A Year of Innovation in the Suncare Market 2024
NPD can better allay concerns over the safety of sunscreen ingredients, target acne-prone or ageing skin, and look beyond lotion/cream formats. Shiyan Zering, Beauty and Personal Care Analyst…

A Year of Innovation in the Suncare Market 2024

£ 2,195 (Excl.Tax)


Explore the latest global innovations across the suncare industry in 2024. Our global suncare market report identifies the biggest launch activities, pivotal consumer attitudes and important advances of the year across regions like EMEA, APAC, and the Americas.

Innovations in Suncare – EMEA

Concerns about the safety of ingredients used in sunscreen can inspire more non-nano claims/NPD in the European suncare category. User-friendly applicators and formats can expand, and especially focus on protecting overlooked skin/body areas (when applying sunscreen) such as the scalp, ears and lips.

  • Address pain points around specific application: 67% of Italian suncare users tend to forget to apply suncreen to specific areas.

Innovations in Suncare – APAC

In Asia, consumers seek convenient, functional and durable sun protection solutions, with scope for more disruptive full-coverage patch formats. A gap exists for more sunscreen innovation with anti-acne claims, given interest among acne-prone consumers and concern that sunscreen may worsen spots/acne.

  • Interest in new easy-to-apply formats: 22% of Indian suncare users aged 35-44 like to try new innovative suncare formats that are easy-to-apply (e.g. stick, powder).

Innovations in Suncare – Americas

Eco claims continue to drive NPD in North America, but brands can do more to allay confusion around mineral/chemical filters (eg via educational campaigns), and can approach sustainability with a playful twist. To drive greater usage, there is scope for more multi-protection formulas that focus on anti-ageing benefits and/or protection from pollution.

  • More effort to buy sustainably: 34% of US adults say they are making more of an effort to buy suncare products that aren’t harmful to the environment.

Purchase the full report for a comprehensive analysis of global innovations and important product launches in the suncare industry. To discover more about the global suncare market, read Mintel’s Future of Suncare

Expert Analysis from a BPC Specialist

This report, written by Shiyan Zering, a leading analyst in the BPC sector, delivers in-depth commentary and analysis to highlight global trends and innovation in suncare and add expert context to the numbers.

NPD can better allay concerns over the safety of sunscreen ingredients, target acne-prone or ageing skin, and look beyond lotion/cream formats.

Shiyan Zering
Beauty and Personal Care Analyst

Table of Contents


    • Europe: appeal to health-conscious suncare consumers
    • Graph 1: share of sunscreen launches carrying non-nano claims*, 2019-24
    • Europe: pinpoint precise application needs
    • Graph 2: share of suncare launches by ease of use claim, by sub-category, 2019-20 vs 2023-24
    • The Middle East & Africa (MEA)
    • Graph 3: suncare launches by select eco-friendly and ethical claims, 2019-20 vs 2023-24
  2. Asia Pacific (APAC)

    • Asia: stand out among a plethora of creams/lotions
    • Graph 4: sun/sunbed exposure launches by top formats & textures, 2019-20 vs 2023-24
    • Asia: fill a gap in the market for anti-acne suncare
    • Graph 5: share of sunscreen launches with anti-acne or non-comeodegenic claims, 2019-20 vs 2023-24
    • Australia & New Zealand
  3. the americas

    • North America: approach sustainability with education and play
    • Graph 6: sunscreen launches by fastest-growing eco claims, 2019-20 vs 2023-24
    • Graph 7: sunscreen launches by select filters, 2019-20 vs 2023-24
    • North America: drive purchase with anti-ageing claims
    • Graph 8: share of sunscreen launches with anti-ageing claims, by region, 2019-20 vs 2023-24
    • Latin America: elevate the protective benefits of sunscreen
    • Graph 9: sun/sunbed exposure launches by select protects against elements and fortified claims, 2019-20 vs 2023-24

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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