Explore the latest innovation in snack bars in 2024 with Mintel’s global innovation report. The report identifies the major launch activities, pivotal consumer attitudes and most important product development of the year across regions EMEA, APAC, and the Americas.
Key innovation trends in the global snack bar market are analysed and succinctly presented alongside Mintel’s consumer data and insights. So you can understand changing consumer demands and identify future growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative launches in the global snack bars market. Understanding innovation in snack bars has never been so easy.
Meet the Expert Behind the Analysis
This report was written by Mikolaj Kaczorowski, Innovation Analyst at Mintel. Mikolaj has 8 years experience working at Mintel and is responsible for analysing new product launches in food, drink and household categories, tying these back to consumer insights, and identifying emerging NPD trends.
Snack bar innovation continues to focus on consumers’ interest in better-for-you and more natural foods, as added/high protein claims soar in Europe.
Mikolaj Kaczorowski
Innovation Analyst
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- What we have seen
- Our pick of the most innovative launches in this review
- Other innovative launches
- The Future of Snack Bars: 2024
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EUROPE, MIDDLE EAST & AFRICA (EMEA)
- Europe: high-protein claims grow among snack bar launches
- Consumers are seeking out high-protein snack bar options
- Protein claims have skyrocketed in snack bar launches in Europe
- Protein content takes centre stage on these snack bar launches
- Brand renovation/innovation: Nr.Getyk launches an energy bar containing both caffeine and taurine
- Europe: palm-oil-free claims gain share of launch activity
- Younger consumers are concerned about the environmental impact of snack bar production
- Palm oil-free claims have seen a resurgence in snack bar launches
- Graph 1: snack bar launches, by share of palm-oil-free claim, 2019-24
- Snack bar brands are removing palm oil from their recipes
- Brand renovation/innovation: Pip & Nut launches peanut butter-stuffed oat bars
- The Middle East & Africa (MEA)
- Snack bar brands highlight better-for-you attributes
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Asia Pacific (APAC)
- Asia: snack bar brands are offering more healthful options
- Consumers recognise the nutritional benefits of snack bars
- Protein and fibre top better-for-you claims in snack bar launches
- Graph 2: snack bar launches, by share of select claims, 2019-24
- Snack bar brands are highlighting added nutrients, along with fibre and protein content
- Asia: brands are diversifying the variety of textures in snack bars
- Consumers are seeking out novel sensory experiences
- Textures are a bigger focus of innovation
- Graph 3: snack bar launches, by share of texture, 2019-24
- Bites and ball formats are a haven for texture innovation
- Australia & New Zealand
- Snack brands highlight simple, nutrient-packed recipes
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the americas
- North America: less-processed and more natural snack bars are sought after
- Snack bar consumers look for clean label and simple ingredient lists
- Organic and all-natural claims are growing in snack bar innovation
- Graph 4: snack bar launches, by share of select natural claims, 2019-24
- Snack bar brands are highlighting simple recipes and natural ingredients
- North America: snack bars with functional claims return to growth
- Consumers will pay a premium for functional snack bars
- Snack bar launches have seen a resurgence of functional claims
- Graph 5: snack bar launches, by share of the top five functional claims, 2019-24
- Snack bar brands launch products promising beauty, energy and gut health benefits
- Brand renovation/innovation: Magic Spoon enters the snack bar category
- Latin America
- Plant-based claims see an uptick in snack bar launches in Latin America
- Graph 6: snack bar launches, by share of the plant based claim, 2019-24
- Plant-based snack bar brands highlight better-for-you ingredients and eco credentials
What is 'A Year of Innovation' Report?
To truly understand a market, it’s essential to look at the products that are shaping it. Our ‘A Year of Innovation’ reports provide a detailed review of specific categories, focusing on the most notable product launches from the past 12 months. These reports are designed to give you a clear and comprehensive picture of recent innovation and its impact.
How We Analyse a Year of Innovation
By deconstructing the past year’s activity, we can provide valuable context for your current and future strategies. Here’s how we do it.
A Deep Dive into Product Launches
The core of these reports is a thorough examination of new products. We go beyond simply listing what’s new. Our analysis delves into the “why” behind each product launch, exploring the strategies, ingredients, and marketing claims that are driving innovation. This helps you understand what’s working, what’s not, and where the market is headed.
Powered by the Global New Products Database (GNPD)
Our insights are built on a foundation of robust data from Mintel’s Global New Products Database (GNPD). This powerful tool tracks and catalogues new product launches from around the world. By leveraging the GNPD, we offer a complete exploration of innovative activity within your category, ensuring our analysis is comprehensive, accurate, and relevant.
Uncovering Trends and Consumer Shifts
Our ‘A Year of Innovation’ reports are designed to equip you with actionable insights into how to lead innovation in your category. By studying recent product launches, we can identify shifting consumer habits and preferences. These reports help you connect the dots between what consumers want and how companies are responding. You’ll gain a deeper understanding of emerging trends, allowing you to refine your own product development and marketing strategies with confidence.
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