2023
10
A Year of Innovation in the Sports and Energy Drinks Market 2023
2023-07-24T16:00:37+00:00
REPF7A79891_A592_4AA6_8956_0B38442550AD
2195
165198
[{"name":"Sports and Energy Drinks","url":"https:\/\/store.mintel.com\/industries\/drinks\/sports-energy-drinks"}]
Report
en_GB
Sugar reduction, naturalness and nutrient fortification are the key innovation themes among sports and energy drink launches. Amrin Walji, Senior Innovation Analyst…

A Year of Innovation in the Sports and Energy Drinks Market 2023

A Year of Innovation - What's Included
  • Multiple Report Formats
  • Custom Presentation Tool

Explore the latest global innovations across the sports and energy drinks industry in 2023. Our global sports and energy drinks market report identifies the biggest launch activities, pivotal consumer attitudes and important advances of the year across regions like EMEA, APAC, and the Americas.

Innovation in Sports and Energy Drinks – EMEA

As part of a wider focus on maintaining a balanced and healthy diet, consumers in Europe continue to seek out beverages that a low in sugar, and many consumers perceive sports drinks as ‘too sugary’. Sports drink brands appear to be reacting to consumers’ health concerns, considering the increase in launches featuring low/no/reduced-sugar and calorie-free claims.

  • 44% of UK adults who don’t consume sports drinks do not drink them because of their high sugar content.

Innovation in Sports and Energy Drinks – APAC

In Asia, sports drink consumers are increasingly seeking products that project a more-natural and less-processed image. To promote a natural image, sports drink brands are celebrating ingredient provenance and sourcing more overtly on pack.

Innovation in Sports and Energy Drinks – Americas

In North America, many consumers check recipes for vitamin content before purchasing food and drink. Highlighting vitamin content on pack is just one way that energy drink brands are trying to improve their health image, and there has been a significant rise in energy drink launches in North America that are fortified with vitamins and minerals.

  • Over a third of US consumers agree that an energy drink that contains a variety of vitamins and minerals is healthy.

To learn more about the global sports and energy drinks market, take a look at our Future of Water, Sports and Energy Drinks market report, or explore our extensive drink industry market research.

Expert Analysis from an Industry Specialist

This report, written by Amrin Walji, a leading innovation analyst, delivers in-depth commentary and analysis to highlight global trends and innovation in the sports and energy drinks market and add expert context to the numbers.

Sugar reduction, naturalness and nutrient fortification are the key innovation themes among sports and energy drink launches.

Amrin WaljiAmrin Walji
Senior Innovation Analyst

Collapse All
  1. EUROPE, MIDDLE EAST & AFRICA (EMEA)

    • Europe: brands tap into consumer interest in more-healthy sports drinks
    • Graph 1: sports drink launches, by share of select minus claims, 2021-23
    • Europe: organic ingredients can bolster the sustainability credentials of energy drinks
    • Graph 2: energy drink launches, by share of organic claims, 2019-23
    • The Middle East & Africa (MEA)
  2. Asia Pacific (APAC)

    • Asia: sports drink brands flag up and celebrate ingredient provenance
    • Graph 3: sports and energy drink launches, by share of sub-category, 2019-23
    • Asia: energy drink brands strengthen their focus on sugar-free innovation
    • Graph 4: energy drink launches, by share of select minus claims, 2019-23
    • Australia & New Zealand
  3. the americas

    • North America: sports drink brands innovate around convenient formats to offer consumers instant hydration
    • North America: vitamin/mineral claims are growing among energy drink launches
    • Latin America
    • Graph 5: sports drink launches, by share of top functional claims, 2021-23

Why Choose Mintel?

Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.

Access high-quality market research with every purchase of Mintel’s Year of Innovation reports. Here’s what else is included in your report purchase:

  • Multiple Report Formats: Mintel’s reports are available in PDF and PPT formats, and are delivered straight to your inbox, so you can easily share Mintel’s market intelligence.
  • Interactive Custom Presentation Tool: Easily incorporate selected research data and analysis into a tailor-made presentation to win over clients and stakeholders.

