Explore the latest innovations across the sugar confectionery market in 2024. Our global trends market report identifies the biggest launch activities, pivotal consumer attitudes and important advances of the year across regions like EMEA, APAC, and the Americas.
Innovation in Sugar Confectionery – EMEA
In Europe, consumers are looking to convenient formats to top up their vitamin and mineral intake. To broaden the appeal of medicated confectionery among consumers who are seeking better-for-you options, medicated confectionery brands are increasingly bolstering their products with vitamin and mineral fortification.
Innovation in Sugar Confectionery – APAC
Consumers in Asia are increasingly becoming health-conscious and have been taking a more holistic approach to their wellbeing since the global pandemic. Sugar confectionery with functional benefits offers consumers a convenient, often pocket-sized way, to bolster their wellbeing with minimum fuss.
- Over half of sugar confectionery consumers in China would pay more for confectionery with functional benefits.
Innovation in Sugar Confectionery – Americas
Consumer concerns about the health impact of sugar consumption play a significant role in consumer purchasing decisions. This has caused gum brands to focus on sugar-free innovation, and sugar-free claims have seen a significant spike in gum launches in the last 12 months in North America.
- Over a third of US gum or mint consumers in the US look for low/no-sugar options when buying gum.
Purchase the full report to learn more about the latest innovations in the global sugar confectionery and gum markets, if you would like to learn about what these innovations mean for the future of the industry, take a look at Mintel’s The Future of Chocolate, Sugar & Gum Confectionery.
Expert Analysis from an Innovation Specialist
This report, written by Mikolaj Kaczorowski, a leading innovation analyst, delivers in-depth commentary and analysis to highlight global trends and innovation in sugar confectionery and add expert context to the numbers.
Better-for-you options are gaining share of launch activity, as brands seek to engage with consumers via new format and flavour varieties.
Mikolaj Kaczorowski
Innovation Analyst
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EUROPE, MIDDLE EAST & AFRICA (EMEA)
- Europe: medicated confectionery launches record an increase in vitamin and mineral fortification claims
- Europe: gum brands are diversifying into more niche gum formats
- Graph 1: gum launches, by format share, 2018-23
- The Middle East & Africa (MEA)
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Asia Pacific (APAC)
- Asia: sugar confectionery brands are increasingly embracing social media
- Graph 2: sugar confectionery and gum launches, by share of social media claims, 2018-23
- Asia: confectionery brands are innovating with functional ingredients
- Graph 3: sugar confectionery and gum launches, by share of functional claim category, 2018-23
- Australia & New Zealand (ANZ)
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the americas
- North America: gum brands focus on sugar-free innovation
- Graph 4: gum launches, by share of sugar-free claims, 2018-23
- North America: sugar confectionery brands drum up excitement with flavour innovation
- Graph 5: sugar confectionery and gum launches, by flavour component, 2022-23
- Latin America
- Graph 6: sugar confectionery launches, by region and share of seasonal and limited-edition claims, 2022-23
What is 'A Year of Innovation' Report?
To truly understand a market, it’s essential to look at the products that are shaping it. Our ‘A Year of Innovation’ reports provide a detailed review of specific categories, focusing on the most notable product launches from the past 12 months. These reports are designed to give you a clear and comprehensive picture of recent innovation and its impact.
How We Analyse a Year of Innovation
By deconstructing the past year’s activity, we can provide valuable context for your current and future strategies. Here’s how we do it.
A Deep Dive into Product Launches
The core of these reports is a thorough examination of new products. We go beyond simply listing what’s new. Our analysis delves into the “why” behind each product launch, exploring the strategies, ingredients, and marketing claims that are driving innovation. This helps you understand what’s working, what’s not, and where the market is headed.
Powered by the Global New Products Database (GNPD)
Our insights are built on a foundation of robust data from Mintel’s Global New Products Database (GNPD). This powerful tool tracks and catalogues new product launches from around the world. By leveraging the GNPD, we offer a complete exploration of innovative activity within your category, ensuring our analysis is comprehensive, accurate, and relevant.
Uncovering Trends and Consumer Shifts
Our ‘A Year of Innovation’ reports are designed to equip you with actionable insights into how to lead innovation in your category. By studying recent product launches, we can identify shifting consumer habits and preferences. These reports help you connect the dots between what consumers want and how companies are responding. You’ll gain a deeper understanding of emerging trends, allowing you to refine your own product development and marketing strategies with confidence.
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