest launch activities, pivotal consumer attitudes and important advances of the year across regions like EMEA, APAC, and the Americas.
Snack Bar Market Innovation – EMEA
Since sugar has evolved to be a particularly contentious issue, European snack bar brands are focusing on sugar reduction strategies without compromising on taste or nutrient density. Gluten-free claims have also seen a rise among snack bar launches over the past year.
- 25% of UK consumers don’t eat cereal/snack bars more often/at all because they contain too much sugar
Global Snack Bars Market – APAC
In Asia, brands are formulating around wholegrain recipes to meet consumer interest in high-fibre foods. In India, all-natural claims have gained share among snack bar launches, as consumers equate naturalness with healthfulness.
- 53% of Chinese adults think it is necessary to supplement dietary fibre daily.
Snack Bar Market Innovation – Americas
In North America, consumer enthusiasm for plant-based protein bars has inspired a variety of innovative product launches. Meanwhile, Latin American brands are aiming to solve consumers’ energy needs by incorporating energy-boosting ingredients, e.g. coffee.
- 21% of US adults cite ‘plant-based protein bars’ as a concept that would encourage them to trial a new bar.
To discover more about the global snack bars market, read our The Future of Snack Bars 2023, or take a look at our extensive Global Snack Market Research.
Expert Analysis from an Innovation Specialist
This report, written by Amrin Walji, a leading innovation analyst, delivers in-depth commentary and analysis to highlight innovations in the global snack bars market and add expert context to the numbers.
Naturalness, sugar reduction and vegan/plant-based recipes are the key innovation themes among snack bar launches, as chilled formats emerge in North America.
Amrin Walji
Senior Innovation Analyst
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EUROPE, MIDDLE EAST & AFRICA (EMEA)
- Europe: brands respond to consumer demand for reduced-sugar snack bars
- Graph 1: snack bar launches, by share of select minus claims, 2021-23
- Europe: gluten-free claims rise among snack bar launches
- The Middle East & Africa (MEA)
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Asia Pacific (APAC)
- Asia: snack bar producers cater to consumer interest in fibre-rich diets
- Graph 2: snack bar launches, by share of high/added fibre and wholegrain claims, 2019-23
- India: healthier and clean-label snack bars arrive in India
- Australia & New Zealand
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the americas
- North America: vegan and plant-based claims rise among snack bar launches
- Graph 3: snack bar launches, by share of vegan and plant-based claims, 2019-23
- North America: snack bar brands explore the chilled aisle
- Latin America
- Graph 4: snack bar launches, by share of functional energy claims, 2021-23
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