A Year of Innovation in Table Sauces, Oils and Seasonings 2025
Flavour plays a central role in table sauces, oils and seasonings, while better-for-you attributes present opportunities.
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- What we have seen
- Our pick of the most innovative launches in this review
- Other innovative launches
- Global spotlight: launch trends by sub-category
- Graph 1: share of table sauce, oil and seasoning launches, by sub-category, 2024-25
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EUROPE, MIDDLE EAST & AFRICA (EMEA)
- Europe: better-for-you attributes have growth opportunities in table sauce, oil and seasoning launches
- Consumers seek lighter and more nutritious condiment options
- Better-for-you innovation remains limited
- Graph 2: % of table sauce, oil and seasoning launches with minus, functional and plus claims, 2020-25
- Table sauce brands introduce lighter, better-for-you formulations
- Oil and seasoning brands highlight fortification and functional benefits
- Brand renovation/innovation: Carandini introduces plant-based protein dressings
- Europe: convenience as a key driver in table sauce packaging
- Consumers seek quick and convenient flavour solutions
- Tottle packaging sees steady uptake in table sauce innovation
- Graph 3: % of table sauce launches in tottle packaging, 2020-25
- Tottle-packaged table sauces boost appeal through flavour, convenience and eye-catching design
- The Middle East & Africa (MEA)
- Natural positioning remains central to consumer decision-making
- Graph 4: % of table sauce, oil and seasoning launches with natural related claims, 2024-25
- Table sauce and seasoning brands highlight natural attributes
- Brand renovation/innovation: Pimp My Braai’s dry-to-wet marinade offers convenient flavouring
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ASIA PACIFIC (APAC)
- Asia: minus claims can expand in table sauce launches
- Consumers seek healthier sauce options
- Low/no/reduced messaging remains limited in table sauce innovation
- Graph 5: % of table sauce launches, by top five minus claims, 2024-25
- Table sauce brands introduce lower-salt and lower-sugar options
- Asia: flavour remains a major purchase driver for sauces
- Consumers prioritise flavour in sauce choices
- Table sauce and seasoning brands showcase diverse heat profiles
- Japanese table sauce and seasoning brands explore broader flavour directions
- Australia & New Zealand
- Vegan options hold a stable presence as plant-based launches lag
- Graph 6: % of table sauce, oil and seasoning launches with vegan, vegetarian and plant-based claims, 2020-25
- Vegan and plant-based launches stand out for versatility, nutritional value and clean formulation
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THE AMERICAS
- North America: consumers show strong interest in new flavour profiles
- Appetite for new and distinctive flavours
- Brands explore liqueur- and tea-inspired flavours
- Vegan and plant-based table sauce launches dial up flavour
- North America: opportunities for brands to expand sustainability claims beyond packaging
- Flavour leads in sauces, yet sustainability expectations remain
- Focus remains on packaging-led sustainability in table sauce, oil and seasoning launches
- Brands leverage environmentally friendly cues to appeal to consumers
- Brand renovation/innovation: Toby’s introduces dressings with added probiotics
- Latin America
- Rising private label presence in table sauce, oil and seasoning launches
- Graph 7: share of table sauce, oil and seasoning launches, by branded vs private label, 2020-25
- Branded table sauce and seasoning launches innovate around flavour and specific applications
- Private label seasoning launches showcase format and better-for-you innovation
"Flavour plays a central role in table sauces, oils and seasonings, while better-for-you attributes present opportunities."
Benedict Lai, Associate Analyst (Innovation)
Explore the latest innovations in sauces, oils and seasonings with Mintel’s global innovation report. The report identifies the major launch activities, pivotal consumer attitudes and most important product developments over the past 12 months.
Key innovation trends in the global table sauces, oils and seasonings market are analysed and succinctly presented alongside Mintel’s consumer data and insights. So you can understand changing consumer demands and identify future growth opportunities.
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