A Year of Innovation in the Sugar and Gum Confectionery Market 2021
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Innovation is centring around reduced sugar and fortified vitamin content, as brands strive to convey a more planet-friendly appeal. Stefania Apostol, Innovation Analyst…

A Year of Innovation in the Sugar and Gum Confectionery Market 2021

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Report Summary

Providing the most comprehensive and up-to-date information and analysis of the Sugar & Gum Confectionery market, including the behaviours, preferences and habits of the consumer.

Despite consumer demand for more zero sugar offerings, there was a dip in sugar-free launches in 2020, reflecting reduced activity in mints and boiled sweets. Consumer anxiety about plastic pollution has helped to boost the profile of biodegradable gum, something consumers are keen to see more of.

The maturation of Asia’s sugar and gum confectionary market has prompted increased consumer interest in more exciting flavours. Demand for convenient and nutritionally-rich offerings has prompted innovations in sugar and gum confectionary, seeing an increase in confectionary with added functional and vitamin content.

The pandemic has made consumers recognise that wellbeing – both physical and emotional – is a vital concern. Brands continue to strive to lower sugar content in confectionery, but current consumers are more willing to cut back on full sugar products than embrace sugar-reduced confectionery.

Seasonal holidays continue to be a prime usage occasion for sugar confectionary consumption and innovation. While confectionery already has a strong position as a “feel good” category; there is room to grow its significance.

The tension between sustaining the planet and sustaining its inhabitants clearly has been tested as COVID-19 pushes consumers and corporations towards implementing new hygiene measures. Consumer interest in resealable packaging is inspiring convenient concepts, while in Latin America brands are diversifying types of co-friendly packaging.

Read on to discover more details or take a look at all of our Food and Foodservice market research.

Quickly understand

  • The impact of COVID-19 on consumers and their engagement with smart home technology.
  • Who are the key demographics for smart home products and where marketers should focus efforts for sales growth.
  • What factors shoppers look for in smart home purchases and what themes resonate best with smart home participants.
  • Attitudes toward smart home technology and how consumers perceive the category.
  • Innovation in sugar & gum confectionery.
  • The future of confectionery.

Covered in this report

Brands: Oh My Gum!, Asahi, Maud Borup, Skittles, Kanro, Tic Tac, Wrigley’s, Dr. Oetker, True Mints, Oral-B, Alpengummi, Prozis, Fruittella, Vobro Frutini, Exit Premium, Morinanga, Halls, Hartbeat, Big Foot, Alpenliebe, Recaldent, Risal, The Natural Confectionary, Fabulicious, Pariya, Ice Breakers, Sugarfina, Mentos, Open Nature, Vicks, 365 Whole Foods, Airheads, Billiken, Flormel, Ricolino, Coronado.

Expert analysis from a specialist in the field

This report, written by Stefania Apostol, a leading analyst in the Food sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Innovation is centring around reduced sugar and fortified vitamin content, as brands strive to convey a more planet-friendly appeal.

Stefania Apostol - Financial Services AnalystStefania Apostol
Innovation Analyst

Table of Contents


    • Europe: consumers enjoy the treat appeal of sugar confectionery, but also want low sugar options
    • [Graph] Europe: sugar and gum confectionery launches with a sugar-free claims, by sub-category, Feb 2017-Jan 2021
    • Europe: gum brands tap into demand for biodegradable formulations
    • [Graph] Europe: sugar and gum confectionery launches, by selected ethical claims, Feb 2016-Jan 2021
    • Middle East & Africa

    • APAC: sugar confectionery brands innovate around flavours
    • [Graph] APAC: sugar and gum confectionery launches by top 10 flavours, Feb 2019-Jan 2021
    • APAC: Asia records an increase in sugar and gum confectionery launches with added vitamins
    • Australia and New Zealand

    • North America: brands innovate around seasonal flavours
    • [Graph] North America: sugar and gum confectionery launches featuring a seasonal claim, by top five sub-categories, Feb 2017-Jan 2021
    • North America: consumers are looking for convenient packaging
    • [Graph] North America: sugar and gum confectionery launches, by top three closure types, Feb 2017-Jan 2021
    • Latin America: sugar and gum confectionery brands strive to improve their ethical credentials
    • [Graph] Latin America: sugar and gum confectionery launches, by share of selected ethical claims, Feb 2017-Jan 2021

About the report

This market report provides in-depth analysis and insight supported by a range of data. Explore a year of innovation in depth to know exactly what’s working.

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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Year of Innovation Sample Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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