A Year of Innovation in the Sports and Energy Drinks Market 2021
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Description
Functional claims are a big focus of innovation, especially around mental focus and productivity. Vitamin-rich and zero sugar recipes are also flourishing.
Patrick Dahn, Innovation Analyst
Table of Contents
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Europe, Middle East & Africa (EMEA)
- Europe: brands are adding functional mental benefits to sports and energy drinks
- Europe: energy drink brands turn to tropical and refreshing flavours
- Graph 1: energy drinks, by share of selected flavour components, 2017-2021
- Middle East & Africa
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Asia Pacific (APAC)
- Asia: sports and energy drink brands harness the power of vitamins
- Graph 2: sports and energy drinks, by share of vitamin/mineral fortified claims, 2017-2021
- Asia: brands are blending functional benefits
- Graph 3: sports and energy drinks, by share of functional – other claims, 2017-2021
- Australia & New Zealand
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The Americas
- North America: sugar-free claims are flourishing in energy drinks
- Graph 4: energy drinks, by share of sugar free claims, 2017-2021
- North America: sports and energy drink brands venture further into powder formats
- Graph 5: sports and energy drink launches, by share of format, 2017-2021
- North America: big brands are enticing bulk-shoppers with multipack options
- Latin America: energy drink brands emphasise natural formulations
- Graph 6: energy drinks, by share of natural category claims, 2017-2021
About the report
This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.
The Consumer
What They Want. Why They Want It.
The Competitors
Who’s Winning. How To Stay Ahead.
The Market
Size, Segments, Shares And Forecasts: How It All Adds Up.
The Innovations
New Ideas. New Products. New Potential.
The Opportunities
Where The White Space Is. How To Make It Yours.
The Trends
What’s Shaping Demand – Today And Tomorrow.
Below is a sample report, understand what you are buying.
Please Note: All of the figures, graphs, and tables have been redacted.
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