Below is a generic PDF sample report. Understand what you are buying.

Please Note: All of the figures, graphs, and tables have been redacted.
£ 2,195 (Excl.Tax)
  • Instant access when you pay by credit card
  • Add multiple reports to your cart to receive a discount
Add to cart

Is this report right for you?

From consumer reports to customised growth strategies. We have an option to suit your business requirements.

Find out more

Popular Related Reports

A Year of Innovation in Sports and Energy Drinks 2025

£ 2,195

Sugar reduction, nutrient fortification and flavours are the key innovation themes among sports and energy drink launches. Mikolaj Kaczorowski, Innovation Analyst ...

Find out more

A Year of Innovation in Bottled Water 2025

£ 2,195

Innovation in bottled water continues to focus on sugar-related messaging, while private labels are attracting increasing attention. Benedict Lai, Associate Analyst (Innovation) ...

Find out more

A Year of Innovation in Tea, Malt and Other Hot Drinks 2025

£ 2,195

Tea brands continue to innovate around consumers' functional and flavour needs. At the same time, sustainability remains a key driver of tea innovation. Mikolaj Kaczorowski, Innovation Analyst ...

Find out more

A Year of Innovation in Coffee 2025

£ 2,195

Coffee brands are embracing consumer interest in sustainable production and flavoured coffee. Mikolaj Kaczorowski, Innovation Analyst ...

Find out more

A Year of Innovation in Sports and Energy Drinks 2025

£ 2,195

Sugar reduction, nutrient fortification and flavours are the key innovation themes among sports and energy drink launches. Mikolaj Kaczorowski, Innovation Analyst ...

Find out more

The Future of Carbonated Soft Drinks 2025

£ 2,195

Soft drink brands will drive intake by repositioning soda as a healthful treat, emphasising local values and using sensory experiences to build emotional appeal. Tan Heng Hong, Senior Food...

Find out more

Trusted by global industry leaders

Mediacom logo

Mintel is really good for getting a handle on a particular category quickly. If we are working on a new business pitch in an area we don’t have much experience in, it’s a brilliant way to get up to speed with what’s going on, what’s changing and what the key trends are in any category.

It’s very rare now that anyone will plough through a 200-page report – that’s why the summaries are really useful. We know they are backed up by a lot of detail, so if you need to go into something in more depth you know the information will be all there for you.

Pauline Robson, Managing Partner, Mediacom
Deutsch logo

One of the biggest challenges we face is the need to get smart on a business or category real quick.

We are talking to clients who live and breathe their category every day and the expectation is that we will be able to get caught up very quickly, and bring the thinking that can help them.

We need to do that often in a matter of days, so it’s not a small ask. Mintel gives us a very articulate view of category conditions and does so at the speed we need it.

Jeff White, Business Development Director, Deutsch
Epsilon logo

We utilize Mintel Reports, Trends and Comperemedia to mine for insights across the numerous business verticals that Epsilon serves, such as CPG, automotive, telecom, healthcare/pharma, retail and financial services.

By integrating Mintel insight into new business opportunities, we have been able to gain the competitive edge necessary to advance partnerships with global brands and key business players.

For our organization, it’s about depth and breadth. Having one without the other doesn’t enable success in our business.

Virginia Harvey, Secondary Research Manager, Epsilon
VML logo

We use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact.

Mintel gives us all that. It’s a great brand and one that is trusted by clients.

Marie Stafford, European Director, The Innovation Group, VML
Amazon logo

Working in a customer-obsessed organization means that data and insights have to be at our fingertips. Mintel’s reports help us support anecdotes with real quantifiable insights. The summary sections (which I really like) helps save time by giving a birds eye view of the content before spending time combing through the pages.

Our business review discussions are strengthened by the relevancy of the reports to help us better understand our customers. In addition, the customer service received from the team (especially in crunch periods) makes the process of understanding customer behavior even better.

Ngozi Ngonadi-Nkwoji, Senior Marketing Manager, Amazon

Is this report right for you?

From consumer reports to customised growth strategies. We have an option to suit your business requirements.

Find out more