A Year of Innovation in the Specialised Nutrition Market 2023
A Year of Innovation - What's Included
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Explore the latest global innovations across the global specialised nutrition industry in 2023. Our specialised nutrition market report identifies the biggest launch activities, pivotal consumer attitudes and important advances of the year across regions like EMEA, APAC, and the Americas.
Innovation in Specialised Nutrition – EMEA
The popularity of plant-based eating has grown in recent years. There is a wide consumer interest in reducing animal-derived ingredients in certain aspects of their diets. As a result, vegan and plant-based claims in specialised nutrition has seen steady growth over the past five years, and these claims have begun to take centre stage on packaging.
- 31% of UK adults say that high-protein products made with plant-based proteins appeal more than those made with animal protein.
Innovation in Specialised Nutrition – APAC
There is a growing consumer demand for convenience. This is particularly important in performance nutrition products, which consumers are just as likely to consume on-the-go as at home. Tablet formats of performance nutrition products are carving out a growing niche, and there has been a recent uptick in tablet format product launches.
Innovation in Specialised Nutrition – Americas
Consumers are concerned about packaging waste in performance nutrition. The popularity of powdered performance nutrition products is growing as a result, as these can be mixed in a glass or refillable bottle, which avoids the bottle waste generally associated with energy drinks. In North America, specialised nutrition drinks with high protein content have seen a record rise in launch activity.
- 64% of nutritional drink consumers in North America look for high-protein options.
To learn more about the global specialised and performance nutrition market, take a look at our Future of Specialised Nutrition Market Report 2023, or explore our extensive health and wellbeing research.Â
Expert Analysis from an Industry Specialist
This report, written by Mikolaj Kaczorowski, a leading innovation analyst, delivers in-depth commentary and analysis to highlight global trends and innovation in specialised nutrition and add expert context to the numbers.
Specialised nutrition brands are tapping into the various convenience and health needs of consumers, with a notable focus on eye health and protein intake.
Mikolaj Kaczorowski
Innovation Analyst
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- Graph 1: specialised nutrition launches by share of super-category, 2022-23
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EUROPE, MIDDLE EAST & AFRICA (EMEA)
- Graph 2: specialised nutrition launches, by share of super-category, 2018-23
- Europe: specialised nutrition brands flag animal-free recipes
- Graph 3: specialised nutrition launches, by share of select claims, 2018-23
- Europe: specialised nutrition brands respond to demand for eye health support
- Graph 4: specialised nutrition launches, by share of eye health claims, 2018-23
- The Middle East & Africa (MEA)
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Asia Pacific (APAC)
- Graph 5: specialised nutrition launches, by share of super-category, 2018-23
- Asia: specialised nutrition brands are helping consumers address nutritional deficiencies
- Graph 6: specialised nutrition launches, by share of nutritional & meal replacement drink sub-category, 2018-23
- Asia: performance nutrition brands look to the convenience and portability of the tablet  format
- Graph 7: performance nutrition* launches, by tablet format, 2018-23
- Australia & New Zealand
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the americas
- Graph 8: specialised nutrition launches by share of super-category, 2018-23
- North America: performance nutrition brands address sustainability concerns
- Graph 9: performance nutrition launches, by powdered format, 2018-23
- North America: specialised nutrition drinks with added/high protein content record a rise in launch activity
- Graph 10: specialised nutrition drink launches, by share of high/added protein claim, 2018-23
- Latin America: specialised nutrition products with immunity-boosting credentials are in demand
- Graph 11: specialised nutrition launches, by share of immune system claim, 2018-23
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