2024
10
A Year of Innovation in the Sports and Energy Drinks Market 2024
2024-06-28T17:00:37+01:00
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2195
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Report
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Sugar reduction and vitamin and mineral fortification continue to be key innovation themes, while natural claims are in decline. Mikolaj Kaczorowski, Innovation Analyst…

A Year of Innovation in the Sports and Energy Drinks Market 2024

£ 2,195 (Excl.Tax)

Report Summary

Explore the latest innovation in the sports and energy drinks in 2024 with Mintel’s global innovation report. The report identifies the major launch activities, pivotal consumer attitudes and most important product development of the year across regions EMEA, APAC, and the Americas.

Key innovation trends in the energy drinks market are analysed and succinctly presented alongside Mintel’s consumer data and insights. So you can understand changing consumer demands and identify future growth opportunities.

This report also presents Mintel’s analysts’ pick of the most innovative launches in the global energy drinks market. Understanding innovation in sports and energy drinks has never been so easy.

To discover more about the global energy drinks market, read Mintel’s The Future of Water, Sports and Energy Drinks or take a look at Mintel’s extensive drinks market research.

Meet The Expert

This report is written by Mintel’s Innovation Analyst, Mikolaj Kaczorowski. Mikolaj has 8 years experience working at Mintel and is responsible for analysing new product launches in food, drink and household categories, tying these back to consumer insights, and identifying emerging NPD trends.

Sugar reduction and vitamin and mineral fortification continue to be key innovation themes, while natural claims are in decline.

Mikolaj Kaczorowski, Innovation AnalystMikolaj Kaczorowski
Innovation Analyst

Table of Contents

    • What we have seen
    • Our pick of the most innovative launches in this review
    • Other innovative launches
  1. EUROPE, MIDDLE EAST & AFRICA (EMEA)

    • Europe: energy drink brands focus on reducing sugar content
    • Sugar is increasingly in the spotlight
    • Sugar-free claims record a jump in energy drink launches
    • Graph 1: energy drink launches, by select claims, 2019-24
    • Energy drink brands highlight sugar-free recipes
    • Europe: natural recipes are declining in sports and energy drink innovation
    • Consumers are seeking out more natural sports and energy drinks
    • Natural claims decline in sports and energy drink launches
    • Graph 2: sports and energy drinks, by share of select claims, 2019-24
    • Energy drink brands turn to tea and herbs to convey a more natural image
    • The Middle East & Africa (MEA)
    • Energy drink brands innovate around ingredients and packaging
  2. Asia Pacific (APAC)

    • Asia: fortification is a staple of sports and energy drink launches
    • Consumers look to convenient formats to top up their vitamin and mineral intake
    • Over half of sports and energy drinks are fortified
    • Sports and energy drink brands embrace vitamin fortification
    • Graph 3: sports and energy drink launches, by share of vitamin/mineral fortified claim, 2019-24
    • B-group vitamins are ubiquitous in sports and energy drink launches
    • Asia: plastic packaging is in the spotlight
    • Consumers are looking to avoid plastic packaging
    • Cans lead energy drink launches, but are niche in sports drinks
    • Graph 4: liquid sports and energy drinks, by share of selected pack type, 2023-24
    • New energy drink launches in aluminium cans
    • Australia & New Zealand
    • Sports and energy drink brands highlight natural and science-based recipes
  3. the americas

    • North America: brands are addressing consumers' sugar concerns
    • Sugar is an increasingly unwelcome ingredient in sports and energy drinks
    • Sugar claims record a decline in sports and energy drink launches
    • Graph 5: sports and energy drink launches, by share of select claims, 2019-24
    • Brands highlight zero-sugar recipes
    • North America: natural recipes can boost the appeal of sports and energy drinks
    • Consumers are seeking out natural sports and energy drinks
    • Natural claims decline in  sports and energy drink launches
    • Graph 6: sports and energy drink launches, by share of select claims, 2019-24
    • Sports and energy drink brands focus on natural recipes and eliminating additives
    • Latin America
    • Fruit flavours continue to grow in sports and energy drink launches in the region
    • Graph 7: sports and energy drink launches, by share of flavour component subgroup, 2019-24
    • Sports and energy drink brands innovate around novel flavours

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Year of Innovation Sample Cover

Please Note: All of the figures, graphs, and tables have been redacted.

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