A Year of Innovation in the Sports and Energy Drinks Market 2024
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Explore the latest innovation in the sports and energy drinks in 2024 with Mintel’s global innovation report. The report identifies the major launch activities, pivotal consumer attitudes and most important product development of the year across regions EMEA, APAC, and the Americas.
Key innovation trends in the energy drinks market are analysed and succinctly presented alongside Mintel’s consumer data and insights. So you can understand changing consumer demands and identify future growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative launches in the global energy drinks market. Understanding innovation in sports and energy drinks has never been so easy.
To discover more about the global energy drinks market, read Mintel’s The Future of Water, Sports and Energy Drinks or take a look at Mintel’s extensive drinks market research.
This report is written by Mintel’s Innovation Analyst, Mikolaj Kaczorowski. Mikolaj has 8 years experience working at Mintel and is responsible for analysing new product launches in food, drink and household categories, tying these back to consumer insights, and identifying emerging NPD trends.
Sugar reduction and vitamin and mineral fortification continue to be key innovation themes, while natural claims are in decline.
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.
Please Note: All of the figures, graphs, and tables have been redacted.