A Year of Innovation in the Sports and Energy Drinks Market 2023
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Explore the latest global innovations across the sports and energy drinks industry in 2023. Our global sports and energy drinks market report identifies the biggest launch activities, pivotal consumer attitudes and important advances of the year across regions like EMEA, APAC, and the Americas.
As part of a wider focus on maintaining a balanced and healthy diet, consumers in Europe continue to seek out beverages that a low in sugar, and many consumers perceive sports drinks as ‘too sugary’. Sports drink brands appear to be reacting to consumers’ health concerns, considering the increase in launches featuring low/no/reduced-sugar and calorie-free claims.
In Asia, sports drink consumers are increasingly seeking products that project a more-natural and less-processed image. To promote a natural image, sports drink brands are celebrating ingredient provenance and sourcing more overtly on pack.
In North America, many consumers check recipes for vitamin content before purchasing food and drink. Highlighting vitamin content on pack is just one way that energy drink brands are trying to improve their health image, and there has been a significant rise in energy drink launches in North America that are fortified with vitamins and minerals.
To learn more about the global sports and energy drinks market, take a look at our Future of Water, Sports and Energy Drinks market report, or explore our extensive drink industry market research.
This report, written by Amrin Walji, a leading innovation analyst, delivers in-depth commentary and analysis to highlight global trends and innovation in the sports and energy drinks market and add expert context to the numbers.
Sugar reduction, naturalness and nutrient fortification are the key innovation themes among sports and energy drink launches.
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Sugar reduction, nutrient fortification and flavours are the key innovation themes among sports and energy drink launches. Mikolaj Kaczorowski, Innovation Analyst ...
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Innovation in bottled water continues to focus on sugar-related messaging, while private labels are attracting increasing attention. Benedict Lai, Associate Analyst (Innovation) ...
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Tea brands continue to innovate around consumers' functional and flavour needs. At the same time, sustainability remains a key driver of tea innovation. Mikolaj Kaczorowski, Innovation Analyst ...
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Coffee brands are embracing consumer interest in sustainable production and flavoured coffee. Mikolaj Kaczorowski, Innovation Analyst ...
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Sugar reduction, nutrient fortification and flavours are the key innovation themes among sports and energy drink launches. Mikolaj Kaczorowski, Innovation Analyst ...
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Soft drink brands will drive intake by repositioning soda as a healthful treat, emphasising local values and using sensory experiences to build emotional appeal. Tan Heng Hong, Senior Food...
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