Explore the latest global innovations across the suncare industry in 2024. Our global suncare market report identifies the biggest launch activities, pivotal consumer attitudes and important advances of the year across regions like EMEA, APAC, and the Americas.
Innovations in Suncare – EMEA
Concerns about the safety of ingredients used in sunscreen can inspire more non-nano claims/NPD in the European suncare category. User-friendly applicators and formats can expand, and especially focus on protecting overlooked skin/body areas (when applying sunscreen) such as the scalp, ears and lips.
- Address pain points around specific application:Â 67% of Italian suncare users tend to forget to apply suncreen to specific areas.
Innovations in Suncare – APAC
In Asia, consumers seek convenient, functional and durable sun protection solutions, with scope for more disruptive full-coverage patch formats. A gap exists for more sunscreen innovation with anti-acne claims, given interest among acne-prone consumers and concern that sunscreen may worsen spots/acne.
- Interest in new easy-to-apply formats:Â 22% of Indian suncare users aged 35-44 like to try new innovative suncare formats that are easy-to-apply (e.g. stick, powder).
Innovations in Suncare – Americas
Eco claims continue to drive NPD in North America, but brands can do more to allay confusion around mineral/chemical filters (eg via educational campaigns), and can approach sustainability with a playful twist. To drive greater usage, there is scope for more multi-protection formulas that focus on anti-ageing benefits and/or protection from pollution.
- More effort to buy sustainably:Â 34% of US adults say they are making more of an effort to buy suncare products that aren’t harmful to the environment.
Purchase the full report for a comprehensive analysis of global innovations and important product launches in the suncare industry. To discover more about the global suncare market, read Mintel’s Future of Suncare.Â
Expert Analysis from a BPC Specialist
This report, written by Shiyan Zering, a leading analyst in the BPC sector, delivers in-depth commentary and analysis to highlight global trends and innovation in suncare and add expert context to the numbers.
NPD can better allay concerns over the safety of sunscreen ingredients, target acne-prone or ageing skin, and look beyond lotion/cream formats.
Shiyan Zering
Beauty and Personal Care Analyst
Collapse All
-
EUROPE, MIDDLE EAST & AFRICA (EMEA)
- Europe: appeal to health-conscious suncare consumers
- Graph 1: share of sunscreen launches carrying non-nano claims*, 2019-24
- Europe: pinpoint precise application needs
- Graph 2: share of suncare launches by ease of use claim, by sub-category, 2019-20 vs 2023-24
- The Middle East & Africa (MEA)
- Graph 3: suncare launches by select eco-friendly and ethical claims, 2019-20 vs 2023-24
-
Asia Pacific (APAC)
- Asia: stand out among a plethora of creams/lotions
- Graph 4: sun/sunbed exposure launches by top formats & textures, 2019-20 vs 2023-24
- Asia: fill a gap in the market for anti-acne suncare
- Graph 5: share of sunscreen launches with anti-acne or non-comeodegenic claims, 2019-20 vs 2023-24
- Australia & New Zealand
-
the americas
- North America: approach sustainability with education and play
- Graph 6: sunscreen launches by fastest-growing eco claims, 2019-20 vs 2023-24
- Graph 7: sunscreen launches by select filters, 2019-20 vs 2023-24
- North America: drive purchase with anti-ageing claims
- Graph 8: share of sunscreen launches with anti-ageing claims, by region, 2019-20 vs 2023-24
- Latin America: elevate the protective benefits of sunscreen
- Graph 9: sun/sunbed exposure launches by select protects against elements and fortified claims, 2019-20 vs 2023-24
What is 'A Year of Innovation' Report?
To truly understand a market, it’s essential to look at the products that are shaping it. Our ‘A Year of Innovation’ reports provide a detailed review of specific categories, focusing on the most notable product launches from the past 12 months. These reports are designed to give you a clear and comprehensive picture of recent innovation and its impact.
How We Analyse a Year of Innovation
By deconstructing the past year’s activity, we can provide valuable context for your current and future strategies. Here’s how we do it.
A Deep Dive into Product Launches
The core of these reports is a thorough examination of new products. We go beyond simply listing what’s new. Our analysis delves into the “why” behind each product launch, exploring the strategies, ingredients, and marketing claims that are driving innovation. This helps you understand what’s working, what’s not, and where the market is headed.
Powered by the Global New Products Database (GNPD)
Our insights are built on a foundation of robust data from Mintel’s Global New Products Database (GNPD). This powerful tool tracks and catalogues new product launches from around the world. By leveraging the GNPD, we offer a complete exploration of innovative activity within your category, ensuring our analysis is comprehensive, accurate, and relevant.
Uncovering Trends and Consumer Shifts
Our ‘A Year of Innovation’ reports are designed to equip you with actionable insights into how to lead innovation in your category. By studying recent product launches, we can identify shifting consumer habits and preferences. These reports help you connect the dots between what consumers want and how companies are responding. You’ll gain a deeper understanding of emerging trends, allowing you to refine your own product development and marketing strategies with confidence.
£ 2,195 (Excl.Tax)
-
Download today with instant access
Pay via credit card or invoice (net 30 payment terms)
-
Multiple formats provided
We send a PDF and Powerpoint version straight to your inbox. An interactive version of the report is also available on our online platform
- Save up to 20% when you purchase multiple reports
Need help before you buy?
Our research specialists can answer your questions and recommend the reports that best match your business needs.
Contact usTrusted by global industry leaders
When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.
They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.
So overall, it’s the level of detail and the quality of forecasting that really stand out for me.
Rebecca Green, Market Insight Manager, Wincanton
Mintel helps us when we want to know something quickly – it provides fast answers to our questions. If we need to get a view of what’s going on in a particular market it’s very useful.
When carrying out background research, I find Mintel an excellent starting point.
The fact that it covers so many markets is a big plus for me– instead of having to buy specialist products in each area we are interested in, especially when we only require a brief view on a particular market, we can go to Mintel for help as a one-stop shop. I find Mintel a useful and valuable resource.
Ben Zeidler, Director - Research and Analytics, Tenth Wave
Working in a customer-obsessed organization means that data and insights have to be at our fingertips. Mintel’s reports help us support anecdotes with real quantifiable insights. The summary sections (which I really like) helps save time by giving a birds eye view of the content before spending time combing through the pages.
Our business review discussions are strengthened by the relevancy of the reports to help us better understand our customers. In addition, the customer service received from the team (especially in crunch periods) makes the process of understanding customer behavior even better.
Ngozi Ngonadi-Nkwoji, Senior Marketing Manager, Amazon
We’ve found it so useful working more closely with Mintel. They helped support our recent flagship event for our top suppliers by providing a really unique viewpoint on the future of online retailing.
Nick Carroll from their Retail Team was also an excellent panelist, sharing useful and actionable consumer insights. We definitely look forward to working with Mintel again on future projects.
Zac Steele, E-Commerce Trading Development Manager, Waitrose & Partners
One of the biggest challenges we face is the need to get smart on a business or category real quick.
We are talking to clients who live and breathe their category every day and the expectation is that we will be able to get caught up very quickly, and bring the thinking that can help them.
We need to do that often in a matter of days, so it’s not a small ask. Mintel gives us a very articulate view of category conditions and does so at the speed we need it.
Jeff White, Business Development Director, Deutsch
Need help before you buy?
Our research specialists can answer your questions and recommend the reports that best match your business needs.
Contact us
