2024
10
A Year of Innovation in the Soap, Bath and Shower Products Market 2024
2024-10-10T15:01:04+01:00
REP655759FA_955F_4A1E_94E1_928EDF7F6C2E
2195
176646
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Report
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Soap, bath and shower brands are appealing to consumers taking more interest in their skin health, with claims that mirror those found in facial skincare. Georgia Stafford, Beauty & Personal…

A Year of Innovation in the Soap, Bath and Shower Products Market 2024

£ 2,195 (Excl.Tax)

Report Summary

Explore the latest innovation in soap, bath and shower products in 2024 with Mintel’s global innovation report. The report identifies the major launch activities, pivotal consumer attitudes and most important product development of the year across regions EMEA, APAC, and the Americas.

Key innovation trends in the global soap, bath and shower market are analysed and succinctly presented alongside Mintel’s consumer data and insights. So you can understand changing consumer demands and identify future growth opportunities.

This report also presents Mintel’s analysts’ pick of the most innovative launches in the global SBS market. Understanding innovation in soap, bath and shower products has never been so easy.

Meet the Expert Behind the Analysis

This report was written by Georgia Stafford, Beauty & Personal Care Analyst at Mintel. Georgia joined Mintel in 2022, writing UK reports for the Beauty, Personal care and OTC categories. Before joining Mintel, Georgia studied International Relations, earning a BA from the University of Birmingham. During her studies, she gained knowledge and experience of research methods and international business.

Soap, bath and shower brands are appealing to consumers taking more interest in their skin health, with claims that mirror those found in facial skincare.

Georgia StaffordGeorgia Stafford
Beauty & Personal Care Analyst

Table of Contents

    • What we have seen
    • Our pick of the most innovative launches in this review
    • Other innovative launches
  1. EUROPE, MIDDLE EAST & AFRICA (EMEA)

    • Europe: be sensitive to skin disorders
    • Offer sensitive-skin products to ingredient-conscious consumers
    • Innovation can lean into consumer perceptions of sensitive skin
    • Graph 1: soap, bath and shower product launches featuring select claims, 2019-24
    • Brands launch products for sensitive skin
    • Brand renovation: Faith in Nature’s fragrance-free line is saved
    • Europe: take the next steps in barrier protection
    • Focus on barrier protection
    • Microbiome-focused claims are niche but increasing
    • Graph 2: microbiome/microbiota and barrier mentions in product descriptions of SBS launches, 2019-24
    • Consider the next steps for microbiome-friendly
    • The Middle East & Africa (MEA)
    • Offer environmentally conscious SBS options
  2. Asia Pacific (APAC)

    • Asia: help consumers de-stress
    • Offer SBS products to calm the body and mind
    • Innovations focused on relaxation remain rare
    • Graph 3: SBS launches featuring pain- and stress-related claims, 2019-24
    • Bathing as a relaxation opportunity
    • Asia: bring excitement to the category with limited edition and seasonal launches
    • Feed an appetite for newness
    • Limited edition and seasonal launches pose opportunities
    • Graph 4: SBS launches featuring limited edition or seasonal claims, 2019-24
    • Shake up showers with seasonal launches
    • Australia & New Zealand: refills reflect eco-friendly priorities
    • Fill the gap in refills
  3. the americas

    • North America: ‘clean’ claims conquer the category
    • ‘Clean’ formulas remain a consumer priority
    • Free-from claims will allay consumer fears
    • Graph 5: soap, bath and shower product launches, by free-from claims, 2019-24
    • ‘Clean’ beauty claims carry appeal
    • Brand innovation: Dr Squatch squashes traditional body wash formulas
    • North America: scent’s sensorial appeal
    • Perfume’s potential in SBS
    • Feed the appetite for gourmand fragrances
    • Graph 6: soap, bath and shower product launches with select fragrance-related words in the product description, 2019-24
    • Heighten the fragrance credentials of the SBS category
    • Latin America: the ‘skinification’ of soap, bath and shower
    • Extend the bodycare routine to the shower
    • Graph 7: soap, bath and shower product launches featuring select claims, 2019-24
    • Bring skincare claims to NPD

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Year of Innovation Sample Cover

Please Note: All of the figures, graphs, and tables have been redacted.

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