A Year of Innovation in Table Sauces, Oils and Seasonings 2025
2025-12-22T20:00:38+00:00
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Report
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Flavour plays a central role in table sauces, oils and seasonings, while better-for-you attributes present opportunities. Benedict Lai, Associate Analyst (Innovation)…
Global
Oils, Sauces and Seasonings
simple
A Year of Innovation in Table Sauces, Oils and Seasonings 2025
"Flavour plays a central role in table sauces, oils and seasonings, while better-for-you attributes present opportunities."
Benedict Lai, Associate Analyst (Innovation)
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What we have seen
Our pick of the most innovative launches in this review
Other innovative launches
Global spotlight: launch trends by sub-category
Graph 1: share of table sauce, oil and seasoning launches, by sub-category, 2024-25
EUROPE, MIDDLE EAST & AFRICA (EMEA)
Europe: better-for-you attributes have growth opportunities in table sauce, oil and seasoning launches
Consumers seek lighter and more nutritious condiment options
Better-for-you innovation remains limited
Graph 2: % of table sauce, oil and seasoning launches with minus, functional and plus claims, 2020-25
Oil and seasoning brands highlight fortification and functional benefits
Brand renovation/innovation: Carandini introduces plant-based protein dressings
Europe: convenience as a key driver in table sauce packaging
Consumers seek quick and convenient flavour solutions
Tottle packaging sees steady uptake in table sauce innovation
Graph 3: % of table sauce launches in tottle packaging, 2020-25
Tottle-packaged table sauces boost appeal through flavour, convenience and eye-catching design
The Middle East & Africa (MEA)
Natural positioning remains central to consumer decision-making
Graph 4: % of table sauce, oil and seasoning launches with natural related claims, 2024-25
Table sauce and seasoning brands highlight natural attributes
Brand renovation/innovation: Pimp My Braai’s dry-to-wet marinade offers convenient flavouring
ASIA PACIFIC (APAC)
Asia: minus claims can expand in table sauce launches
Consumers seek healthier sauce options
Low/no/reduced messaging remains limited in table sauce innovation
Graph 5: % of table sauce launches, by top five minus claims, 2024-25
Table sauce brands introduce lower-salt and lower-sugar options
Asia: flavour remains a major purchase driver for sauces
Consumers prioritise flavour in sauce choices
Table sauce and seasoning brands showcase diverse heat profiles
Japanese table sauce and seasoning brands explore broader flavour directions
Australia & New Zealand
Vegan options hold a stable presence as plant-based launches lag
Graph 6: % of table sauce, oil and seasoning launches with vegan, vegetarian and plant-based claims, 2020-25
Vegan and plant-based launches stand out for versatility, nutritional value and clean formulation
THE AMERICAS
North America: consumers show strong interest in new flavour profiles
Appetite for new and distinctive flavours
Brands explore liqueur- and tea-inspired flavours
Vegan and plant-based table sauce launches dial up flavour
North America: opportunities for brands to expand sustainability claims beyond packaging
Flavour leads in sauces, yet sustainability expectations remain
Focus remains on packaging-led sustainability in table sauce, oil and seasoning launches
Brands leverage environmentally friendly cues to appeal to consumers
Brand renovation/innovation: Toby’s introduces dressings with added probiotics
Latin America
Rising private label presence in table sauce, oil and seasoning launches
Graph 7: share of table sauce, oil and seasoning launches, by branded vs private label, 2020-25
Branded table sauce and seasoning launches innovate around flavour and specific applications
Private label seasoning launches showcase format and better-for-you innovation
Explore the latest innovations in sauces, oils and seasonings with Mintel’s global innovation report. The report identifies the major launch activities, pivotal consumer attitudes and most important product developments over the past 12 months.
Key innovation trends in the global table sauces, oils and seasonings market are analysed and succinctly presented alongside Mintel’s consumer data and insights. So you can understand changing consumer demands and identify future growth opportunities.
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