A Year of Innovation in Suncare 2025
A Year of Innovation - What's Included
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Explore the latest innovation in suncare in 2025 with Mintel’s global innovation report. The report identifies the major launch activities, pivotal consumer attitudes and most important product development of the year across regions EMEA, APAC, and the Americas.
Key innovation trends in the suncare market are analysed and succinctly presented alongside Mintel’s consumer data and insights. So you can understand changing consumer demands and identify future growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative launches in the global suncare market. Understanding innovation in suncare has never been so easy.
Meet The Expert Behind the Analysis
This report is written by Mintel’s Beauty and Personal Care Analyst, Shiyan Zering. Shiyan joined Mintel in 2022, writing UK reports on beauty, personal care, and OTC categories. She has over six years of previous experience in the colour cosmetics sector, in both consumer and artistry-facing roles.
Suncare innovation targets sensitive skin, promotes brightening and anti-pollution benefits and harnesses the power of scent.
Shiyan Zering
Beauty and Personal Care Analyst
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- What we have seen
- Our pick of the most innovative launches in this review
- Other innovative launches
- The Future of Suncare
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EUROPE, MIDDLE EAST & AFRICA (EMEA)
- Europe: soothe, cool and protect sunburned skin
- Cater to the many consumers prone to sunburn
- Cooling/soothing claims are slowly increasing in sunscreen innovation
- Graph 1: share of sunscreen and aftersun launches carrying cooling/soothing claims*, 2020 vs 2024
- Integrate cooling/soothing ingredients into sunscreen
- Disruptive formats/textures stand out in the aftersun segment
- Europe: consider top usage drivers for self-tan
- Consumers seek a healthier glow from self-tan
- Pair convenience with skincare benefits to drive uptake of self-tan
- Graph 2: share of self-tan launches by select skin-friendly and convenient claims, 2020 vs 2024
- Promote the multifunctional benefits of self-tan to drive usage
- The Middle East & Africa (MEA)
- Standout innovation focuses on ingredients and targets children
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ASIA PACIFIC (APAC)
- Asia: infuse scent into sunscreen
- Help consumers build scent wardrobes with suncare
- A gap exists for more scented suncare options
- Graph 3: share of suncare launches by top fragrance components, 2024
- Innovation is being creative and playful with scent
- Asia: illuminate sunscreen routines with brightening claims
- Consumers seek an even skin tone, benefiting sunscreen
- Brightening claims can expand
- Graph 4: sun/sunbed exposure launches by select skincare claims, 2020 vs 2024
- Brighten consumers’ suncare routines
- Promote the brightening/colour-correcting merits of purple sunscreen
- Australia & New Zealand
- Standout NPD is playful, blurs with skincare and addresses vitamin D deficiencies
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THE AMERICAS
- North America: allay concerns for those with sensitive skin
- Suitability for sensitive skin is important to suncare consumers
- There is room for more allergy- and ophthalmologically-tested claims
- Graph 5: suncare launches by select tested and ‘for sensitive skin’ claims, 2020 vs 2024
- Call out sensitive skin ingredient innovation
- North America: provide additional protection from pollution/poor air quality
- Wildfire scares trigger more environmental conversations
- ‘Protects against elements’ claims have potential
- Create targeted claims for environmental aggressors
- Latin America: consider sunscreen’s suitability for deeper skin tones
- Help consumers with deeper skin tones avoid white cast issues
- Graph 6: sun/sunbed exposure launches by select claims* focused on minimising white cast, 2020-24
- NPD for deeper skin tones promotes ‘no white cast’ claims and transparent formulas
Why Choose Mintel?
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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