Explore the latest innovation in the sports and energy drinks in 2024 with Mintel’s global innovation report. The report identifies the major launch activities, pivotal consumer attitudes and most important product development of the year across regions EMEA, APAC, and the Americas.
Key innovation trends in the energy drinks market are analysed and succinctly presented alongside Mintel’s consumer data and insights. So you can understand changing consumer demands and identify future growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative launches in the global energy drinks market. Understanding innovation in sports and energy drinks has never been so easy.
To discover more about the global energy drinks market, read Mintel’s The Future of Water, Sports and Energy Drinks or take a look at Mintel’s extensive drinks market research.
Meet The Expert
This report is written by Mintel’s Innovation Analyst, Mikolaj Kaczorowski. Mikolaj has 8 years experience working at Mintel and is responsible for analysing new product launches in food, drink and household categories, tying these back to consumer insights, and identifying emerging NPD trends.
Sugar reduction and vitamin and mineral fortification continue to be key innovation themes, while natural claims are in decline.
Mikolaj Kaczorowski
Innovation Analyst
Collapse All
-
- What we have seen
- Our pick of the most innovative launches in this review
- Other innovative launches
-
EUROPE, MIDDLE EAST & AFRICA (EMEA)
- Europe: energy drink brands focus on reducing sugar content
- Sugar is increasingly in the spotlight
- Sugar-free claims record a jump in energy drink launches
- Graph 1: energy drink launches, by select claims, 2019-24
- Energy drink brands highlight sugar-free recipes
- Europe: natural recipes are declining in sports and energy drink innovation
- Consumers are seeking out more natural sports and energy drinks
- Natural claims decline in sports and energy drink launches
- Graph 2: sports and energy drinks, by share of select claims, 2019-24
- Energy drink brands turn to tea and herbs to convey a more natural image
- The Middle East & Africa (MEA)
- Energy drink brands innovate around ingredients and packaging
-
Asia Pacific (APAC)
- Asia: fortification is a staple of sports and energy drink launches
- Consumers look to convenient formats to top up their vitamin and mineral intake
- Over half of sports and energy drinks are fortified
- Sports and energy drink brands embrace vitamin fortification
- Graph 3: sports and energy drink launches, by share of vitamin/mineral fortified claim, 2019-24
- B-group vitamins are ubiquitous in sports and energy drink launches
- Asia: plastic packaging is in the spotlight
- Consumers are looking to avoid plastic packaging
- Cans lead energy drink launches, but are niche in sports drinks
- Graph 4: liquid sports and energy drinks, by share of selected pack type, 2023-24
- New energy drink launches in aluminium cans
- Australia & New Zealand
- Sports and energy drink brands highlight natural and science-based recipes
-
the americas
- North America: brands are addressing consumers’ sugar concerns
- Sugar is an increasingly unwelcome ingredient in sports and energy drinks
- Sugar claims record a decline in sports and energy drink launches
- Graph 5: sports and energy drink launches, by share of select claims, 2019-24
- Brands highlight zero-sugar recipes
- North America: natural recipes can boost the appeal of sports and energy drinks
- Consumers are seeking out natural sports and energy drinks
- Natural claims decline in sports and energy drink launches
- Graph 6: sports and energy drink launches, by share of select claims, 2019-24
- Sports and energy drink brands focus on natural recipes and eliminating additives
- Latin America
- Fruit flavours continue to grow in sports and energy drink launches in the region
- Graph 7: sports and energy drink launches, by share of flavour component subgroup, 2019-24
- Sports and energy drink brands innovate around novel flavours
What is 'A Year of Innovation' Report?
To truly understand a market, it’s essential to look at the products that are shaping it. Our ‘A Year of Innovation’ reports provide a detailed review of specific categories, focusing on the most notable product launches from the past 12 months. These reports are designed to give you a clear and comprehensive picture of recent innovation and its impact.
How We Analyse a Year of Innovation
By deconstructing the past year’s activity, we can provide valuable context for your current and future strategies. Here’s how we do it.
A Deep Dive into Product Launches
The core of these reports is a thorough examination of new products. We go beyond simply listing what’s new. Our analysis delves into the “why” behind each product launch, exploring the strategies, ingredients, and marketing claims that are driving innovation. This helps you understand what’s working, what’s not, and where the market is headed.
Powered by the Global New Products Database (GNPD)
Our insights are built on a foundation of robust data from Mintel’s Global New Products Database (GNPD). This powerful tool tracks and catalogues new product launches from around the world. By leveraging the GNPD, we offer a complete exploration of innovative activity within your category, ensuring our analysis is comprehensive, accurate, and relevant.
Uncovering Trends and Consumer Shifts
Our ‘A Year of Innovation’ reports are designed to equip you with actionable insights into how to lead innovation in your category. By studying recent product launches, we can identify shifting consumer habits and preferences. These reports help you connect the dots between what consumers want and how companies are responding. You’ll gain a deeper understanding of emerging trends, allowing you to refine your own product development and marketing strategies with confidence.
For a more detailed look at a Year of Innovation report, take a look at a sample PDF report below.
Please Note: All of the figures, graphs, and tables have been redacted.
£ 2,195 (Excl.Tax)
-
Download today with instant access
Pay via credit card or purchase order
-
Multiple formats provided
We send a PDF and Powerpoint version straight to your inbox. An interactive version of the report is also available on our online platform
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn moreTrusted by global industry leaders
Mintel is really good for getting a handle on a particular category quickly. If we are working on a new business pitch in an area we don’t have much experience in, it’s a brilliant way to get up to speed with what’s going on, what’s changing and what the key trends are in any category.
It’s very rare now that anyone will plough through a 200-page report – that’s why the summaries are really useful. We know they are backed up by a lot of detail, so if you need to go into something in more depth you know the information will be all there for you.
Pauline Robson, Managing Partner, Mediacom
Working in a customer-obsessed organization means that data and insights have to be at our fingertips. Mintel’s reports help us support anecdotes with real quantifiable insights. The summary sections (which I really like) helps save time by giving a birds eye view of the content before spending time combing through the pages.
Our business review discussions are strengthened by the relevancy of the reports to help us better understand our customers. In addition, the customer service received from the team (especially in crunch periods) makes the process of understanding customer behavior even better.
Ngozi Ngonadi-Nkwoji, Senior Marketing Manager, Amazon
We utilize Mintel Reports, Trends and Comperemedia to mine for insights across the numerous business verticals that Epsilon serves, such as CPG, automotive, telecom, healthcare/pharma, retail and financial services.
By integrating Mintel insight into new business opportunities, we have been able to gain the competitive edge necessary to advance partnerships with global brands and key business players.
For our organization, it’s about depth and breadth. Having one without the other doesn’t enable success in our business.
Virginia Harvey, Secondary Research Manager, Epsilon
We use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact.
Mintel gives us all that. It’s a great brand and one that is trusted by clients.
Marie Stafford, European Director, The Innovation Group, VML
One of the biggest challenges we face is the need to get smart on a business or category real quick.
We are talking to clients who live and breathe their category every day and the expectation is that we will be able to get caught up very quickly, and bring the thinking that can help them.
We need to do that often in a matter of days, so it’s not a small ask. Mintel gives us a very articulate view of category conditions and does so at the speed we need it.
Jeff White, Business Development Director, Deutsch
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn more
