A Year of Innovation in the Sugar Confectionery Market 2024
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Better-for-you options are gaining share of launch activity, as brands seek to engage with consumers via new format and flavour varieties. Mikolaj Kaczorowski, Innovation Analyst…

A Year of Innovation in the Sugar Confectionery Market 2024

£ 2,195 (Excl.Tax)


Explore the latest innovations across the sugar confectionery market in 2024. Our global trends market report identifies the biggest launch activities, pivotal consumer attitudes and important advances of the year across regions like EMEA, APAC, and the Americas.

Innovation in Sugar Confectionery – EMEA

In Europe, consumers are looking to convenient formats to top up their vitamin and mineral intake. To broaden the appeal of medicated confectionery among consumers who are seeking better-for-you options, medicated confectionery brands are increasingly bolstering their products with vitamin and mineral fortification.

Innovation in Sugar Confectionery – APAC

Consumers in Asia are increasingly becoming health-conscious and have been taking a more holistic approach to their wellbeing since the global pandemic. Sugar confectionery with functional benefits offers consumers a convenient, often pocket-sized way, to bolster their wellbeing with minimum fuss.

  • Over half of sugar confectionery consumers in China would pay more for confectionery with functional benefits.

Innovation in Sugar Confectionery – Americas

Consumer concerns about the health impact of sugar consumption play a significant role in consumer purchasing decisions. This has caused gum brands to focus on sugar-free innovation, and sugar-free claims have seen a significant spike in gum launches in the last 12 months in North America.

  • Over a third of US gum or mint consumers in the US look for low/no-sugar options when buying gum.

Purchase the full report to learn more about the latest innovations in the global sugar confectionery and gum markets, if you would like to learn about what these innovations mean for the future of the industry, take a look at Mintel’s The Future of Chocolate, Sugar & Gum Confectionery.

Expert Analysis from an Innovation Specialist

This report, written by Mikolaj Kaczorowski, a leading innovation analyst, delivers in-depth commentary and analysis to highlight global trends and innovation in sugar confectionery and add expert context to the numbers.

Better-for-you options are gaining share of launch activity, as brands seek to engage with consumers via new format and flavour varieties.

Mikolaj Kaczorowski, Innovation AnalystMikolaj Kaczorowski
Innovation Analyst

Table of Contents


    • Europe: medicated confectionery launches record an increase in vitamin and mineral fortification claims
    • Europe: gum brands are diversifying into more niche gum formats
    • Graph 1: gum launches, by format share, 2018-23
    • The Middle East & Africa (MEA)
  2. Asia Pacific (APAC)

    • Asia: sugar confectionery brands are increasingly embracing social media
    • Graph 2: sugar confectionery and gum launches, by share of social media claims, 2018-23
    • Asia: confectionery brands are innovating with functional ingredients
    • Graph 3: sugar confectionery and gum launches, by share of functional claim category, 2018-23
    • Australia & New Zealand (ANZ)
  3. the americas

    • North America: gum brands focus on sugar-free innovation
    • Graph 4: gum launches, by share of sugar-free claims, 2018-23
    • North America: sugar confectionery brands drum up excitement with flavour innovation
    • Graph 5: sugar confectionery and gum launches, by flavour component, 2022-23
    • Latin America
    • Graph 6: sugar confectionery launches, by region and share of seasonal and limited-edition claims, 2022-23

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Year of Innovation Sample Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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