Explore the latest global innovations across the suncare industry in 2024. Our global suncare market report identifies the biggest launch activities, pivotal consumer attitudes and important advances of the year across regions like EMEA, APAC, and the Americas.
Innovations in Suncare – EMEA
Concerns about the safety of ingredients used in sunscreen can inspire more non-nano claims/NPD in the European suncare category. User-friendly applicators and formats can expand, and especially focus on protecting overlooked skin/body areas (when applying sunscreen) such as the scalp, ears and lips.
- Address pain points around specific application:Â 67% of Italian suncare users tend to forget to apply suncreen to specific areas.
Innovations in Suncare – APAC
In Asia, consumers seek convenient, functional and durable sun protection solutions, with scope for more disruptive full-coverage patch formats. A gap exists for more sunscreen innovation with anti-acne claims, given interest among acne-prone consumers and concern that sunscreen may worsen spots/acne.
- Interest in new easy-to-apply formats:Â 22% of Indian suncare users aged 35-44 like to try new innovative suncare formats that are easy-to-apply (e.g. stick, powder).
Innovations in Suncare – Americas
Eco claims continue to drive NPD in North America, but brands can do more to allay confusion around mineral/chemical filters (eg via educational campaigns), and can approach sustainability with a playful twist. To drive greater usage, there is scope for more multi-protection formulas that focus on anti-ageing benefits and/or protection from pollution.
- More effort to buy sustainably:Â 34% of US adults say they are making more of an effort to buy suncare products that aren’t harmful to the environment.
Purchase the full report for a comprehensive analysis of global innovations and important product launches in the suncare industry. To discover more about the global suncare market, read Mintel’s Future of Suncare.Â
Expert Analysis from a BPC Specialist
This report, written by Shiyan Zering, a leading analyst in the BPC sector, delivers in-depth commentary and analysis to highlight global trends and innovation in suncare and add expert context to the numbers.
NPD can better allay concerns over the safety of sunscreen ingredients, target acne-prone or ageing skin, and look beyond lotion/cream formats.
Shiyan Zering
Beauty and Personal Care Analyst
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EUROPE, MIDDLE EAST & AFRICA (EMEA)
- Europe: appeal to health-conscious suncare consumers
- Graph 1: share of sunscreen launches carrying non-nano claims*, 2019-24
- Europe: pinpoint precise application needs
- Graph 2: share of suncare launches by ease of use claim, by sub-category, 2019-20 vs 2023-24
- The Middle East & Africa (MEA)
- Graph 3: suncare launches by select eco-friendly and ethical claims, 2019-20 vs 2023-24
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Asia Pacific (APAC)
- Asia: stand out among a plethora of creams/lotions
- Graph 4: sun/sunbed exposure launches by top formats & textures, 2019-20 vs 2023-24
- Asia: fill a gap in the market for anti-acne suncare
- Graph 5: share of sunscreen launches with anti-acne or non-comeodegenic claims, 2019-20 vs 2023-24
- Australia & New Zealand
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the americas
- North America: approach sustainability with education and play
- Graph 6: sunscreen launches by fastest-growing eco claims, 2019-20 vs 2023-24
- Graph 7: sunscreen launches by select filters, 2019-20 vs 2023-24
- North America: drive purchase with anti-ageing claims
- Graph 8: share of sunscreen launches with anti-ageing claims, by region, 2019-20 vs 2023-24
- Latin America: elevate the protective benefits of sunscreen
- Graph 9: sun/sunbed exposure launches by select protects against elements and fortified claims, 2019-20 vs 2023-24
What is 'A Year of Innovation' Report?
To truly understand a market, it’s essential to look at the products that are shaping it. Our ‘A Year of Innovation’ reports provide a detailed review of specific categories, focusing on the most notable product launches from the past 12 months. These reports are designed to give you a clear and comprehensive picture of recent innovation and its impact.
How We Analyse a Year of Innovation
By deconstructing the past year’s activity, we can provide valuable context for your current and future strategies. Here’s how we do it.
A Deep Dive into Product Launches
The core of these reports is a thorough examination of new products. We go beyond simply listing what’s new. Our analysis delves into the “why” behind each product launch, exploring the strategies, ingredients, and marketing claims that are driving innovation. This helps you understand what’s working, what’s not, and where the market is headed.
Powered by the Global New Products Database (GNPD)
Our insights are built on a foundation of robust data from Mintel’s Global New Products Database (GNPD). This powerful tool tracks and catalogues new product launches from around the world. By leveraging the GNPD, we offer a complete exploration of innovative activity within your category, ensuring our analysis is comprehensive, accurate, and relevant.
Uncovering Trends and Consumer Shifts
Our ‘A Year of Innovation’ reports are designed to equip you with actionable insights into how to lead innovation in your category. By studying recent product launches, we can identify shifting consumer habits and preferences. These reports help you connect the dots between what consumers want and how companies are responding. You’ll gain a deeper understanding of emerging trends, allowing you to refine your own product development and marketing strategies with confidence.
For a more detailed look at a Year of Innovation report, take a look at a sample PDF report below.
Please Note: All of the figures, graphs, and tables have been redacted.
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