"Soap, bath and shower brands can cater to consumers' skin needs and the interest in sensorial experiences. Collaborations and convenient designs will also appeal."
Ziyu Tian, OTC & Personal Care Research Analyst
Explore the latest innovations in soap, bath and shower products with Mintel’s global innovation report. The report identifies the major launch activities, pivotal consumer attitudes and most important product developments over the past 12 months.
Key innovation trends in the global soap, bath and shower market are analysed and succinctly presented alongside Mintel’s consumer data and insights. So you can understand changing consumer demands and identify future growth opportunities.
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