Explore the latest innovation in suncare in 2025 with Mintel’s global innovation report. The report identifies the major launch activities, pivotal consumer attitudes and most important product development of the year across regions EMEA, APAC, and the Americas.
Key innovation trends in the suncare market are analysed and succinctly presented alongside Mintel’s consumer data and insights. So you can understand changing consumer demands and identify future growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative launches in the global suncare market. Understanding innovation in suncare has never been so easy.
Meet The Expert Behind the Analysis
This report is written by Mintel’s Beauty and Personal Care Analyst, Shiyan Zering. Shiyan joined Mintel in 2022, writing UK reports on beauty, personal care, and OTC categories. She has over six years of previous experience in the colour cosmetics sector, in both consumer and artistry-facing roles.
Suncare innovation targets sensitive skin, promotes brightening and anti-pollution benefits and harnesses the power of scent.
Shiyan Zering
Beauty and Personal Care Analyst
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- What we have seen
- Our pick of the most innovative launches in this review
- Other innovative launches
- The Future of Suncare
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EUROPE, MIDDLE EAST & AFRICA (EMEA)
- Europe: soothe, cool and protect sunburned skin
- Cater to the many consumers prone to sunburn
- Cooling/soothing claims are slowly increasing in sunscreen innovation
- Graph 1: share of sunscreen and aftersun launches carrying cooling/soothing claims*, 2020 vs 2024
- Integrate cooling/soothing ingredients into sunscreen
- Disruptive formats/textures stand out in the aftersun segment
- Europe: consider top usage drivers for self-tan
- Consumers seek a healthier glow from self-tan
- Pair convenience with skincare benefits to drive uptake of self-tan
- Graph 2: share of self-tan launches by select skin-friendly and convenient claims, 2020 vs 2024
- Promote the multifunctional benefits of self-tan to drive usage
- The Middle East & Africa (MEA)
- Standout innovation focuses on ingredients and targets children
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ASIA PACIFIC (APAC)
- Asia: infuse scent into sunscreen
- Help consumers build scent wardrobes with suncare
- A gap exists for more scented suncare options
- Graph 3: share of suncare launches by top fragrance components, 2024
- Innovation is being creative and playful with scent
- Asia: illuminate sunscreen routines with brightening claims
- Consumers seek an even skin tone, benefiting sunscreen
- Brightening claims can expand
- Graph 4: sun/sunbed exposure launches by select skincare claims, 2020 vs 2024
- Brighten consumers’ suncare routines
- Promote the brightening/colour-correcting merits of purple sunscreen
- Australia & New Zealand
- Standout NPD is playful, blurs with skincare and addresses vitamin D deficiencies
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THE AMERICAS
- North America: allay concerns for those with sensitive skin
- Suitability for sensitive skin is important to suncare consumers
- There is room for more allergy- and ophthalmologically-tested claims
- Graph 5: suncare launches by select tested and ‘for sensitive skin’ claims, 2020 vs 2024
- Call out sensitive skin ingredient innovation
- North America: provide additional protection from pollution/poor air quality
- Wildfire scares trigger more environmental conversations
- ‘Protects against elements’ claims have potential
- Create targeted claims for environmental aggressors
- Latin America: consider sunscreen’s suitability for deeper skin tones
- Help consumers with deeper skin tones avoid white cast issues
- Graph 6: sun/sunbed exposure launches by select claims* focused on minimising white cast, 2020-24
- NPD for deeper skin tones promotes ‘no white cast’ claims and transparent formulas
What is 'A Year of Innovation' Report?
To truly understand a market, it’s essential to look at the products that are shaping it. Our ‘A Year of Innovation’ reports provide a detailed review of specific categories, focusing on the most notable product launches from the past 12 months. These reports are designed to give you a clear and comprehensive picture of recent innovation and its impact.
How We Analyse a Year of Innovation
By deconstructing the past year’s activity, we can provide valuable context for your current and future strategies. Here’s how we do it.
A Deep Dive into Product Launches
The core of these reports is a thorough examination of new products. We go beyond simply listing what’s new. Our analysis delves into the “why” behind each product launch, exploring the strategies, ingredients, and marketing claims that are driving innovation. This helps you understand what’s working, what’s not, and where the market is headed.
Powered by the Global New Products Database (GNPD)
Our insights are built on a foundation of robust data from Mintel’s Global New Products Database (GNPD). This powerful tool tracks and catalogues new product launches from around the world. By leveraging the GNPD, we offer a complete exploration of innovative activity within your category, ensuring our analysis is comprehensive, accurate, and relevant.
Uncovering Trends and Consumer Shifts
Our ‘A Year of Innovation’ reports are designed to equip you with actionable insights into how to lead innovation in your category. By studying recent product launches, we can identify shifting consumer habits and preferences. These reports help you connect the dots between what consumers want and how companies are responding. You’ll gain a deeper understanding of emerging trends, allowing you to refine your own product development and marketing strategies with confidence.
For a more detailed look at a Year of Innovation report, take a look at a sample PDF report below.
Please Note: All of the figures, graphs, and tables have been redacted.
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