A Year of Innovation in the Soap, Bath and Shower Products Market 2024
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Explore the latest innovation in soap, bath and shower products in 2024 with Mintel’s global innovation report. The report identifies the major launch activities, pivotal consumer attitudes and most important product development of the year across regions EMEA, APAC, and the Americas.
Key innovation trends in the global soap, bath and shower market are analysed and succinctly presented alongside Mintel’s consumer data and insights. So you can understand changing consumer demands and identify future growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative launches in the global SBS market. Understanding innovation in soap, bath and shower products has never been so easy.
This report was written by Georgia Stafford, Beauty & Personal Care Analyst at Mintel. Georgia joined Mintel in 2022, writing UK reports for the Beauty, Personal care and OTC categories. Before joining Mintel, Georgia studied International Relations, earning a BA from the University of Birmingham. During her studies, she gained knowledge and experience of research methods and international business.
Soap, bath and shower brands are appealing to consumers taking more interest in their skin health, with claims that mirror those found in facial skincare.
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.
Please Note: All of the figures, graphs, and tables have been redacted.