A Year of Innovation in Specialised Nutrition 2024
A Year of Innovation - What's Included
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Explore the latest innovation in specialised nutrition in 2024 with Mintel’s global innovation report. The report identifies the major launch activities, pivotal consumer attitudes and most important product development of the year across regions EMEA, APAC, and the Americas.
Key innovation trends in the specialised nutrition market are analysed and succinctly presented alongside Mintel’s consumer data and insights. So you can understand changing consumer demands and identify future growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative launches in the global specialised nutrition market. Understanding innovation in nutrition has never been so easy.
To discover more about the global nutrition market, read Mintel’s The Future of Nutrition, Health and Wellness or take a look at Mintel’s extensive health and nutrition market research.
Meet The Expert
This report is written by Mintel’s Innovation Analyst, Mikolaj Kaczorowski. Mikolaj has 8 years experience working at Mintel and is responsible for analysing new product launches in food, drink and household categories, tying these back to consumer insights, and identifying emerging NPD trends.
Specialised nutrition brands are tapping into consumers’ need to bolster their nutritional intake and manage their weight.
Mikolaj Kaczorowski
Innovation Analyst
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- What we have seen
- Our pick of the most innovative launches in this review
- Other innovative launches
- The Future of Specialised Nutrition: 2024
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EUROPE, MIDDLE EAST & AFRICA (EMEA)
- Europe: weight management nutrition brands are using plant ingredients to bolster appeal
- Consumers are reassured by the presence of herbal ingredients in weight loss nutrition
- Botanical and herbal ingredients are increasingly used in weight management nutrition
- Graph 1: weight management nutrition launches, by share of botanical/herbal claims, 2019-24
- Plant-based ingredients are key components in weight management launches
- Europe: vitamin and mineral fortification is a growing focus of innovation in performance nutrition
- Consumers look to convenient formats to top up their vitamin and mineral intake
- The share of high/added protein claims is falling in performance nutrition, while vitamin- and mineral-fortified claims are growing
- Graph 2: performance nutrition launches, by share of select claims, 2019-24
- Vitamin and mineral fortification is increasingly seen in performance nutrition launches
- The Middle East & Africa (MEA)
- Specialised nutrition innovation from Africa
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Asia Pacific (APAC)
- Asia: performance nutrition brands are innovating in powdered formats
- Consumers are looking for convenient ways to bolster their nutrition
- Powdered beverages are an increasingly popular option in performance nutrition
- Graph 3: performance nutrition launches, by share of category, 2019-24
- Nutritional drink launches in powdered formats
- Asia: innovation reacts to the growing consumer interest in weight management
- Consumers are seeking products to help them achieve their weight goals
- Slimming claims are growing in specialised nutrition launches
- Graph 4: specialised nutrition launches featuring a slimming claim, 2019-24
- Brands offer consumers weight management options in a variety of formats
- Australia & New Zealand
- Specialised nutrition brands are targeting specific demographics
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the americas
- North America: performance nutrition brands focus on sugar-free recipes
- Consumers are seeking performance nutrition drinks with reduced-sugar content
- Sugar-free claims see growth in the share of performance nutrition launches
- Graph 5: performance nutrition launches, by select sugar claims, 2019-24
- Sports and energy drink brands are formulating around sugar-free recipes
- North America: nutrient-boosted formulations flourish among infant and maternal nutrition launches
- Parents are scrutinising the vitamin and mineral content of their children's food
- Vitamin- and mineral-fortified claims see a surge in infant and maternal nutrition launches in North America
- Vitamin- and mineral-fortified claims record a surge in infant and maternal nutrition launches in North America
- Brands are flagging up nutritional benefits
- Latin America
- Infant and maternal nutrition brands are addressing allergen and gluten concerns
- Graph 6: infant and maternal nutrition launches, by share of select claims, 2019-24
- Brands are highlighting gluten- and lactose-free recipes
Why Choose Mintel?
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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