2021
10
A Year of Innovation in the Soap, Bath and Shower Products Market 2021
2021-10-13T17:05:24+01:00
REP88579616_A002_4F9D_814E_6E73C0671F28
2195
143498
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Report
en_GB
Across the regions, innovation is tapping into on-trend themes around skin health, protection, wellness and sustainability. Rosalia Di Gesu, Global Beauty & Personal Care Analyst…

A Year of Innovation in the Soap, Bath and Shower Products Market 2021

£ 2,195 (Excl.Tax)

Description

Providing the most comprehensive and up-to-date information and analysis of the Soap, Bath & Shower market, including the behaviours, preferences and habits of the consumer.

While the COVID-19 vaccination programs across Europe remains in full swing, potentially causing longer-term hygiene behaviours to relax, the ongoing concerns over vaccine resistant variants persist. Because of this, antibacterial SBS formulas and sanitiser launches will continue to hold strong at least in the short term. To help this potentially extend into the long-term, brands are now also looking to add value to hygiene-focused SBS innovations.

Innovations in soap, bath and shower gel could see product aspects crossing into the beauty category, such as fragrances and skincare innovations. A gap currently exists for specialised sanitisers for older people (who are more likely to be concerned about the virus) and for men (who tend to be less likely to carry sanitisers around with them). Eco-friendly soap, bath and shower products, as well as sanitisers that tap into wellness trends could also add value to products, as well as explorations into personalised BPC products.

Wellness themes are almost ubiquitous in BPC, with many brands now reaching out to people who regard BPC routines and rituals as an ideal time to unwind and de-stress. Bathing and showering have in particular been long associated with wellbeing.

With climate change becoming a much more public issue, SBS brands must boldly highlight their products’ minimal environmental impact. Recent skincare innovations in format and texture (such as tablets and powders) and concentrated formulas are stressing water-saving capabilities, as well as helping to reduce plastic waste.

Read on to discover more details or take a look at all of our Beauty and Personal Care market research.

Covered in this report

Brands: Bio Puree, 18 Herbs Organics, Organic Traditions, Becel, SPO, Amazon, .nod, De Cecco, Les Petites, The Butter Works, Sviestas, Planet of Plants, Carlshamn, OraSi, Omegaline, HuilOr, Soufouss, Nutralite, Fortune Xpert, Chakada, The Nature’s Bowl, Qi Yun Shan, Coppertree Farms, Dandaraga Estate, Plenty Cold, Maple Hill, Nuts for Butter, Bella del Sol, Oliala, New Roots, O Organics, Fork & Leaf, RAR Gourmet, Primavera, PJ, Yema & Co Ghee, Benni, Viro.

Expert analysis from a specialist in the field

This report, written by Rosalia Di Gesu, a leading analyst in the Beauty & Personal Care sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Across the regions, innovation is tapping into on-trend themes around skin health, protection, wellness and sustainability.

Rosalia Di Gesu
Global Beauty & Personal Care Analyst

Table of Contents

  1. EUROPE, MIDDLE EAST & AFRICA (EMEA)

    • EMEA: innovations align with on-trend themes
    • [Graph] Europe: soap, bath and shower product launches by select skin-caring claims, 2016-17 vs 2020-21
    • [Graph] Europe: soap, bath and shower product launches with antibacterial claims, 2016-17 vs 2020-21
    • Europe: be part of the solution as the climate change conversation intensifies
    • [Graph] Europe: soap, bath and shower product launches by fastest-growing claims, 2016-17 vs 2020-21
  2. ASIA PACIFIC (APAC)

    • APAC: NPD adds value by focusing on skincare, hygiene and wellness
    • [Graph] Europe: soap, bath and shower product launches by select skin-caring claims, 2016-17 vs 2020-21
    • [Graph] APAC: share of soap, bath and shower product launches with antibacterial claim, by sub-category 2016-17 vs 2020-21
    • APAC: speed up the slow pace of growth for eco claims
    • [Graph] APAC: soap, bath and shower product launches by select eco claims, 2016-17 vs 2020-21
  3. THE AMERICAS

    • Americas: skincare, protective and wellness benefits evolve
    • [Graph] North America: SBS launches by select skin-friendly claims, 2016-17 vs 2020-21
    • [Graph] Latin America: SBS launches by select skin-friendly claims, 2016-17 vs 2020-21
    • [Graph] Americas: SBS product launches with antibacterial claims, by region, 2016-21
    • [Graph] Americas: SBS product launches with aromatherapy claims, by region, 2016-21
    • Americas: innovations are increasingly focused on sustainability
    • [Graph] Americas: SBS product launches with fastest-growing eco claims, by region, 2016-21

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Year of Innovation Sample Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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