Explore the latest innovation in specialised nutrition in 2025 with Mintel’s global innovation report. The report identifies the major launch activities, pivotal consumer attitudes and most important product development of the year across regions EMEA, APAC, and the Americas.
Key innovation trends in the specialised nutrition market are analysed and succinctly presented alongside Mintel’s consumer data and insights. So you can understand changing consumer demands and identify future growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative launches in the global specialised nutrition market. Understanding innovation in nutrition has never been so easy.
To discover more about the global nutrition market, read Mintel’s The Future of Nutrition, Health and Wellness or take a look at Mintel’s extensive health and nutrition market research.
Meet the Expert Behind the Analysis
This report is written by Mintel’s Innovation Analyst, Mikolaj Kaczorowski. Mikolaj has 8 years experience working at Mintel and is responsible for analysing new product launches in food, drink and household categories, tying these back to consumer insights, and identifying emerging NPD trends.
Specialised nutrition brands are tapping into the various convenience, budgetary and health needs of consumers.
Mikolaj Kaczorowski
Innovation Analyst
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- What we have seen
- Our pick of the most innovative launches in this review
- Other innovative launches
- The Future of Specialised Nutrition, 2025
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EUROPE, MIDDLE EAST & AFRICA (EMEA)
- Europe: specialised nutrition brands are highlighting animal-free recipes
- Consumers are interested in animal-free options
- Vegan claims are growing in weight management and infant and maternal nutrition
- Graph 1: % of weight management nutrition launches with select claims, 2020-25
- Graph 2: % of infant and maternal nutrition launches with share of select claims, 2020-25
- Plant-based ingredients take centre stage in vegan weight management launches
- Infant and maternal nutrition brands highlight vegan recipes
- Brand renovation/innovation: Sheko launches balance shakes in a variety of flavours
- Europe: natural recipes can boost the appeal of specialised nutrition
- Consumers expect natural and organic ingredients in specialised nutrition
- The no additives/preservatives claim has fallen in specialised nutrition
- Graph 3: % of specialised nutrition launches with select claims, 2020-25
- Specialised nutrition brands are vocal of their clean label recipes
- The Middle East & Africa (MEA)
- New specialised nutrition launches in the Middle East & Africa
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ASIA PACIFIC (APAC)
- Asia: immunity support is a growing focus of infant and maternal nutrition
- Parents and mothers are keen to ensure their children develop a strong immune system
- Immunity claims continue to grow in infant and maternal nutrition
- Infant and maternal nutrition brands offer immunity support in a variety of formats
- Asia: weight management nutrition is thriving in the vitamin and dietary supplements category
- Consumers are seeking quick and convenient weight management options
- Tablets, powders and capsules are common weight management formats
- Graph 4: share of weight management nutrition launches, by sub-category. 2020-25
- Weight management nutrition brands offer vitamins and dietary supplements in a variety of formats
- Australia & New Zealand
- New specialised nutrition launches in Australia and New Zealand
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THE AMERICAS
- North America: performance nutrition brands are focusing on removing additives and preservatives
- Consumers are seeking out more natural performance nutrition
- The no additives/preservatives claim has rebounded in performance nutrition
- Graph 5: % of performance nutrition launches with select natural claims, 2020-25
- Performance nutrition brands highlight natural and additive/preservative-free recipes
- North America: private label infant and maternal nutrition see a jump in launch activity
- Value is an important consideration for parents and expectant parents
- Private label infant and maternal nutrition rebounds after years of decline
- Graph 6: share of infant and maternal nutrition launches by private label, 2020-25
- Private labels offer a diversity of infant and maternal nutrition products
- Latin America
- Consumers are seeking out low calorie options
- Graph 7: share of performance nutrition launches with the low/no/reduced calorie claim, 2020-25
- Brands offer consumers no and low calorie performance nutrition
What is 'A Year of Innovation' Report?
To truly understand a market, it’s essential to look at the products that are shaping it. Our ‘A Year of Innovation’ reports provide a detailed review of specific categories, focusing on the most notable product launches from the past 12 months. These reports are designed to give you a clear and comprehensive picture of recent innovation and its impact.
How We Analyse a Year of Innovation
By deconstructing the past year’s activity, we can provide valuable context for your current and future strategies. Here’s how we do it.
A Deep Dive into Product Launches
The core of these reports is a thorough examination of new products. We go beyond simply listing what’s new. Our analysis delves into the “why” behind each product launch, exploring the strategies, ingredients, and marketing claims that are driving innovation. This helps you understand what’s working, what’s not, and where the market is headed.
Powered by the Global New Products Database (GNPD)
Our insights are built on a foundation of robust data from Mintel’s Global New Products Database (GNPD). This powerful tool tracks and catalogues new product launches from around the world. By leveraging the GNPD, we offer a complete exploration of innovative activity within your category, ensuring our analysis is comprehensive, accurate, and relevant.
Uncovering Trends and Consumer Shifts
Our ‘A Year of Innovation’ reports are designed to equip you with actionable insights into how to lead innovation in your category. By studying recent product launches, we can identify shifting consumer habits and preferences. These reports help you connect the dots between what consumers want and how companies are responding. You’ll gain a deeper understanding of emerging trends, allowing you to refine your own product development and marketing strategies with confidence.
For a more detailed look at a Year of Innovation report, take a look at a sample PDF report below.
Please Note: All of the figures, graphs, and tables have been redacted.
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